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    <title data-ignore-plain-text>Love What You See - issue 15</title>
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    <table role="article" aria-label="Love What You See - issue 15" lang="en-US" cellpadding="0" cellspacing="0" border="0" align="center" id="newsletter-table" style="font-size:16px;font-weight:normal;width:100%;height:100%;padding:0px;background-color:#fff;border:0px solid #fff;border-top:44px solid #fff;border-bottom:44px solid #fff;margin:0 auto;text-align:center;table-layout:fixed;">
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            A monthly update of our industry’s best work and latest insights.͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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  <a href="https://oohmaa.co.nz" style="color:#ff3014 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1623631284751-BKGAVVDXQKNXZ6ZJ2V0Y/ke17ZwdGBToddI8pDm48kFr-MCz83LG2ZqzGFu9uALUUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcf42APUzg73I6BbvkUSZBpJhcOgRzHbaVuNgQSOKA8C5AwPhW16geOHSxinwWbjVI/Oohmaa-Header-3.jpg" width="594" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Welcome to OOHMAA’s ‘Love what you see’ - a monthly update of our industry’s best work and latest insights. </p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Promising traffic numbers and some clever insight into Out of Home and our brains make up this month’s newsletter. Plus some wonderful work from home and abroad to keep you inspired. </p>
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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d-d6mcz" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/60235c2a66c3a5422842a4da/t/615a376e01f50853aa0591bf/1633302441045/" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>

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      <p class="section-item-meta section-item-date-category" style="font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;color:#000;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;"></span></p>

<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;color:#000;"><a class="title-link" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d-d6mcz" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">Normality, or close to it</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#000;white-space:pre-wrap;">Across Aotearoa, the taste of normality (or close to) is upon us and the proof is in the numbers!</p></div>


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      <a href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d-d6mcz" class="cta-button-box button-style-solid" style="color:#ff3014 !important;display:inline-block;line-height:11px;margin:0;mso-padding-alt:0;text-align:center;text-decoration:none;transition:.15s !important;width:auto;background-color:#000;border:0;padding:12px 0;"><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i><span class="cta-button-label" style="line-height:inherit;margin:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;letter-spacing:.125em;color:#efefef;display:inline;font-size:11px;mso-text-raise:13.09px;">Read More</span><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i></a>
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    <a class="image-link section-hoverable-image" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w" style="color:#ff3014 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://static1.squarespace.com/static/60235c2a66c3a5422842a4da/t/615a117c6512a33fdba1dbbc/1633293029493/" width="297" alt="" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>

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      <p class="section-item-meta section-item-date-category" style="font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;color:#000;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;"></span></p>

<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;color:#000;"><a class="title-link" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">All it takes is a glance</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#000;">The adage 'the medium is the message' asserts that the formats we use significantly impact the messages we share. So how does the Outdoor format impact the human brain and contribute to the overall advert?</p></div>


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      <a href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w" class="cta-button-box button-style-solid" style="color:#ff3014 !important;display:inline-block;line-height:11px;margin:0;mso-padding-alt:0;text-align:center;text-decoration:none;transition:.15s !important;width:auto;background-color:#000;border:0;padding:12px 0;"><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i><span class="cta-button-label" style="line-height:inherit;margin:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:700;letter-spacing:.125em;color:#efefef;display:inline;font-size:11px;mso-text-raise:13.09px;">Read More</span><i class="cta-button-mso" style="letter-spacing:7.260000000000001px;mso-text-raise:19.8px;">&nbsp;</i></a>
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      <p class="section-item-meta section-item-date-category" style="font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;color:#000;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;">Mon, Oct 04</span></p>

<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;color:#000;"><a class="title-link" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">Out of Home supporting Aotearoa</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#000;white-space:pre-wrap;">During Auckland’s longest Alert Level 4 to date, OOHMAA members have been demonstrating their support for our communities. </p></div>


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      <p class="section-item-meta section-item-date-category" style="font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;color:#000;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;"></span></p>

<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;color:#000;"><a class="title-link" href="https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">Out of Home Never Looked So Good! - October</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#000;">Our monthly celebration of bold creatives and clients from here and around the world.</p><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;color:#000;">It appears being in lockdown really stimulated the creative process in the UK with this month’s campaigns almost entirely from the UK.</p></div>


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