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The craziness we experience every year to complete projects before the Summer Holidays/New Year is in full swing, and from that frenetic workload comes many newsworthy stories. Locally, GO Media now allows advertisers to view their campaigns in real-time, oOh! has partnered with The Warehouse Group’s retail media arm, MarketMedia, to offer a new channel, and JCDecaux is taking the pain out of waiting for your luggage. And in all things creative, October was another month where the quality of Aotearoa creative running on Out of Home resulted in us not needing to look overseas for examples; however, we couldn’t resist adding Guiness’s brilliant RWC campa n. Check out ‘Out of Home Never Looked So Good’ for the latest eye catching campaigns.
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