Kia ora tātou and welcome to OOHMAA’s ‘Love what you see’ - a monthly update of our industry’s best work, happenings and latest insights.

This month we welcome another new member to our ever-expanding team - LUMO has joined and is looking forward to working with OOHMAA and its members on our continued focus to grow and capitalise on the development and innovation occurring in our channel.

We have a great case study from GO Media showcasing how effective dynamic creative optimisation can be via Placemakers/Resene’s latest campaign, we look at what audience levels are doing in February for Transit and Airports now that Airlines have resumed many services and oOh! shine a light on how brands can remain Unmissable over the darker months of Autumn/Winter.

And for those wanting to dive a little deeper into how premium digital Out of Home (DOOH) primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity, we’ve got the latest study from Ocean UK demonstrating this step change in the evolution of DOOH.

Finally, we can’t have ‘Love what you see’ without showcasing some stunning examples of clients and creative teams practising what our best practice guide showcases in our monthly issue of ‘Out of Home Never Looked So Good’.