JCD joins Emirates Team New Zealand

It’s the race that stops the nation, and JCDecaux is backing Emirates Team New Zealand all the way as
the Kiwi crew looks to defend its title in the highly anticipated 36th America’s Cup Presented by Prada to
be held in Auckland.

Emirates Team New Zealand has selected leading Out of Home advertising company JCDecaux as the
exclusive supplier of digital outdoor advertising billboards for the 2020/21 summer of sailing, including
the America’s Cup Match.

The 36th America’s Cup Presented by Prada, to be held in Auckland from 6-21 March 2021, is the pinnacle of world yacht racing and is set to be hotly contested by defending champions Emirates Team New Zealand on their home waters next year. The race is expected to be one of the biggest sporting
events of the summer, attracting a huge number of spectators to Viaduct Harbour from Auckland and beyond.

JCDecaux has thrown its support behind Emirates Team New Zealand with a large-scale, nationwide
Out of Home campaign designed to build awareness and excitement around the team and its America’s
Cup defense and keep audiences up-to-date with engaging content as the Kiwis look to defend their
hard-fought 2017 title.

The campaign will feature on a selection of JCDecaux’s most prominent and impactful Digital Large
Format touchpoints in proximity to the team headquarters at Viaduct Harbour, as well as key locations in
entertainment hotspots and airports across Auckland, Hamilton, Wellington, Christchurch, and Dunedin.

JCDecaux New Zealand Country Head, Mike Watkins, said: “The America’s Cup is a real win for Auckland, and each race contested by Emirates Team New Zealand is sure to stop the nation. Kiwis are almost as
passionate about sailing as they are about our beloved All Blacks, so the summer sailing events are
expected to generate a huge level of excitement across New Zealand.

“The partnership with Emirates Team New Zealand will allow us to showcase the team in a really
engaging way to help build excitement while people are out and about. Out of Home has the unique
ability to keep everyone connected to the team and foster a sense of unity, community, and comradery.”

Emirates Team New Zealand CEO, Grant Dalton, said: “Partnering with JCDecaux is a great opportunity
to extend the presence of the base beyond the Viaduct and into Auckland and around the country. We,
JCDecaux Australia & New Zealand have some exciting plans for these billboards and can’t wait till racing starts to show off what we have
planned with JCDecaux.”