Winners of Q4 ‘The Speccies’ announced

Kia Ora, Out of Home enthusiasts!

We’re kicking off this month with the Q4 Speccies winners—a lineup of stunning campaigns that genuinely deserved the spotlight. A big congratulations to our winners! But we’re not done celebrating just yet… on 10 March, we’ll announce the 2024 overall category winners and Grand Prix champion. Stay tuned!

This month, we’re diving into the power of great creative with two thought-provoking opinion pieces. JCDecaux NZ’s GM, Phil Eastwood, shares his insights on why creativity matters, while an international perspective reinforces a similar theme—Out of Home creative is here today, gone tomorrow, so making an impact is no easy feat. If an ad can spark imagination, hold attention, and make people stop and think, then it’s doing more than just filling space—it’s engaging and that matters.

In the spirit of celebrating impact, oOh!media is once again stepping up for International Women’s Day, championing over 25 women-owned and led businesses across Aotearoa. Keep an eye out for their inspiring campaign lighting up screens nationwide!

Finally, a reminder to enter the Q! OOHMAA Awards. If your campaign stood out between January and March 2025, submit your entry here before April 10th for your chance to shine.

Enjoy the read!

OOHMAA announces the Q4 winners of its awards - ‘The Speccies’

The OOHMAA team is excited to announce the Q4 winners of The Speccies, which celebrates the very best in Aotearoa’s Out of Home advertising.

The optics of Out of Home ROI

An insightful opinion piece from JCDecaux’s GM, Phil Eastwood, on the importance and power of investing in great creativity.

oOh!media New Zealand Champions Women-Led Businesses with Nationwide Digital Campaign for International Women’s Day 2025

oOh! continues its support of Women-Led businesses promoting International Women’s Day 2025.

Brands are confidently disguising their logos in outdoor ads but is it effective?

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns - how effective is it in the long run?

Out of Home Never Looked So Good - February

The creative teams in Aotearoa showed off their talent in Q1 with some stunners on our streets…check them out!