Kia Ora Out of Home enthusiasts!

In this month's issue, we've got two fantastic opinion pieces from our very own CEO, Natasha, and JCDecaux's GM, Phil Eastwood. Natasha shares why investing in top-notch creative is a smart business move, not an expense. And Phil reveals why frequency is one of Out of Home’s superpower.

Speaking of superpowers, oOh!media Sydney just dropped their latest ROI study with Analytic Partners. It's a must-read! This is the latest in a series which has allowed oOh! to track channel performance and discover an undeniable truth when it comes to Out of Home; Out of Home is supercharging marketing investment – and is making TV and digital buys work harder.

And last but not least, we've got ‘Out of Home Never Looked So Good’; a roundup of creative campaigns that caught our eye from here and around the globe.

P.S. Don't forget to enter the OOHMAA Awards (The Speccies)! If your Out of Home campaign was a showstopper and ran between July to September 2024, let's see it! Submit your entry here before the 8th of October.

Enjoy the read!