Is performance thinking damaging brands…?

Welcome to OOHMAA’s ‘Love what you see’ - a monthly update of our industry’s best work, happenings and latest insights.

This month there is so much to talk about both globally via content from Cannes Lion 2022 and the World Out of Home Organisation’s Toronto Conference as well as locally, with Calibre to represent 85% of all Out of Home in NZ, the ongoing conversation around verification and new initiatives from our members.

85% of all Out of Home assets (NZ) will be on one measurement platform

In a move that cements Calibre as the true industry Out of Home measurement platform, MediaWorks has joined JCDecaux and oOh!media as a shareholder in Calibre.

The Power of Brand Codes to drive mental availability – JCDecaux Intelligence 2022

JCDecaux, in partnership with behavioural research firm NeuroSpot, has recently completed another Aotearoa-based study examining how distinctive brand code use in Out of Home can lead to more positive commercial outcomes for brands.

Is performance thinking damaging brands, growth and profit?

At Cannes, Peter Field, Karen Nelson-Field and Orlando Wood spearheaded a three-pronged, data-driven counteroffensive on overweight performance budgets at the expense of brand.

Verification – The current status in Aotearoa

It is well known that the dynamic and contextual nature of Digital Out of Home (DOOH) is being embraced by advertisers and agencies alike and is a significant contributing factor to the continued growth of Out of Home.

JCDecaux NZ receives official TOITŪ carbon zero certification

After 18 months of work JCDecaux has added another sustainable initiative to their bow - Carbon Zero Certification.

Context is queen - The power of contextual advertising

There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures.