Kia ora, Out of Home enthusiasts!

This July newsletter brings you the latest news from Aotearoa's dynamic Out of Home scene.

Fresh insights from the global stage:

Our CEO, Natasha O'Connor, recently returned from the World Out of Home Organization's Hong Kong Congress. In this newsletter, you'll find her summary of the event and a particularly engaging keynote address by Jas Cai from Huawei, sharing how Huawei strategically approach Out of Home to maximise the impact of its campaigns.

Innovation keeps pushing boundaries:

OOHMAA members continue to impress. JCDecaux champions sustainability and builds on its impressive green credentials, completing its first year of Toitū carbon-reduce certification. oOh!media takes the next step in its behavioural targeting evolution, Smart Reach. And, in a world-first, FIFA+ launched into the New Zealand market this month, supported by a national multimedia campaign across MediaWorks’ outdoor, audio, and digital platforms.

Calling all creative and media minds: The Speccies are open!

The Q2 OOHMAA Awards, also known as "The Speccies," are open for entries! If you created an eye-catching Out of Home campaign or developed a unique media strategy/placement plan between April and June 2024, this is your chance to showcase your work and compete for the Annual Grand Prix or category awards.! Entries are free and easy to submit; simply click here. We can’t wait to see what you’ve created!