Kia Ora Out of Home enthusiasts!

We have a packed issue this month, filled with interesting news and insights from the world of Out of Home.

This month, we feature an article by our CEO, Natasha O'Connor, on the hidden power of Out of Home and how marketers could benefit from embracing it.

We've got news on a new partnership between oOh!media and TVNZ—a great initiative that allows Kiwis to keep abreast of what’s happening in the world while out and about.

Out of Home operators are well known for the support they lend to Aotearoa’s communities and this month we see JOLT demonstrating its commitment to community support by partnering with Art in the Park. This initiative will transform Auckland’s iconic Eden Park into a vibrant celebration of New Zealand art and culture.

JCDecaux's recent study offers a surprising revelation: the cost of living crisis hasn't dampened people's enthusiasm for travel.

And finally, no issue of ‘Love What You See’ would be complete without a roundup of creative campaigns that caught our eye from here and around the world.

P.S. Don't miss Andrew Tindall's, System 1’s SVP, article on why 7 out of 10 Out of Home ads don't work and how to fix that.

Enjoy the read!