It’s been a productive start to the year for the team at OOHMAA; over the last week, we’ve launched the OOHMAA Awards, celebrating the great creative and media minds of Aotearoa and released our latest research piece that looked into Kiwi’s mobility, their media consumption habits and where the opportunities are for Out of Home.

Our members have also hit the ground running in 2024 with GO Media tapping into AUT’s creative advertising students’ fresh perspective to revitalise existing campaigns for local charities via their ‘Good Impressions’ initiative.

Supporting a cause close to our hearts, oOh! supported International Women’s Day by providing free advertising space for women-owned and led businesses around Aotearoa…ka pai!

JCDecaux continues its long-standing relationship with the New Zealand Olympic Team and will be their partner for the Paris 2024 Olympic Games.

This newsletter also includes the February issue of Out of Home Never Looked So Good, where we showcase some of the eye-catching campaigns that ran across Out of Home in Aotearoa and globally. If you have any outstanding campaigns that ran between 1 January 2024 and 31 March 2024, please enter them into our new awards - The Speccies entries open on 18 March 2024.