Information sharing is the name of the game for the Out Of Home industry this month with a focus on studies that can help advertisers understand the true power of Out of Home; the results of OOHMAA and JCDecaux’s can be found in this issue, we also have a great opinion piece from CCO of JCDecaux Max Eburne on why he’s so optimistic in 2022 and some stunning examples of local and international creative to stimulate the mind…happy reading!
When the first digital billboard went into the ground in Aotearoa in 2013, it was the catalyst for Out of Homes’ growth for the following 8 years, and pDOOH is the catalyst for the next phase
A fascinating read in the latest Mi3 from JCDecaux’s CCO, Max Eburne, looks at why he is so optimistic about the Out of Home market and what he believes needs to be embraced by advertisers.
