APN Outdoor Turn Heads with first Digital Billboard

APN Outdoor switched on a New Zealand first on Monday 1st July in the Auckland CBD, with the illumination of the city’s first ever large format, high resolution, roadside digital billboard on Queen Street.

To celebrate the occasion APN Outdoor invited Auckland Mayor, Len Brown to do the honours and flick the switch at the launch event.

The digital billboard is a 27sqm high resolution LED screen, featuring continuous rotating advertising. Five leading advertisers simultaneously went live on the site this week: New Zealand Lotteries, BMW, Freeview, Holden and Coca-Cola.

The launch event, held at Aotea Square, directly opposite the digital billboard, brought together the key stakeholders who worked with APN Outdoor to bring the idea to life.

Phil Clemas, APN Outdoor’s New Zealand General Manager explains this significant milestone for the company; “Outdoor is the world’s oldest form of advertising, but it continues to keep reinventing itself to adapt to the changing needs of advertisers. Our launch of New Zealand’s first permanent digital billboard keeps us right at the fore of the technological developments in our industry and delivers our clients a competitive edge for their campaigns.”

The Queen Street digital billboard is part of the bigger APN Outdoor Trans-Tasman digital roll-out strategy.