Pitchblack showing how to do great OOH with new Sanitarium campaign

The latest Sanitarium campaign by Pitchblack Partners’ is a great example of what best practice out-of-home looks like.

Pitchblack creative partner Liz Richards said: “The campaign is based on a very single-minded concept – executed with bold, striking visuals that draw the eye and communicate at speed.”

The campaign is led with outdoor media including bus shelters and mall media, supported by digital video and social; and will see large format digital billboards launch this week.