In April, the OOHMAA team successfully completed several projects and launched them into the market. Among these were the completion and release of our research piece, ‘Aotearoa in Motion’, the establishment of our Digital Verification Standard, and the initiation of our inaugural judging session for Q1 entries for the OOHMAA Awards, known as ‘The Speccies’. Stay tuned, as we'll unveil the Q1 finalists on May 6.

As an industry, Out of Home operators have long been proactive in minimising their environmental footprint. Many operators have already achieved Toitū Net Carbonzero Certification, and we're pleased to announce that GO Media is the latest addition to this growing group.

This newsletter also showcases the April edition of Out of Home Never Looked So Good, which shines a spotlight on the most captivating campaigns across Out of Home in Aotearoa and globally.

And lastly, a reminder: the OOHMAA Awards—‘Speccies’—are well underway. If you have any standout campaigns running between April 1, 2024, and June 30, 2024, make sure to submit them when Q2 entries open on June 17, 2024.