How is the rising cost of living impacting consumer spending?

Welcome to OOHMAA’s ‘Love what you see’ - a monthly update of our industry’s best work, happenings and latest insights.

This month we introduce the unified future for Out of Home measurement and share two studies from JCDecaux; one that takes a closer look at how the rising cost of living is impacting our FMCG spending, and the other is the continuation of their Intelligence Study where they look at Distinctive Creativity – the case for brand code use in Out of Home. The team at OOHMAA have developed a ‘Creative Best Practice Guide’ we are currently road-showing around the country; the guide can be found in this issue.

We also showcase some stunning examples of clients and creative teams practicing what our best practice guide showcases in our regular issue of ‘Out of Home Never Looks So Good’.

Introducing the unified future for Out of Home measurement

Media agencies have long been asking for a single Out of Home planning and measurement platform; this vision has been realised with Calibre cemented as the industry standard.

OOHMAA’s Guide to inspire the Creative process

The development of a Creative Best Practice Guide provides valuable tips on programmatic with some thought starters, and the latest in digital capabilities, it showcases the wide variety of formats, the importance of knowing the benefits of each format, and how it will be consumed by audiences.

Introducing the unified future for Out of Home measurement

OOHMAA’s Guide to inspire the Creative process

As the cost of living bites, necessity is driving consumer spending

Digitally-native brands thriving through Out of Home promotion

2022 JCDecaux Intelligence Study. Distinctive Creativity – the case for brand code use in Out of Home.

Out of Home Never Looked So Good - July