Love what you see

Welcome to our final issue of ‘Love what you see’ for 2021 – a monthly update of our industry’s best work and latest insights.

It is time to say goodbye and close the door on 2021 and look forward to a positive 2022! In this issue we will cover JCDecaux’s perceived value research on airport advertising, some very creative Out of Home on Oriental Parade, an interesting study about banning third party cookies and its effects on Digital Out of Home and finally the Out of Home 101 training presentation which has had an exceptional uptake so far.

Wed, Dec 08

JCDecaux’s Perceived Value Research – Airport Advertising

Airport advertising has long been known to transfer an increased perception of prestige and value to any brand in the airport environment.

In the wake of the pandemic, much changed about air travel

Tue, Dec 07

A-Malfy Coast meets Oriental Parade with oOh!’s special build

oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s, Malfy Gin.

This eye-catching and unique build has transformed the lightbox into an Italian-inspired balustrade plinth to display Malfy Gin bottles.

Thu, Dec 09

100 Worldwide Sr ad pros say budgets for DOOH increases with cookie ban

An interesting study from Alfi, an AI enterprise SaaS advertising platform, shows Digital Out of Home and Online Advertising look likely to benefit the most with the Decline of Third Party Cookies.

Thu, Dec 09

OOHMAA’s Out of Home 101 training

Since the launch of OOHMAA’s Out of Home 101 deck which is tailored to our up and comers we have seen a great uptake by the Advertising Agencies.

If you wish to book or find out more please contact Natasha O’Connor via email natasha@oohmaa.co.nz

After two challenging years of uncertainty and insecurity, we hope the much-needed break allows us all to refresh and reset for a positive 2022. We will be celebrating the new year with the launch of our research piece on Out of Home effectiveness in Q1 – keep your eyes peeled!