QMS’s Show Stopper!

The biggest bus panel to ever roam Auckland streets is now available! QMS is proud to introduce
The Showstopper, a full double-decker side panel offering over 50sqm of creative impact. Partnering with Auckland
Zoo and Auckland Transport, this panel was brought to life featuring one of Auckland Zoo’s majestic lions.

“At a time when it’s impossible to head overseas, we wanted a big bold way to let Aucklanders know that they
can still experience the wonder of wildlife from all over the world and working with our partners at QMS and
Auckland Transport, we’ve been able to do just that. Like most organisations, Auckland Zoo has been impacted
by Covid-19, and we need our visitors more than ever to help us on our mission to build a future for wildlife.
The Showstopper is the perfect opportunity to remind the people of Tāmaki Makaurau that they can connect
with wildlife right here at Auckland Zoo,” says Jooles Clements, Head of Marketing & Communications at the
Zoo.

“The new double-decker Showstopper panel epitomises why bus media is so impactful and effective, well
deserving of its reputation of being the most seen outdoor advertising medium.* Working alongside Auckland
Transport, a panel was developed that minimised impact on the passenger customer experience while creating
a bold unparalleled space for advertisers to own. Watch out for more examples of exciting creative that will be
on this majestic new format in the next few weeks,” Angus Swainson – Strategy Director Outdoor at QMS.
Coinciding with the release of this new panel, QMS has also revamped the Roadside and the Kerbside double-decker panels. With over 1/4 more advertising space on the Kerbside and an incredible double the space on the
Roadside, this trio of panels offer standout creative flexibility and impact.