Reflecting on 2023 & looking towards 2024

Welcome to the Christmas edition of Love What You See and our last newsletter for 2023!

At OOHMAA, we like to think of ourselves as realistic optimists, so while we acknowledge the challenges that 2023 brought to our industry and, indeed, the entire country, we have deliberately chosen to find and celebrate the joy that is still out there, all highlighted in OOHMAA’s CEO option piece that looks at the year that was and the year that’s coming.

And, speaking of joy, many of OOHMAA’s members have lent their support to Kindness Collective’s Christmas Joy Story campaign, and now it is your chance to bring a little of that joy to Aotearoa’s tamariki by donating to https://www.kindness.org.nz/joystore.

What you’ll find In this edition is a selection of interesting Out-of-home news, articles, and creative from Aotearoa and around the world that we hope will entertain, inspire, or simply keep you up to date with the happenings in our industry…enjoy!

Out of Home operators support Kindness Collective’s Christmas Joy Store campaign launch.

As individuals, we can support this great cause, trying to bring Christmas to as many whānau in need as possible by donating: https://www.kindness.org.nz/joystore.

OOHMAA’s CEO reflects on 2023 and looks at what 2024 holds for Out of Home in Aotearoa

A brief look at what we’ve achieved in 2023 as an Industry and what’s on the agenda for 2024.

JCDecaux NZ launches Nurture Program with tech start-up Nourish App

A lovely initiative that provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand.

JOLT expands New Zealand footprint at pace, launches in Christchurch

Cantabrian EV drivers and advertisers wanting to reach this audience can now enjoy JOLTS's free, fast, clean electric vehicle charging service, which is seamlessly combined with premium digital Out of Home screens.

MediaWorks billboards get second life on the farm with Future Post

MediaWorks and its printing subsidiary Omnigraphics are working with Future Post to ensure end-of-campaign billboard skins are put out to pasture instead of sent to landfill.

The burden of proof

JCDecaux’s research specialist, Scott Jenkins, talks about how the digital age encouraged us to become addicted to the numbers and getting them fast, the impact that had on Out of Home and the key challenges that stand between us and getting the proof we all desire

Out of Home Never Looked So Good - November

Our monthly celebration of bold creatives and clients from Aotearoa and around the world.

From the OOHMAA Whānau to you, we hope you have a relaxing, fun and safe summer holiday - we’ll see you in the new year!