As lovely as the summer holidays were, they now feel like a very distant memory as OOHMAA, its members, and we’re sure most in our industry have started 2024 at pace.

Starting the year in Out of Home, we share OOHMAA members’ performance results in 2023 with our thoughts on how these results were achieved and look briefly at what we believe 2024 holds for our industry in Aotearoa, and share a report from Outfrount that looks at the top five trends in 2024 in the USA market - many are trends we see globally and are relevant to our market too.

We showcase the results of a JCDecaux/Domino’s case study that looked at the impact Out of Home had on delivering sales and increasing brand perceptions.

Also, we bring the latest for oOh!media on their fabulous initiative to renature urban spaces around Tāmaki Makaurau.

2024 will be a productive year for OOHMAA and OOHMAA members, with many initiatives to showcase…the first will be released in early February, so keep an eye out for it.