Love what you see

Welcome to OOHMAA’s ‘Love what you see’ - a monthly update of our industry’s best work and latest insights.

This month is all about the numbers! We have three studies that are due to be released this month from JCDecaux, Kinetic and OOHMAA’s very own upcoming study which reveals Out of Home’s place in the media mix and how it improves ROI.

Plus one farewell and a welcome.

JCDecaux Airport Effectiveness Study

JCDecaux is addressing the misconceptions in our industry about the relevance of airport advertising for mass audiences.

News from OOHMAA

Keep an eye out for two major OOHMAA projects this quarter; our Graduate’s/OOH 101 presentation available now (see below) and OOHMAA’s study on Out of Home’s place in the media mix and effectiveness

Kinetic’s three-year study proves Out Of Home’s effectiveness

Leading out-of-home agency Kinetic Worldwide recently launched the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux.

OOHMAA Chairman, Mike Watkins farewells a friend, competitor & colleague

Come the end of November, Mike Porter calls time on a long and successful career in the Out of Home industry.

oOh! Innovation 2021

oOh! are celebrating 2021's most innovative Out of Home campaigns, with the third year of the oOh! Innovation Awards. Vote for the campaign that you think was the most innovative and go in the draw

OOHMAA welcomes VAST

With a focus on maximising sector potential by creating an inclusive industry with one unified voice, OOHMAA is pleased to add another voice; VAST.