oOh!Media helps Adidas fight plastic waste

Sustainability is top of mind this week as oOh!media NZ helps bring the release of Adidas Stan Smith shoe to life with a custom-built, eco-friendly shelter.

The high impact Superama Special Build shelter celebrates the release of the revised  Stan Smith Adidas sneaker through a full take-over of the site. The unique special build process involved replacing the four light panels with pavement to ceiling living foliage, creating multiple living walls. The shelter take-over gives Adidas 100% share of voice through the custom oOh! Superama wrap.
By 2050, there will be more plastic in the oceans than fish, now is the time to create change. Adidas has taken its sustainability principles above the line, ensuring that all OOH materials have been created from completely sustainable and green materials.

oOh! Head of Sales Ben Gibb said about the campaign, “We haven’t done anything like this to this scale before, so it was really exciting to see it come to life with Adidas utilising the creative potential of oOh! Studio’s Special Builds. As well, the sustainability-conscious values of this campaign align with our focus moving forward – a perfect partnership.”