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Kia ora tātou and welcome to August’s instalment of “Love what you see’ where we unashamedly celebrate all things Out of Home in Aotearoa and globally. This month, there has been so much going on at home that we can deliver a nearly 100% homegrown newsletter; the exception to this is a great study our friends over the ditch, The OMA, recently released, which showcases that when done right, Out of Home can influence behaviour, create a strong call to action and create curiosity and talkability. The creative teams in Aotearoa have blown us away with their campaigns this month, especially the work from Eightyone with their WellingtonNZ (technically not an NZ campaign, but we’ll take it) and Women’s Refuge work. Check out ‘Out of Home Never Looked So Good’ for the latest great campaigns.
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