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            A monthly update of our industry’s best work, initiatives and insights.͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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  <a href="https://oohmaa.co.nz" style="color:#ff3014 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1623631284751-BKGAVVDXQKNXZ6ZJ2V0Y/ke17ZwdGBToddI8pDm48kFr-MCz83LG2ZqzGFu9uALUUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcf42APUzg73I6BbvkUSZBpJhcOgRzHbaVuNgQSOKA8C5AwPhW16geOHSxinwWbjVI/Oohmaa-Header-3.jpg" width="594" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>


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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#313131;background-color:transparent;">
      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;">Kia ora tātou and welcome to this month’s instalment of “Love what you see’ where we unashamedly celebrate all things Out of Home Aotearoa and globally. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;line-height:normal;margin-bottom:15pt;" class="">This month’s issue is short and sweet as we’ve selected only the most interesting news/events/happenings to share with you; JCDecaux NZ has released an insightful look into Gen Z with an NZ lens and oOh!’s recently promoted National Sales Director, Mark Banbrook shares his views on what makes a successful Out of Home campaign. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;line-height:normal;margin-bottom:15pt;" class="">We also came across an article from the CEO of Talon UK on how Out of Home is Responding as Brands demand more from Advertising which we found an interesting read and hope its of value to our readers too.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;line-height:normal;margin-bottom:15pt;" class="">And as always, we can't have 'Love what you see' without showcasing some stunning examples of clients and creative teams delivering what we recommend in our <a href="https://oohmaa.co.nz/blog/oohmaas-guide-to-inspire-the-creative-process" rel="nofollow" style="color:#ff3014 !important;">best practice guide</a> via our monthly issue of 'Out of Home Never Looked So Good'.</p>
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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/the-gen-z-opportunity-in-aotearoa" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/60235c2a66c3a5422842a4da/7ed7ba3b-b461-4c01-b795-accf9c7ec0f4/Gen+Z.png?content-type=image%252Fpng&amp;format=750w" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/the-gen-z-opportunity-in-aotearoa" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">The Gen Z Opportunity in Aotearoa</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#313131;">Recently, JCDecaux Australia commissioned The Future Laboratory to produce a new foresight report - Gen Z: The IRL Opportunity, JCDecaux NZ developed a support piece that took a deep dive into the New Zealand context.</p></div>


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      <a href="https://oohmaa.co.nz/blog/the-gen-z-opportunity-in-aotearoa" class="cta-button-box button-style-solid" style="color:#ff3014 !important;display:inline-block;line-height:11px;margin:0;mso-padding-alt:0;text-align:center;text-decoration:none;transition:.15s !important;background-color:#000;border:0;padding:12px 0;"><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i><span class="cta-button-label" style="line-height:inherit;margin:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;font-weight:600;color:#efefef;display:inline;font-size:11px;mso-text-raise:13.09px;"><span data-letter-spacing="3" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.2em;">Read More</span></span><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i></a>
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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/unlocking-the-true-potential-of-ooh-advertising-with-oohmedias-unmissable-advantage-toolkit" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/60235c2a66c3a5422842a4da/190e38d0-3853-40de-a10b-91fbd3908250/Trademe+Jobs.png?content-type=image%252Fpng&amp;format=750w" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/unlocking-the-true-potential-of-ooh-advertising-with-oohmedias-unmissable-advantage-toolkit" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">oOh!media’s ‘Unmissable Advantage’ toolkit</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#313131;">If you want a successful Out of Home campaign, and who doesn’t, Mark Banbrook shares five crucial tools that are vital for a successful Out of Home campaign<em><strong>.</strong></em></p></div>


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      <a href="https://oohmaa.co.nz/blog/unlocking-the-true-potential-of-ooh-advertising-with-oohmedias-unmissable-advantage-toolkit" class="cta-button-box button-style-solid" style="color:#ff3014 !important;display:inline-block;line-height:11px;margin:0;mso-padding-alt:0;text-align:center;text-decoration:none;transition:.15s !important;background-color:#000;border:0;padding:12px 0;"><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i><span class="cta-button-label" style="line-height:inherit;margin:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;font-weight:600;color:#efefef;display:inline;font-size:11px;mso-text-raise:13.09px;"><span data-letter-spacing="3" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.2em;">Read More</span></span><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i></a>
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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/how-out-of-home-is-responding-as-brands-demand-more-from-advertising" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/60235c2a66c3a5422842a4da/69190d74-798f-4b7e-bca6-43b33a851d7e/MW_ONE+Britomart+Takeover_+%252815%2529.jpg?content-type=image%252Fjpeg&amp;format=750w" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/how-out-of-home-is-responding-as-brands-demand-more-from-advertising" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">How Out of Home is Responding as Brands demand more from Advertising</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#313131;"> Jim Wilson, CEO of&nbsp;<a href="https://talonooh.com/" rel="nofollow" style="color:#ff3014 !important;">Talon US</a>, delves into how Out of Home expands reach and amplifies campaigns, fuels creativity with innovation and drives measurable performance outcomes </p></div>


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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7-ad9hj-n5s6x-c2ks5-2z7c2-l885n-668pc-c3myt-ttezp-2hawc-w9lnn-z5rwd-nffhl-jj5ex" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">Out of Home Never Looked So Good - June</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#313131;">Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.</p></div>


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