JCDecaux launches ‘Thank You’ Out-of-Home campaign for essential services workers

Earlier this week JCDecaux launched a “Thank-You” campaign across its extensive digital large format network to thank essential workers across New Zealand.

The “Thank You” campaign, developed by JCDecaux’s in-house creative team, thanks those people in essential services, working to help our nation get through the fight against COVID-19. Medical professionals, grocery and dairy staff, delivery drivers around the country, as well as farmers. The purpose of the campaign is to show gratitude and call out the incredible job these people in our communities are doing to keep us safe.

JCDecaux ANZ CEO, Steve O’Connor, said: “In a time of tremendous upheaval and uncertainty for us all, there are many New Zealander’s working night and day to keep us cared for and making sure we have access to necessary services, and of course our medical professionals – true heroes, facing great challenges and potential threats to their own health to keep us safe. Our hope is they see this campaign on their way into work and home again, and they know that we recognise and applaud their contributions.”