Kia Ora, and welcome to 2025!

It’s been nearly two months since our last newsletter, and there’s plenty to catch up on. OOHMAA and its members have been hard at work, so this edition is packed with updates—let’s dive in!

In this issue, our CEO shares two insightful articles: a look at the key factors fuelling the industry’s growth and how we plan to keep the momentum thriving in 2025 and a deep dive into the impressive revenue results of 2024.

The research and insights team at JCDecaux has had a productive start to the year, releasing two fascinating pieces of research. One highlights the superior effectiveness of full-motion Digital Out of Home (DOOH) advertising, while the other shows how SMARTFRAME keeps brands top of mind. Both are well worth a read.

Bargain Box by My Food Bag's witty ‘Crowdometer’ campaign shows how to effectively combine creativity with technology. This clever DOOH initiative blends creativity and technology to show Kiwis how stress-free dinner can be. It’s a shining example of how Out of Home brings innovative ideas to life.

We couldn’t let this issue pass without spotlighting some great creative work that recently caught our eye locally and internationally. Our “Out of Home Never Looked So Good” newsletter will feature them!

Finally, a reminder to enter the Q4 OOHMAA Awards. If your campaign stood out between October and December 2024, submit your entry here before February 11th for your chance to shine.

Enjoy the read!