Empowering the Next Generation: OOHMAA launches its Emerging Leaders Board!

Kia ora and Merry Christmas, Out of Home enthusiasts!

Welcome to our final newsletter for the year as we head into a well-deserved holiday break.

This month’s issue is packed with exciting updates:

Our CEO shares her thoughts on why Out of Home has become one of the most resilient and relevant advertising channels—and why it’s set to continue thriving.
We announce an exciting new initiative that will give future leaders in Out of Home a voice in shaping initiatives that will sustain the industry’s growth trajectory - the development of an Emerging Leaders Board!
Our members continue to deliver exceptional work—this month, you’ll hear about some great initiatives from VAST and LUMO.
And we celebrate GO Media’s recent success in winning the 2 Degrees Strategic Planning Award—kā pai!
Lastly, our newsletter wouldn’t be complete without sharing some standout creative from Aotearoa and around the world that caught our eye. Hopefully, these gems will spark some ideas for your next Out of Home campaign!

Don't forget to enter the Q4 OOHMAA Awards! If your campaign stood out between October and December 2024, submit your entry here before January 20th.

Enjoy the read, and from the OOHMAA whānau to yours, have a safe and relaxing Christmas break, and we’ll see you in the New Year!

How Out of Home has become one of the most resilient and relevant advertising channels!

An opinion piece by our CEO, Natasha O’Connor, looks at why it's not only the Out of Home industry that says ‘this’ is the year for us to shine.

Empowering the Next Generation: OOHMAA launches its Emerging Leaders Board!

The Out of Home Media Association Aotearoa (OOHMAA) is thrilled to announce the creation of its Emerging Leaders Board (ELB), an exciting new initiative designed to empower the next generation of talent.

VAST redefines billboard advertising with Bill is Bored campaign

This fun yet strategic campaign shows how Out of Home advertising can do more than build brands—it can drive meaningful engagement and conversion rates, attract interest, build connections, and drive online engagement.

LUMO and Buy NZ Made partner up

These two iconic New Zealand brands have joined forces to launch a competition offering six NZ-owned small businesses the chance to showcase their products and services on premium digital Billboards.

GO Media shines at 2 Degrees Auckland Business Awards

Go Media adds to its growing collection of Awards, taking home the Strategic Planning Award…

oOh!media expands Street Furniture Network into Whangārei

oOh!media New Zealand has announced the expansion of its national Street Furniture network into Whangārei…

Out of Home Never Looked So Good - November

If you’re looking for creative inspiration for your next Out of Home campaign, look no further; we’ve got some stunners in our latest OOHNLSG issue.