MediaWorks recently undertook a study to examine what impact, if any, the change in seasons had on Aotearoa’s mobility habits, with great results for advertisers.

Making Out of Home easier to plan and buy has been the cry of agencies for many years with live avails the most requested, and now
JCDecaux has become the first Aotearoa Out of Home operator to offer this option to advertisers.

12 months into its Good Impressions initiative, Go Media is excited to announce that its clients have donated 57 million Good Impressions to 12 benefitting organisations.

A great example of how Out of Home brings the online world to the real world and amplifies it is LUMO’s partnership with Tribe.

oOh!media New Zealand has launched a new Video Out of Home (VOOH) content offering that will be available in retail centres across Aotearoa.

Launching a new network, ‘Way to Go’, a digital screen network across Greater Wellington rail station platforms, is GO Media’s latest initiative.

Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.

Nothing directly but inadvertently, he taught the author of this article an object lesson about marketing and about Out of Home media - it makes for an interesting and entertaining read.