Sylvia Park opens, unveiling more Unmissable screens

oOh!media is helping advertisers reach millions of shoppers following the much-anticipated
opening of New Zealand’s largest mall expansion.
Level 1 at Kiwi Property’s Sylvia Park shopping centre in Auckland has boosted the iconic
destination’s appeal to consumers, adding over 20,000 square metres of retail space and
more than 50 new stores in good time for the run-in to Christmas.
Supporting the launch, oOh!media unveiled six new digital screens and a spectacular state
of the art large-format digital Evoke site, providing Times Square-type impact to pedestrians
while giving brands the opportunity to drive audience engagement at the biggest shopping
destination in the country.
Nick Vile, oOh!media New Zealand’s General Manager said the buzz surrounding the grand
opening of The Galleria will draw big crowds to the premium shopping environment as
consumer confidence rebounds.
“We are excited to be working with Kiwi Property to help brands reach their consumers at
one of the busiest times of the year,” he said.
“The six oOh! screens and the Evoke screen are premium assets in prime locations, at a
moment when Kiwis are eager to get back to the shops.
“There’s evidence to suggest that people are opening their wallets again, especially as they
can’t spend the money on going on overseas holidays – so we could be in for a surprisingly
positive end to the year.
“Shoppers typically begin their Christmas purchasing up to two months in advance, making
this week an ideal time for The Galleria to make its debut.”