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Welcome to OOHMAA’s ‘Love what you see’ - a monthly update of our industry’s best work and latest insights from Aotearoa and around the world. We have a bundle of studies, insights, initiatives, and inspiring creativity to share. In this months issue we look at the return of Aotearoa’s audiences to the CBD, showcase oOh!media’s ‘Spotlight: Beyond the HHS’; their new in-depth channel-focused update providing advertisers with the analysis and insights to drive informed decision making, we have two great studies; Kantars look at DOOH from the otherside and the OAAA’s latest study looks at the impact Out of Home has on online actions taken by consumers. We also showcase the most inspiring local and international creative.
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