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            A monthly update of our industry’s best work and latest insights.͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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  <a href="https://oohmaa.co.nz" style="color:#ff3014 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1623631284751-BKGAVVDXQKNXZ6ZJ2V0Y/ke17ZwdGBToddI8pDm48kFr-MCz83LG2ZqzGFu9uALUUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcf42APUzg73I6BbvkUSZBpJhcOgRzHbaVuNgQSOKA8C5AwPhW16geOHSxinwWbjVI/Oohmaa-Header-3.jpg" width="594" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>


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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;">Welcome to OOHMAA's 'Love what you see' - a monthly update of our industry's best work, happenings and latest insights. </p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;line-height:normal;margin-bottom:15pt;" class="">This month, oOh! offers you the chance to win $200; all you need to do is share your thoughts with them via their annual Benchmark Survey, Victoria from JCDecaux explains why strong brand codes and creative boost campaign success, we look at Professor Karen Nelson-Field's latest research that looks into the shortcomings of time-in-view as a predictor of active attention and long or short-term outcomes and Out of Homes newest entrance JOLT announces their new industry partners.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;line-height:normal;" class="">We also showcase some stunning examples of clients and creative teams practising what our<a href="https://oohmaa.co.nz/blog/oohmaas-guide-to-inspire-the-creative-process" rel="nofollow" style="color:#ff3014 !important;"> best practice guide</a> showcases in our monthly issue of 'Out of Home Never Looks So Good'.</p>
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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/ooh-benchmark-survey-2022-calls-for-your-input" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/60235c2a66c3a5422842a4da/4ae8de9c-2588-42e2-a0e3-08c1600a99d5/Screenshot+2022-10-26+110943.jpg?content-type=image%252Fjpeg&amp;format=750w" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#313131;">It’s that time of the year again - a time to review, reflect and plan for the year ahead. It’s time for the annual oOh! Benchmark survey!</p></div>


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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/strong-codes-and-creative-why-they-boost-campaign-success-and-mental-availability" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/60235c2a66c3a5422842a4da/9c7b997b-94a2-441c-88fd-1eb5f036f46e/Veuve+2.jpg?content-type=image%252Fjpeg&amp;format=750w" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/strong-codes-and-creative-why-they-boost-campaign-success-and-mental-availability" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">Strong codes and creative: Why they boost campaign success and mental availability</span></a></h3>



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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/attention-applied-time-in-view-is-the-downfall-of-modern-measurement" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">Attention Applied: Time-in-view is the downfall of modern measurement</span></a></h3>



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<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://oohmaa.co.nz/blog/jolt-unveils-industry-tech-partnerships" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">JOLT unveils Industry Tech Partnerships</span></a></h3>



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