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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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  </url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1690164131524-95BTSD0XBY1X29AB7RO1/barbie+4.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1690164143505-PJZCKPZCO65VW5MQJLNI/barbie.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1690164504165-RCQ2M2R6H524L2S446V8/barbie5.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1690164521342-WDXDKFC5EP31YCYV9I0R/barbie6.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1690164557554-SPJU6K66BQ8REIX9GIFM/barbie9.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1690326192124-C0KLWHYD8EEQA61B0JGK/Barbie+oOh+Media+-+Hi+Res+-+Chad+Konik+-+July+2023-9.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - July</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-signs-out-of-home-representation-deal-with-precinct-properties-forcommercial-bay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/8688d3a2-111f-4c25-902e-535cfdeaac13/7022_Commercial-Bay-SH_2.jpeg</image:loc>
      <image:title>Articles - oOh!media signs Out of Home Representation Deal with Precinct Properties’ forCommercial Bay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-supports-matariki</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/44604d8c-668f-48f7-aa5a-969519e24168/Mataraki+ooh+-+Hi+Res+-+Chad+Konik+-+July+2023.jpg</image:loc>
      <image:title>Articles - oOh!media supports Matariki - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/the-gen-z-opportunity-in-aotearoa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7ed7ba3b-b461-4c01-b795-accf9c7ec0f4/Gen+Z.png</image:loc>
      <image:title>Articles - The Gen Z Opportunity in Aotearoa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/how-out-of-home-is-responding-as-brands-demand-more-from-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/69190d74-798f-4b7e-bca6-43b33a851d7e/MW_ONE+Britomart+Takeover_+%2815%29.jpg</image:loc>
      <image:title>Articles - How Out of Home is Responding as Brands demand more from Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/unlocking-the-true-potential-of-ooh-advertising-with-oohmedias-unmissable-advantage-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/190e38d0-3853-40de-a10b-91fbd3908250/Trademe+Jobs.png</image:loc>
      <image:title>Articles - Unlocking the true potential of OOH advertising with oOh!media’s ‘Unmissable Advantage’ toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1c7c2e0a-3e59-4717-b6dd-9e91204232bb/MarkB-Headshot.jpg</image:loc>
      <image:title>Articles - Unlocking the true potential of OOH advertising with oOh!media’s ‘Unmissable Advantage’ toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7-ad9hj-n5s6x-c2ks5-2z7c2-l885n-668pc-c3myt-ttezp-2hawc-w9lnn-z5rwd-nffhl-jj5ex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/32d4954a-fd8e-46f6-88e1-5934b421a82e/best+creative.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - June - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/550e3e15-bbef-4b8e-9b8c-20c4a0c1dba0/Weta+3D.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - June - Make it stand out</image:title>
      <image:caption>Wētā Workshop Aotearoa: Passengers passing through Wellington Airport recently may have got quite the shock as what appears to be a colossal troll causes chaos on the departure boards as part of New Zealand’s first foray into 3DOOH. The country’s first full-motion 3D billboard features Jeff, the troll from Wētā Workshop’s Auckland tourism experience, Wētā Workshop Unleashed. The playful troll can be seen rearranging departure screens to introduce the world of Wētā Workshop Unleashed. Agency: MBM Out of Home Format: 3D Billboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/dbffd56a-403d-4a02-ba20-f938e1641aab/FIFA+World+Cup_06.23.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - June - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/15effd54-5c17-4bd5-9de8-fbca67566e06/The+Flash.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - June - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/79992482-60cc-462b-96dc-aa9746df3036/Pepsi.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - June - Make it stand out</image:title>
      <image:caption>Frucor Suntory Aotearoa: For many years, the taste battle between Pepsi and Coca-Cola has been raging, with both sides claiming victory. Recently on the vibrant and iconic K Road in Auckland on JCDecaux’s highly visible corner site, PepsiCo settled the NZ version of this battle when they announced the results of their blind taste test; 55% of Kiwis preferred the taste of Pepsi over Coke via a special build. A great way to tell the world (the world of Aotearoa, that is) your brand’s news. Agency: OMD Out of Home Format: Billboard Special Build</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/491580ec-4182-4aeb-9106-009c3768f0fb/St+Johns+x+LUMO.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - June - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/go-media-network-hits-the-ton-puts-on-a-party-and-wins-back-wellington-gateway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7300bbd7-4091-4cfe-8da8-d9472a15b52f/Wellington-Motorway-Site-resized.jpg</image:loc>
      <image:title>Articles - Go Media network ‘hits the ton’, puts on a party and wins back Wellington gateway. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/hyper-switches-on-programmatic-trading-with-hivestack</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/94db7ea3-d50e-4303-a4aa-ae269a81d994/HYPER+Hivestack+image.jpg</image:loc>
      <image:title>Articles - HYPER switches on programmatic trading with Hivestack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/new-research-unveils-new-zealanders-remarkable-return-to-the-workplace-and-rejuvenated-mobility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/8b06454b-f831-488f-a008-d6dcb3ab8f5f/little+mermaid+khyber+pass.jpg</image:loc>
      <image:title>Articles - JCDecaux’s new research unveils New Zealanders’ remarkable return to the Workplace and rejuvenated mobility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/mediaworks-launches-aotearoas-firsta-hrefhttpsstoppresscmail19comtr-l-tttjuyul-bultdhkydr-j-3dooh-billboarda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1ac83106-1873-4ef4-b3a1-9dfa78d1b3c7/Weta+3D.png</image:loc>
      <image:title>Articles - MediaWorks launches Aotearoa's first 3DOOH billboard&lt;/a&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/lumo-and-metservice-partnership-harness-the-weather</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b756e914-9c0b-4804-ba92-cfe0431aef22/Screenshot+2023-06-06+131239.png</image:loc>
      <image:title>Articles - LUMO and Metservice partnership harness the weather - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/57-million-good-impressions-donated-by-go-medias-generous-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/5a9da8a0-6fa5-426b-8054-58cdd4452fa3/Give+a+Meal+in+May+%28002%29.png</image:loc>
      <image:title>Articles - 57 Million Good Impressions Donated by Go Media's Generous Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/lumo-partners-with-tribe-to-activate-real-time-sports-data-in-dooh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/4d6c922f-d41f-4921-9ebd-c6d2b6044362/LUMO+and+Tribe.png</image:loc>
      <image:title>Articles - LUMO partners with Tribe to activate real-time sports data in DOOH - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7-ad9hj-n5s6x-c2ks5-2z7c2-l885n-668pc-c3myt-ttezp-2hawc-w9lnn-z5rwd-nffhl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1684798521942-VJ2HQEPPXKIUHLI8UN0D/MW_ONE+Britomart+Takeover_+%2815%29.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1687226929113-GS0ELMVOUCBEGM9TPAAU/One+NZ+Train+Wrap_2.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1684798538180-MITO8K6DF16W82XI6AY8/MW_ONE+Britomart+Takeover_+%2817%29+%281%29.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1684798545664-7WGSJLYQC206ERPZ0T1Q/MW_ONE+Britomart+Takeover_+%2828%29.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1684798681589-PGLBMNXQAZD4B34SDO9T/One+New+Zealand.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685399330170-HFMS26PHXF24CF8MM1OF/onenz+1.JPG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/5b532eeb-1f89-4a0a-8488-93a9e98c5dc3/Trademe+Jobs.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685325154185-Q6N5388VT80Y5E88P8OF/Little+Mermaid_ShowStopper.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685325239653-MKL00T57S5OLXHO4NP4N/ooh_littlemermaid_+Hi+Res+-+Chad+Konik+-+May+2023-11.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685325478661-R982CFNLFQG76DP9MN5B/ooh_littlemermaid_+Hi+Res+-+Chad+Konik+-+May+2023-4.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685325577794-YYZQVNXXHEK5OED66WPE/ooh_littlemermaid_+Hi+Res+-+Chad+Konik+-+May+2023-4.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685400043141-MVGBAZ4YE951L5XPF51U/little+mermaid+khyber+pass.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1685400102746-06OLZ4TMVC0D6HAYLKJD/little+mermaid+Victoria+flyover.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/ba1cceb2-7267-463e-be22-c4b7738a2173/Benee-Billboard.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/c3ea48b4-c7e2-4ddd-b1ef-38e4f45409dc/Cointreau-Innovation+in+Out+of+Home+Winner.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6709f342-a5e4-4713-9d42-7fab4d27cb73/AFL-Best+use+of+Digital+Winner.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/go-media-launches-way-to-go-train-platform-network-in-wellington</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/9faa89b2-ff19-44a7-8b79-afb022b59f97/fmcg.png</image:loc>
      <image:title>Articles - As the cost of living bites, necessity is driving consumer spending reveals JCDecaux’s latest study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/2022-jcdecaux-intelligence-study-distinctive-creativity-the-case-for-brand-code-use-in-out-of-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a1677753-0288-461d-a3ae-c23e34e829c0/Screenshot+2022-07-19+101941.png</image:loc>
      <image:title>Articles - 2022 JCDecaux Intelligence Study. Distinctive Creativity – the case for brand code use in Out of Home. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/commuters-get-a-pleasant-surprise-this-week-courtesy-of-oohmedia-amp-suntory-boss-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/68b68a87-d766-4dea-a49c-2aa67169e24c/Suntory+BOSS+Coffee2.jpg</image:loc>
      <image:title>Articles - Commuters receive a ‘Worker’s Buddy’ this week courtesy of oOh!media &amp;amp; Suntory Boss Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/the-power-of-brand-codes-to-drive-mental-availability-jcdecaux-intelligence-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/17e2bbd6-9b43-4a14-95d5-55231ed2c127/Screenshot+2022-06-28+085137.png</image:loc>
      <image:title>Articles - The Power of Brand Codes to drive mental availability – JCDecaux Intelligence 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/mediaworks-joins-calibre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b285000d-a009-43f4-a743-002667d8c2c5/Screenshot+2022-06-22+084121.png</image:loc>
      <image:title>Articles - MediaWorks joins Calibre - Make it stand out</image:title>
      <image:caption>MediaWorks has joined JCDecaux and oOh!media as a shareholder in audience measurement platform Calibre. The move cements Calibre as the true industry Out of Home measurement platform offering agencies a single AMS which covers 85% of all outdoor assets in New Zealand. It also coincides with independents Media5, Advantage Media, Bekon and Vast onboarding as licensees into the platform. The Calibre platform was first created for JCDecaux by Reach Media five years ago and at that time as a billboard only measurement tool. Following a scope of other potential solutions oOh!media became a joint owner with JCDecaux 18 months ago, signalling the intent for Calibre to become the benchmark for OOH audience measurement in the New Zealand media market. Ownership will now be equally shared between the three market leaders. MediaWorks Outdoor Director Angus Swainson says having a single AMS to make planning out-of-home media is a game-changer. “Bringing together the innovation and experience of JCDecaux, oOh! and MediaWorks is hugely exciting and will unlock further sector growth in this dynamic and evolving space. “We are delighted to be welcomed into the Calibre joint venture and look forward to working with our partners to deliver on its huge promise.” JCDecaux New Zealand Country Head Mike Watkins says, “This is a truly exciting time for the Out of Home industry of New Zealand. The combined strategic efforts of oOh! and now MediaWorks have elevated Calibre to become a world-class audience measurement platform. The new ownership structure will allow continuous development of Calibre, including new Out of Home formats not currently represented.” oOh!media General Manager, New Zealand Nick Vile says, “This represents another significant step forward for our sector. For many years our clients have been telling us they want one source of OOH audience truth and consistency across all OOH channels to map audiences across their daily journeys. Unification under Calibre will not only set the standard for audience measurement but supports our evolution from a location to audience sell, further enhancing the value we offer to advertisers.” All new members are expected to be live on the platform in Q3.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/verification-the-current-status-in-aotearoa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3582325c-4c06-4dad-864f-03ac7ef60d8f/Screenshot+2022-04-26+153611.png</image:loc>
      <image:title>Articles - Verification – The current status in Aotearoa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/mediaworks-marking-matariki-with-digital-out-of-home-dooh-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f92c3d48-1b25-4bef-8c55-cf632c3bcce0/AK9200+The+Downtown+-+Matariki.jpg</image:loc>
      <image:title>Articles - MediaWorks marking Matariki with Digital Out of Home (DOOH) campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/y7hc23q4fb9fufxc18dh5ymhu9gohu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/89e71bd3-03b7-49ad-9158-8e5e81430e8a/Screenshot+2022-06-21+093104.png</image:loc>
      <image:title>Articles - Peter Field, Karen Nelson-Field, and Orlando Wood unpack data to prove ad effectiveness, mental availability, SOV rules failing, machine measurement damaging MMM attribution - Make it stand out</image:title>
      <image:caption>L-R: Peter Field, Karen Nelson-Field and Orlando Wood</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/context-is-queen-the-power-of-contextual-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/9ce109d3-389b-4740-a218-b992e9b836fe/Screenshot+2022-06-21+084540.png</image:loc>
      <image:title>Articles - Context is queen - The power of contextual advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecaux-nz-receives-official-toit-carbon-zero-certification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/750b676c-ea95-4580-8418-a330ec1a5994/CARBONZERO_Christchurch+Airport+-+ZERO.jpg</image:loc>
      <image:title>Articles - JCDecaux NZ receives official TOITŪ carbon zero certification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/global-out-of-home-a-view-from-the-inside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/705fc862-69a2-400a-ab13-bbb30910bf23/Screenshot+2022-06-14+113553.png</image:loc>
      <image:title>Articles - Global Out of Home: A view from the Inside - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/accelerating-growth-in-the-digital-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7a955142-1743-4717-ba6b-d1b29071b152/Screenshot+2022-06-07+094641.png</image:loc>
      <image:title>Articles - Accelerating growth in the Digital Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/dooh-a-look-from-the-otherside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/901e559f-1dd4-4b99-acdb-453f540a6550/Screenshot+2022-05-27+092801.png</image:loc>
      <image:title>Articles - DOOH - a look from the otherside - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/the</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/c37b2967-c12c-4daf-ad80-af4c8f998477/Screenshot+2022-05-25+152007.png</image:loc>
      <image:title>Articles - CBD’s audiences are back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7-ad9hj-n5s6x-c2ks5-2z7c2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1653609951936-D7R534A6ITRHMT8KZOFB/Screenshot+2022-05-27+114900.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1653439150584-SU3ISJVUHCY2KUUPHF34/Double+Shelter_LEGO.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1653439231976-MV42JGT60CK9L2L4R0KK/The+Warehouse_Lego+Masters_Showstopper+Plus.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1653610209919-FFIE91F1R7HLC7Q92IOS/Lego+Masters_Special+Build.JPG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/15891d5e-98d0-4b8e-9d88-3f47039b4089/corona+.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1653444354218-AR6MW4LK3T5Z1XA9J2LU/Screenshot+2022-05-25+125851.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1653444388294-3M646OG4HASDDTLH0GXB/Screenshot+2022-05-25+140554.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/95163a70-40c9-4784-b72e-6450ff07165e/Screenshot+2022-05-25+142011.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - May - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-beyond-the-household-shopper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e396ab1f-dc9f-437b-9188-ed687d613dae/095A6680.jpg</image:loc>
      <image:title>Articles - oOh!media - Beyond the Household Shopper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/tvnzs-lego-masters-nz-takes-over-central-auckland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7208e6e5-af04-4deb-8e56-33703169dd87/Double+Shelter_LEGO.jpg</image:loc>
      <image:title>Articles - TVNZ's LEGO® Masters NZ takes over central Auckland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/out-of-home-drives-online-activation-5x-6x-above-expected-rate-oaaas-latest-study-reveals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a40fe455-85a4-4b7c-8f56-dc117d23ae75/Screenshot+2022-05-24+121026.png</image:loc>
      <image:title>Articles - Out of Home Drives Online Activation 5x-6x above expected rate - OAAA’s latest study reveals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-calls-for-agencies-to-come-together-to-support-youthline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b1660751-69fc-4a78-8664-a3957e97d27e/Youthline_oOh%21.PNG</image:loc>
      <image:title>Articles - oOh!media calls for Agencies to come together to support Youthline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/ooh-lends-its-support-to-kauri-ora-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0f9617b3-2373-48d6-bd3d-aa3e9cf9472b/IMG_0444.jpg</image:loc>
      <image:title>Articles - oOh! lends its support to Kauri Ora campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/ooh-media-expands-auckland-street-furniture-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3840062f-45c4-42f8-aaf8-1c92b3d280f3/Screenshot+2022-04-29+113957.png</image:loc>
      <image:title>Articles - oOh!media expands Auckland Street Furniture network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7-ad9hj-n5s6x-c2ks5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b8e38b3d-2ff0-402b-97bc-1e4350c4e664/Sky+Broadband+Stunt+street+furnitute.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>Sky Broadband UK - Sky Broadband’s new campaign starts with a feeling - the exhilaration and thrill of speed - and takes it in all sorts of unexpected directions. The launch of Gigafast, its fastest-ever broadband, sees it team up with the iconic yellow Minions and recreate that feeling with interactive bus stops, surprise slides and stunt billboards. The blustery interactive bus stop blasts commuters with whirls of air and give the illusion that it’s been hit with a burst of speed. The team also installed a branded slide allowing shoppers to skip the stairs and whizz down at Gigafast speeds. And at the bottom of the steps, there’s a branded trail to the Sky retail outlet. The campaign was brought to life with the help of creative agency Engine and media agency Mediacom UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cb4bf3f8-51df-45c7-b606-6c87650599dc/Carbon+sucking.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>Ecologi UK - Ecologi has debuted a carbon-draining billboard on Kingsland Street, Shoreditch, as a part of its new Earth Day (22 April) marketing campaign, titled “The ability of potential”. A marketing campaign deliberate by media company Electrical Glue and designed by artistic company Enviral, the billboard measures 161m² and can suck 4 tonnes of CO2 from the air. It reads: “A local weather advert that sucks as a lot as this one? Doable.” In line with Ecologi, the billboard will depart a internet emissions elimination of two.1 tonnes, after accounting for manufacturing emissions and after six weeks, PVC waste from the billboard might be burnt at excessive temperatures to generate superheated steam to drive a turbine and produce electrical energy. Steel from the combustion course of might be recycled and ash might be utilized in street constructing and development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e1f6cb9a-0278-4f81-a314-1bb1036e1cc2/oOh_Northlands_Subway.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>Subway® NZ - Utilising some of oOh!’s largest ad formats in Auckland, Wellington and Christchurch, the team wanted to communicate the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer. Subway® took over sites in three main metropolitans, including a takeover of the longest bus shelter in New Zealand, located in Papanui, Christchurch. They are also the first advertiser to wrap the full structure, with approximately 85 square metres of creative ad space dedicated to this campaign. Out of Home: oOh!media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/56e909ea-74df-4479-91cd-96354f355585/Britomart+Subway+Takeover+March+2022+%285+of+28%29-+low++res.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>Subway® NZ - Continuing on their quest for Footlong fame via Out of Home locations that were BIG, bold and iconic, Britomart was taken over by Subway® running their creative on Floor/Pavement Decals, Escalator Wraps, In-Step Wraps and Track Billboards. Out of Home: MediaWorks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/54bc970a-2791-44f7-a1b2-933b92ee58fd/IMG_7782.JPG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>Pizza Hut NZ - To bring to life the return of double cheese, Restaurant Brands (Pizza Hut) wanted to bring to life that cheesy slice separation moment we can all relate to – and love! Two JCDecaux static sites on a corner location show the true streeeetch ability of cheese. Out of Home: JCDecaux</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/460de577-6723-4ce5-9379-261182d3af73/Maccas_Auckland+Domestic+Baggage+Claim+%28Arrivals%29_3+copy.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>McDonald’s NZ - To help welcome NZers home, McDonald’s was front and centre at Auckland + Christchurch Airport with this feel-good creative which went live when borders officially opened to Australia. The airport was an emotional location for meetings of new babies or new partners etc. McDonald’s wanted to achieve empathy and relevance, being a part of this. Out of Home: JCDecaux</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0214f125-0188-4cb8-94f8-d299e285e4ce/festival+of+footie.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good - April - Make it stand out</image:title>
      <image:caption>AFL Australia Australia: AFL's 'Festival of Footy' campaign included a 3D billboard that featured footies flying from the screen and a live countdown to start the season. Located in Melbourne Square, QMS’s new 3DOOH screen technology helps advertisers push the boundaries of what is possible, providing passersby with a dynamic and immersive experience.   Out of Home: QMS</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/support-a-great-cause-and-win-with-jcdecaux-great-full-and-cure-kids</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/17e76dc8-a774-4623-b6d8-5bf0ffbe348f/cure+kids+jcd.png</image:loc>
      <image:title>Articles - Support a great cause and win with JCDecaux, Great Full and Cure Kids - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecaux-becomes-aotearoas-first-out-of-home-re100-member</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d4bd0d24-a915-4627-ae25-1711c0fa6ebb/JCDecaux-Khyber-Pass-176.jpg</image:loc>
      <image:title>Articles - JCDecaux becomes Aotearoa’s first Out of Home RE100 member - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/kinetic-uk-study-the-rise-of-the-mobile-spender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/334d1699-7b10-45b9-890d-eba0ab2e82ce/Screenshot+2022-04-28+115743.png</image:loc>
      <image:title>Articles - Kinetic UK Study - The rise of the mobile spender - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/out-of-home-is-becoming-one-of-the-most-measurable-media-channels-heres-how</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7e8141bf-da85-4b50-9316-6918063dabc0/Screenshot+2022-04-26+153611.png</image:loc>
      <image:title>Articles - Out of Home is becoming one of the most measurable media channels - here's how - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohs-commitment-to-a-sustainable-future-the-positive-impact-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/14aa8db9-74c1-45ec-85b8-47e26b1b26a6/oOh_MaggieMarilyn.jpg</image:loc>
      <image:title>Articles - OOH’S commitment to a sustainable future: The positive impact project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/q1-delivers-strong-results-for-out-of-home-with-a-forecast-of-a-promising-year-ahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/70d940dc-1d64-48bf-91ce-89c0496e988f/Screenshot+2022-04-12+145105.png</image:loc>
      <image:title>Articles - Q1 delivers strong results for Out of Home with a forecast of a promising year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/subway-amp-ooh-partner-to-bring-looooong-sandwiches-to-the-streets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/02e27064-eb64-4891-97de-c0f6beb3b349/oOh_Northlands_Subway.jpg</image:loc>
      <image:title>Articles - SUBWAY® &amp;amp; oOh! partner to bring looooong sandwiches to the streets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/advertising-embracing-airports-once-again</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0e73dd06-71b9-468a-85d6-1cf10c002d45/Screen+Shot+2022-03-24+at+4.06.53+PM.png</image:loc>
      <image:title>Articles - Airports are back baby! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/when-great-creative-is-simply-great-creative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/ca50f905-93be-4d88-988f-4c9db9fe404c/Screen+Shot+2022-03-25+at+4.21.01+PM.png</image:loc>
      <image:title>Articles - Simple creative with a twist - literally - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3e13271e-9a00-45d6-8c97-cce9c2449286/Screen+Shot+2022-03-25+at+9.55.31+AM.png</image:loc>
      <image:title>Articles - Simple creative with a twist - literally - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/lets-get-innovating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/8b4fbd03-0e04-40fb-8575-0a3c49d72da7/Screen+Shot+2022-03-24+at+9.58.23+AM.png</image:loc>
      <image:title>Articles - Assisting and Inspiring great creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecaux-nz-runs-first-digital-roadside-programmatic-campaign-with-tvnz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2be26d17-656f-45d2-a555-3a32c3725f75/Screen+Shot+2022-03-23+at+3.33.52+PM.png</image:loc>
      <image:title>Articles - JCDecaux NZ runs first digital roadside programmatic campaign with TVNZ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7-ad9hj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1779ec04-3efc-4d65-a3bd-287fc1c023b5/Screen+Shot+2022-03-23+at+2.12.58+PM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - March - Make it stand out</image:title>
      <image:caption>UK - Specsavers’ iconic “Should’ve Gone to Specsavers” campaign is back – with even more hilarious examples for making sure your optical health is taken care of. The Out of Home campaign consists of three special build ‘fails,’ bringing to life the famous, ‘Should’ve gone to Specsavers’ campaign on Out of Home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d6848834-6ef1-4d6a-8328-04bd723f68b3/Screen+Shot+2022-03-01+at+1.31.11+PM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - March - Make it stand out</image:title>
      <image:caption>NZ - Easy Crypto is a kiwi bitcoin trading platform. A heavy digital advertiser, the brand is embracing JCDecaux Large Format to build brand fame, trust and credibility. This bold campaign in Auckland, Wellington and Christchurch uses strong brand codes and humorous, contextually relevant, location-based messaging to increase audience awareness and engagement. The creative is based on the key message of ease – building brand recognition and communicating a key benefit of the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2a4aa401-b529-4045-b56b-7a70978e39d2/Busback_+Warehouse+Sustainability%5B59%5D.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - March - Make it stand out</image:title>
      <image:caption>NZ - Sustainability is a huge focus in today’s world for consumers and advertisers alike. The Warehouse are advocates of sustainability and believe it shouldn’t have to come at a cost. Their most recent campaign, ‘Sustainable and Affordable; is focused on showcasing the need for all consumers to be able to have sustainable product choices at achievable prices. It ran across MediaWorks outdoor platform uitlising the EV bus fleet to align and reflect the campaign values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/348fb2fd-1a38-43f8-9ebd-688b8ea9625b/Fresh+n+fruity.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - March - Make it stand out</image:title>
      <image:caption>NZ - Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington. Three of the locations featured fresh, live strawberry patch walls designed to surprise and delight consumers. This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d90394f2-acdb-4e22-b722-0710490b41b3/Screen+Shot+2022-02-25+at+10.31.31+AM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - March - Make it stand out</image:title>
      <image:caption>UK - People across the UK might have been surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie. This unique OOH special build forms the latest UK activation from OREO as part of the brand's collaboration with Warner Bros. for the upcoming movie, THE BATMAN and shows just how engaging great creative on static billboards is.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cf0a01fe-9b07-4a29-b93d-8bb0f729c0e3/Screen+Shot+2022-02-25+at+10.39.22+AM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - March - Make it stand out</image:title>
      <image:caption>AUSTRALIA - The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run. From popcorn exploding vacuums, rogue smoking Stairmasters to deteriorating billboards, the campaign comically showcases the repercussions of going for the cheapest option.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-gives-a-shout-out-to-transit-drivers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0fed9ff5-279a-4b9f-9ee2-dede59ff7b2e/Screen+Shot+2022-03-23+at+2.03.11+PM.png</image:loc>
      <image:title>Articles - oOh!media gives a shout out to Transit Drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/mediaworks-launches-its-first-360-dooh-site-with-today-fm-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0361e31a-9692-4ca1-9d74-ccabda663506/Screen+Shot+2022-03-17+at+2.09.59+PM.png</image:loc>
      <image:title>Articles - MediaWorks launches its first 360° DOOH site with Today FM campaign - Make it stand out</image:title>
      <image:caption>MediaWorks has launched its first 360° premium digital out-of-home site. The site is located in Hamilton in the central suburb of Frankton at the major intersection which connects traffic across State Highway 1 and the beginning of State Highway 23, the main arterial from Hamilton to Raglan. To mark the launch, the new 360° digital out-of-home offering is showcasing MediaWorks’ teaser campaign for its new talk station, Today FM. The campaign which got underway this week includes digital out-of-home slogans such as ‘A more balanced mic.’, ‘Tova. No restraints.’ and ‘News that moves us forward.’ It will run through until Today FM goes live on Monday, March 21. MediaWorks Outdoor Director Angus Swainson says it’s fantastic to launch a 360° digital out-of-home site. “This site is incredible. In the best spot in Hamilton for out-of-home, it comprises three individual screens which capture the attention of drivers from each key entry point into the busy Frankton intersection and all three faces can be booked together for the ultimate synchronised brand impact for our customers, with a combined daily traffic audience of 70,000. “What better way to launch our new DOOH site, than combine the power of radio and digital outdoor and share the teaser campaign which is underway ahead of the launch of our new reimagined news and talk station, Today FM. This site will provide an always on and unavoidable presence for the Today FM campaign.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/pdooh-out-of-homes-new-frontier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/dd39dc36-315e-44f5-ac35-382b01b1e709/Screen+Shot+2022-03-01+at+1.31.11+PM.png</image:loc>
      <image:title>Articles - pDOOH: Out of Homes new frontier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecaux-nz-to-launch-roadside-programmatic-dooh-offering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e6204044-d6ba-4bb2-bb78-8d55d33955b0/JCDecaux_Trade+Tested_Programmatic.jpg</image:loc>
      <image:title>Articles - JCDecaux NZ to launch roadside programmatic Dooh offering - Make it stand out</image:title>
      <image:caption>Leading Out-of-Home media company JCDecaux New Zealand today announced the launch of programmatic trading across its roadside Digital Large Format network, nationally across New Zealand. The new offering is in partnership with VIOOH, the premium global digital Out-of-Home (DOOH) marketplace. Kurt Malcolm, Trading and Innovations Director at JCDecaux, said: “Our programmatic offering will deliver increased campaign flexibility and measurability, and make JCDecaux’s Digital Large Format network accessible to more advertisers than ever before.”   From launch, the entire suite of JCDecaux’s high-quality Digital Large Format portfolio – over 40 sites nationally – will be available to trade programmatically. To ensure that every potential advertiser can access JCDecaux’s full suite of inventory, JCDecaux is guaranteeing supply for programmatic advertisers by setting aside five per cent of the share of time on every digital screen to programmatic campaigns published via the VIOOH platform. This allocated share of time is expected to increase as demand for the offering grows. JCDecaux PROGRAMMATIC is DSP agnostic and, through VIOOH, is currently integrated with Vistar, Yahoo and Hivestack. More integrations are planned for the coming months, including with The Trade Desk.  Malcolm continued: “This is a very exciting progression in our programmatic Digital Out-of-Home journey. We’ve had considerable interest in our roadside portfolio being made available to trade programmatically and see huge potential in this product. We are really looking forward to working with our agency partners to develop effective programmatic Digital Out-of-Home campaigns.” Matt Weavers, CMO of Trade Tested, said: “At Trade Tested we’re always chasing what’s new, so we were stoked to be involved with JCDecaux’s initial airport programmatic Digital Out-of-Home campaign across New Zealand – it performed perfectly. Being able to buy on a CPM across the network really helps justify our Out-of-Home spend compared to our regular digital channels.” JCDecaux’s roadside programmatic offering follows the successful launch of JCDecaux PROGRAMMATIC in Airports in November 2021, meaning JCDecaux New Zealand can now trade 100 per cent of its digital inventory programmatically. Demand for programmatic Digital Out-of-Home is growing exponentially. Last year in Australia programmatic trading delivered revenue 40 per cent higher than originally forecast, with 95 advertisers running campaigns, and five to ten per cent of revenue coming from clients new to JCDecaux.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/latest-traffic-information</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7a27d9fe-e61e-48ec-9d75-261472404767/0055001_Nelson+St+Digital.jpg</image:loc>
      <image:title>Articles - Latest Traffic information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/the-benefits-of-out-of-home-attribution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2504108c-4669-461b-970e-ae8b29c1e8e7/Screen+Shot+2022-02-28+at+8.13.08+AM.png</image:loc>
      <image:title>Articles - The Benefits of Out of Home Attribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6dce4950-c0d4-405e-9491-32bd4b57202e/Screen+Shot+2022-02-28+at+8.17.08+AM.png</image:loc>
      <image:title>Articles - The Benefits of Out of Home Attribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a52f933e-ad97-4d13-a358-44b979667529/Screen+Shot+2022-02-28+at+8.18.26+AM.png</image:loc>
      <image:title>Articles - The Benefits of Out of Home Attribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/71ae82f3-a8cb-4173-962d-a478507ffa96/Screen+Shot+2022-02-28+at+8.19.35+AM.png</image:loc>
      <image:title>Articles - The Benefits of Out of Home Attribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b23acd4b-9a81-4c4b-8ad7-52ff80d9fddb/Screen+Shot+2022-02-28+at+8.21.17+AM.png</image:loc>
      <image:title>Articles - The Benefits of Out of Home Attribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/95a39b4e-b7f5-4cc5-a81d-945402c327ed/Screen+Shot+2022-02-28+at+8.22.53+AM.png</image:loc>
      <image:title>Articles - The Benefits of Out of Home Attribution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst-nx3z7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f08342a3-7493-47d8-8151-f1068e09ce98/Screen+Shot+2022-02-24+at+10.30.43+AM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - February - Make it stand out</image:title>
      <image:caption>NZ - PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West, bringing a taste of the game to Auckland CBD. To bring the launch to life, PlayStation has partnered with renowned Kiwi artist FLOX to reimagine this concept by taking over an Auckland CBD commuter hotspot. Hiding in plain sight on Commerce Street, Britomart, a popular bus shelter is now dominated by a huge piece of artwork by FLOX and inspired by the themes of Horizon Forbidden West. Real plants grow lush over two major panels within the shelter, its bench seats are wrapped in FLOX’s signature pattern, and a special way for passersby to plant a native tree is incorporated within. To encourage the regeneration of Aotearoa’s native forests, PlayStation is supporting Forest &amp; Bird New Zealand by pledging to plant a tree (up to a maximum of 1000) for every picture of Horizon Forbidden West outdoor advertising spotted anywhere in New Zealand, including the Britomart bus shelter. Leading the creation of the bus shelter, FLOX shares that she was inspired by the games’ focus on diverse environmental ecosystems. ‘’I want visitors to feel like they’ve entered the world of Horizon. To bring this to life, I’ve designed a jungle-themed space that incorporates the lush greenery of real-life plants with the post-apocalyptic feel of the Forbidden West,” FLOX says. PlayStation has already committed to planting 500 trees and the hope is an additional 500 more could be planted by Kiwis inspired to enhance Aotearoa’s natural environment. The commitment forms part of a wider pledge by PlayStation to support Play4Forest, an UN Environment Programme initiative, part of the Playing for the Planet Alliance Across the world, PlayStation is asking gamers to play their part to help protect forests by signing the pledge. To have a tree planted, fans can simply take a picture of any piece of Horizon outdoor advertising in New Zealand and share on Instagram as a post or story tagging @PlayStationNZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d6848834-6ef1-4d6a-8328-04bd723f68b3/Screen+Shot+2022-03-01+at+1.31.11+PM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - February - Make it stand out</image:title>
      <image:caption>NZ - Easy Crypto is a kiwi bitcoin trading platform. A heavy digital advertiser, the brand is embracing JCDecaux Large Format to build brand fame, trust and credibility. This bold campaign in Auckland, Wellington and Christchurch uses strong brand codes and humorous, contextually relevant, location-based messaging to increase audience awareness and engagement. The creative is based on the key message of ease – building brand recognition and communicating a key benefit of the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2a4aa401-b529-4045-b56b-7a70978e39d2/Busback_+Warehouse+Sustainability%5B59%5D.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - February - Make it stand out</image:title>
      <image:caption>NZ - Sustainability is a huge focus in today’s world for consumers and advertisers alike. The Warehouse are advocates of sustainability and believe it shouldn’t have to come at a cost. Their most recent campaign, ‘Sustainable and Affordable; is focused on showcasing the need for all consumers to be able to have sustainable product choices at achievable prices. It ran across MediaWorks outdoor platform uitlising the EV bus fleet to align and reflect the campaign values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/348fb2fd-1a38-43f8-9ebd-688b8ea9625b/Fresh+n+fruity.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - February - Make it stand out</image:title>
      <image:caption>NZ - Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington. Three of the locations featured fresh, live strawberry patch walls designed to surprise and delight consumers. This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d90394f2-acdb-4e22-b722-0710490b41b3/Screen+Shot+2022-02-25+at+10.31.31+AM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - February - Make it stand out</image:title>
      <image:caption>UK - People across the UK might have been surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie. This unique OOH special build forms the latest UK activation from OREO as part of the brand's collaboration with Warner Bros. for the upcoming movie, THE BATMAN and shows just how engaging great creative on static billboards is.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cf0a01fe-9b07-4a29-b93d-8bb0f729c0e3/Screen+Shot+2022-02-25+at+10.39.22+AM.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - February - Make it stand out</image:title>
      <image:caption>AUSTRALIA - The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run. From popcorn exploding vacuums, rogue smoking Stairmasters to deteriorating billboards, the campaign comically showcases the repercussions of going for the cheapest option.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecaux-releases-its-intelligence-study-the-power-of-the-public-screen-in-interesting-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/71b6010f-93b1-4bfe-980d-cc0c8296ec9c/Screen+Shot+2022-02-22+at+12.30.15+PM.png</image:loc>
      <image:title>Articles - JCDecaux releases its Intelligence Study – The Power of the Public Screen in Interesting Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/ooh-boosts-earnings-by-24-as-out-of-home-audiences-rebound-strongly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e7d8e4c7-168e-4822-8bce-4dcb7b1e9241/Screen+Shot+2022-02-22+at+10.41.08+AM.png</image:loc>
      <image:title>Articles - oOh! boosts earnings by 24% as Out of Home audiences rebound strongly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/to-grow-faster-we-must-evolve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a5c20098-11ea-44ea-991b-10c7a10335a8/Screen+Shot+2022-02-22+at+9.59.31+AM.png</image:loc>
      <image:title>Articles - To grow faster, we must evolve - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmaa-releases-study-findings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/75307d1f-40a1-4f5c-ae15-aa384d1d12fd/Screen+Shot+2022-02-10+at+11.15.14+AM.png</image:loc>
      <image:title>Articles - OOHMAA Releases Study Findings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmaa-releases-study-findings-3ayhk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/765a8372-bb68-438c-873f-a09f612c75fb/Screen+Shot+2022-02-10+at+11.15.14+AM.png</image:loc>
      <image:title>Articles - OOHMAA - An examination of New Zealand’s Media Performance &amp;amp; Out of Homes Role - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/out-of-home-building-back-momentum-in-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/961422e2-6649-483f-86b3-56933e9d1a37/quarterly+revenue.png</image:loc>
      <image:title>Articles - Out of Home: Building back its momentum in 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-xgnst</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/4b14dcfa-186d-433f-9571-57c72d171459/Outlander.JPG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - December - Make it stand out</image:title>
      <image:caption>NZ - A fun special build currently live for Neon - Outlander Season 6! This special build in Auckland CBD features a kilt made from special lightweight material - when the wind captures the material it blows up to reveal that the new season is on its way; a brilliant showcase for special builds/static.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/06c44272-5e0f-4e0c-b36a-8b90d6c202a2/Dulux+Dec+2021+%282+of+5%29.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - December - Make it stand out</image:title>
      <image:caption>NZ - Dulux New Zealand partnered with JCDecaux to dynamically bring to life the Dulux Colours of New Zealand range in JCDecaux Airport. The dynamic digital platform feed customizes the Dulux creative to match flight arrivals and departure data across airport screens delivering high footfall, high dwell times to maximise engagement with the Dulux brand among a large volume of passengers, as they are attentively looking for their flight information. Colours relevant to the traveller’s itinerary are highlighted on JCDecaux’s high impact screens. The creative displays a welcome note to arriving passengers, followed by related colours on a second rotation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cefe1cae-4663-4d9c-9568-37a524f3e7f0/KLM+creative.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - December - Make it stand out</image:title>
      <image:caption>International - KLM got crafty in promoting its free cancellation policy Travel continued to be a bit of a weird thing in 2021. Among the many reasons for this was the fear that a trip would be booked and then one of the travellers might fall ill, or else the shifting landscape of the pandemic would necessitate cancelling the trip. Wanting to reassure potential travellers, KLM Royal Dutch Airlines released an OOH campaign that could identify the sound of coughing and sneezing nearby. Upon detecting a matching noise, the ad nearby would switch from advertising a sunny destination to offering a sympathetic message to the ill party and reminding them that KLM offers free cancellation. This campaign is a great blend of creativity, technical smarts, and a message that resonates well in the continued uncertainty we’re all facing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b1bdbc4e-3e87-4250-99d5-74da86c63a31/Marmite.png</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - December - Make it stand out</image:title>
      <image:caption>UK - Marmite Dynamite Chilli stopped us in our tracks; this one made us do a double-take (as any great OOH ad should). The UK-based ad featured a simple billboard promoting its famous Marmite chilli spread – but with a twist. Right in front of the ad was a flying lid set to look like it had exploded and punctured the windshield of a parked car. This was set alongside the slogan “Love it. Hate it. Be careful with it.” This is a unique and high-impact way of promoting the explosiveness of its chilli spread. Despite its simple creatives, it can definitely be said that it packed a punch.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/out-of-home-media-trends-for-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2b5f4796-1930-4a62-87df-a106548ae521/Screenshot+2022-01-18+111433.png</image:loc>
      <image:title>Articles - Out of Home Media Trends for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/predictions-2022-whats-in-store-for-out-of-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/100-worldwide-sr-ad-pros-say-budgets-for-dooh-increases-with-cookie-ban</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/415ab01e-2ccb-4bb0-8b49-dd6e20cd52ff/Screenshot+2021-12-09+121202.png</image:loc>
      <image:title>Articles - 100 Worldwide Sr Ad Pros Say Budgets for DOOH Increases with Cookie Ban - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecauxs-perceived-value-research-airport-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/83c8a844-9718-448e-91ec-d7e39faaf697/Connex-Airport-NZ.jpg</image:loc>
      <image:title>Articles - JCDecaux’s Perceived Value Research – Airport Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-names-innovation-awards-winner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/51939b01-caeb-4b05-a925-0a2b11602851/Inno2021-Winner_Pump-e1638822403770.png</image:loc>
      <image:title>Articles - oOh!media names Innovation Awards winner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/a-malfy-coast-meets-oriental-parade-with-oohs-special-build</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1fa66acf-61c8-4dac-b1a4-026b6462417a/oOh%21+Amalfi+Coast.jpg</image:loc>
      <image:title>Articles - A-Malfy Coast meets Oriental Parade with oOh!’s special build - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/social-media-is-a-highly-effective-amplifier-of-out-of-home-advertising-campaigns-especially-for-younger-generations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/64cba92b-b53a-49c2-b71a-26af16951573/Screenshot+2021-11-29+092319.png</image:loc>
      <image:title>Articles - Social Media is a Highly Effective Amplifier of Out of Home Advertising Campaigns - Especially For Younger Generations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/jcdecaux-airport-effectiveness-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7a076437-01fa-43cb-9eb3-08da7c27072d/Airport+Effectiveness+Study.jpg</image:loc>
      <image:title>Articles - JCDecaux Airport Effectiveness Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-launches-art-in-the-hood-installation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/8aac5687-e73e-4869-a229-dbfb1c7e7400/art+in+the+hood.png</image:loc>
      <image:title>Articles - oOh!media launches Art In The Hood installation - Make it stand out</image:title>
      <image:caption>L to R: Artist Tui Emma Gillies and her daughter (judge through Artweek), Winner - SeoYun Kim from Kohia Terrace School, Artist Evan Woodruffe (judge through Artweek), Samantha Peterson (Auckland Transport - Snr Community Transport Coordinator), Nick Vile (GM, oOh!media).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/news-from-oohmaa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cf962546-0965-4205-9bee-710c1d1f2d4c/OOHMAA+colour.PNG</image:loc>
      <image:title>Articles - News from OOHMAA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmaa-welcomes-vast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6c88e0bd-1950-4ef8-911c-b1c67b00e1a0/VAST.jpg</image:loc>
      <image:title>Articles - OOHMAA welcomes VAST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmaa-chairman-mike-watkins-farewells-a-friend-competitor-amp-collegue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/70085630-e72f-452c-8ecd-c98cd46d31e8/Mike+Porter.PNG</image:loc>
      <image:title>Articles - OOHMAA Chairman, Mike Watkins farewells a friend, competitor &amp;amp; colleague - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/peter-field-makes-strong-case-for-potential-power-of-brand-purpose-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/95e7b5d4-9260-41ef-80a4-84a73e69fc42/Peter+Fields.PNG</image:loc>
      <image:title>Articles - Peter Field makes strong case for potential power of brand purpose campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9-7t6sg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633488464422-X4LOCLDCFUETBEBE2FP2/The+great+bake+off.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>UK- Hoping to stir up some hype for The Great British Bake Off's return Channel 4 deployed a spread of activations across the UK, including a show-stopping cake stunt in Glasgow's Argyle Street.  At 78ft high, it's hard to miss the layer-cake transformation of a building on Argyle Street, replete with a 23ft spoon.  The campaign also appears in Leeds, London and Manchester, with a set of digital billboards that reflect the changing weather conditions with a real-time Bake Off twist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633489984294-P7BK2NU1JDRGGUXMTWQ0/Hendricks.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>UK - Hendrick's Gin injects the mundane with the peculiar through their unique approach to gin making. Through the lens of this unique and highly delectable gin, they’ve turned the daily commute upside-down by transforming bus shelters into portals to another world. As the nation begins to open up amid the pandemic, Hendrick’s Gin has launched a new Out Of Home (OOH) campaign to encourage commuters to escape from the conventional by stepping into the peculiar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633487990013-KJOSRAMX3VTL627ZCG9P/Balenciaga.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>Global - Spanish luxury fashion house Balenciaga and online video game Fortnite have teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience. The attention-grabbing Out of Home execution sees a Balenciaga-wearing Fortnite favourite Doggo looming larger than life over the sidewalks, bringing the partnership to the physical world in a very entertaining, and potentially somewhat jarring, way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633487178697-VXN2KA72YXPFUOEJKID5/Mock-up_JCD_ThankYou_NZ_Phase2_Creative3_AW1_1824x432_SaintMarysBay.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>New Zealand - During Level 4 and Level 3, JCDecaux has been using its Digital Large Format touchpoints to encourage kiwis and Aucklanders to keep up positive lockdown habits. The creative carries specific messages to each suburb, hoping to offer a smile to essential workers or people accessing essential services during Level 3 and will develop as the cities restrictions evolve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633488140052-BRS6JMV7X7021WQJZ0IS/smeg.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>UK - In a Diet Coke and SMEG partnership, bus shelters across London and the UK are being transformed into replica SMEG fridges.    With its signature SMEG handle, and shelves stocked full of Diet Coke cans, the ‘just for the chill of it’ campaign promotes a competition running throughout September where a range of prizes from a year’s supply of Diet Coke to a limited edition SMEG fridge are to be won.   With a QR code directing passersby to the competition, the bus shelters prompt commuters to enter in the hope of getting a taste of chill.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/kinetics-three-year-study-proves-out-of-homes-effectiveness-and-creates-out-of-home-playbook-for-brands-and-planners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3aee83bd-5805-4f8e-998a-7a893d8d0ba9/Capture.PNG</image:loc>
      <image:title>Articles - Kinetic’s three-year study proves Out Of Home’s effectiveness and creates Out Of Home Playbook for brands and planners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/oohmedia-and-stoneleigh-bring-mini-greenhouse-to-the-streets-of-wellington</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1635277548345-L13CJ6XOM1PJJ74G43VZ/IMG_5698.jpg</image:loc>
      <image:title>Articles - oOh!media and Stoneleigh bring mini greenhouse to the streets of Wellington - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d-d6mcz-9gfzg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1634077499263-56VNBIAFW1N6VP0VDLRS/Time+in+the+Line+-+Wellington.jpg</image:loc>
      <image:title>Articles - MediaWorks partners with Time in the Line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/8eyzavlvj0qf1mjchm2h2ysdb73di1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1634616549399-D5P183OSYGDMEO70NYYO/2021+Revenue+by+Quarter.PNG</image:loc>
      <image:title>Articles - POSITIVE REVENUE RESULTS IN Q3 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh-e9wj9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633488464422-X4LOCLDCFUETBEBE2FP2/The+great+bake+off.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>UK- Hoping to stir up some hype for The Great British Bake Off's return Channel 4 deployed a spread of activations across the UK, including a show-stopping cake stunt in Glasgow's Argyle Street.  At 78ft high, it's hard to miss the layer-cake transformation of a building on Argyle Street, replete with a 23ft spoon.  The campaign also appears in Leeds, London and Manchester, with a set of digital billboards that reflect the changing weather conditions with a real-time Bake Off twist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633489984294-P7BK2NU1JDRGGUXMTWQ0/Hendricks.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>UK - Hendrick's Gin injects the mundane with the peculiar through their unique approach to gin making. Through the lens of this unique and highly delectable gin, they’ve turned the daily commute upside-down by transforming bus shelters into portals to another world. As the nation begins to open up amid the pandemic, Hendrick’s Gin has launched a new Out Of Home (OOH) campaign to encourage commuters to escape from the conventional by stepping into the peculiar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633487990013-KJOSRAMX3VTL627ZCG9P/Balenciaga.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>Global - Spanish luxury fashion house Balenciaga and online video game Fortnite have teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience. The attention-grabbing Out of Home execution sees a Balenciaga-wearing Fortnite favourite Doggo looming larger than life over the sidewalks, bringing the partnership to the physical world in a very entertaining, and potentially somewhat jarring, way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633487178697-VXN2KA72YXPFUOEJKID5/Mock-up_JCD_ThankYou_NZ_Phase2_Creative3_AW1_1824x432_SaintMarysBay.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>New Zealand - During Level 4 and Level 3, JCDecaux has been using its Digital Large Format touchpoints to encourage kiwis and Aucklanders to keep up positive lockdown habits. The creative carries specific messages to each suburb, hoping to offer a smile to essential workers or people accessing essential services during Level 3 and will develop as the cities restrictions evolve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633488140052-BRS6JMV7X7021WQJZ0IS/smeg.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - October - Make it stand out</image:title>
      <image:caption>UK - In a Diet Coke and SMEG partnership, bus shelters across London and the UK are being transformed into replica SMEG fridges.    With its signature SMEG handle, and shelves stocked full of Diet Coke cans, the ‘just for the chill of it’ campaign promotes a competition running throughout September where a range of prizes from a year’s supply of Diet Coke to a limited edition SMEG fridge are to be won.   With a QR code directing passersby to the competition, the bus shelters prompt commuters to enter in the hope of getting a taste of chill.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d-d6mcz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633302407931-NQ1MU4QUDET5GHDHWK0W/0034602_Khyber-Pass-Flyover%2C-Auckland_Digital_edited.jpg</image:loc>
      <image:title>Articles - Normality, or close to it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w-9rc6d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-12</lastmod>
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      <image:title>Articles - Out of Home supporting Aotearoa</image:title>
    </image:image>
    <image:image>
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      <image:title>Articles - Out of Home supporting Aotearoa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633301529006-W267B609DOF917N54WGY/Capture.PNG</image:loc>
      <image:title>Articles - Out of Home supporting Aotearoa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1634076747954-6XDV817DMATH05LMAJMQ/Time+in+the+Line+-+Wellington.jpg</image:loc>
      <image:title>Articles - Out of Home supporting Aotearoa</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-tc76w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1633292674908-HZFDEA9UQR03IOOBZ1MV/October+Issue.PNG</image:loc>
      <image:title>Articles - All it takes is a glance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/supporting-our-aotearoa-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1630015634916-XRFKBMFWSORZVTGRUGMU/Logo_communitywithartweek.png</image:loc>
      <image:title>Articles - Supporting our Aotearoa Communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a-32kxg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1630014797927-G8RFPGGU0ZJUN3KSV0FP/NZThankYou_LFD_0034602_KhyberPassFlyover_Auckland_NZ_31.03.20.jpg</image:loc>
      <image:title>Articles - Traffic Update 31 August</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/how-effective-is-outdoor-advertising-s6lgg-l4mwk-a3f35-mkply</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629848267704-IM4TSDX34NYN45RRH570/for+article.PNG</image:loc>
      <image:title>Articles - Is Out of Home The New Connector In Our Disconnected World? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws-b6k3a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629773636647-MKNS22NY5P7PRSONG61K/MW+sustainability.PNG</image:loc>
      <image:title>Articles - MediaWorks’s sustainability commitment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-6psmg-fmtwp-pxwws</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629773451577-M7QLYZQN19U44Z9VZ2PH/Art+in+the+hood.PNG</image:loc>
      <image:title>Articles - oOh’s Art in the Hood 2021</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/how-effective-is-outdoor-advertising-s6lgg-l4mwk-a3f35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629764924550-5VB0JS67PK6N2BCI1MXD/I+am+whats+next.PNG</image:loc>
      <image:title>Articles - What’s next for Out of Home Advertising? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oohmaa.co.nz/blog/blog-post-one-k8gc3-srde6-83crt-w8xef-tlgws-dazya-ghkx3-n23pw-4p799-9b8ym-f46xa-wxh34-harmm-wxkp8-zagkh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629844888670-EXEH3OKUN4Y4JGXLAZSI/JCDecaux_KFC+Hot++Spicy_Cropped.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - August - Make it stand out</image:title>
      <image:caption>New Zealand - To promote the return of Hot &amp; Spicy, KFC is using a dynamic weather feed to broadcast the lowest nightly temperature in the particular location in which the ad is running. The contextually relevant activation cleverly ties in with KFC’s campaign message – that Hot &amp; Spicy will heat you up on a cold winter night – and is running on a selection of JCDecaux’s highest-reaching Digital Large Format screens nationally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629754292220-BMFF1M7EWJPMB7018TND/IMG_5494-Edit.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - August - Make it stand out</image:title>
      <image:caption>New Zealand - The oOh! Studio team recently got amongst the Olympic spirit with one of their largest Special Builds ever, for Noel Leeming. Including 2D roof extensions, floor decals, box hedging seats, panorama wraps and posters, this campaign celebrated the games through complete shelter takeovers across three Auckland, Wellington and Christchurch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629845063363-WFI4D4N4EPB50F0X7CSU/JCDecaux_NZOC_latest+news+from+Tokyo.jpg</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - August - Make it stand out</image:title>
      <image:caption>New Zealand - Tokyo 2020 captured the nation, with Kiwis watching on as the New Zealand Olympic team recorded its greatest ever Olympic medal haul. To support the team, and generate interest and excitement for the events, the New Zealand Olympic Committee partnered with JCDecaux to broadcast the latest news from the Olympic village in Tokyo, as well as live medal updates, across JCDecaux’s Digital Large Format network nationally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1629759870842-7JXLTWTHOQ1EWC9FRF2O/Magnum+Norway.PNG</image:loc>
      <image:title>Articles - Out of Home Never Looked So Good! - August - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0c831c59-06b2-48be-889a-5b249a58c246/Smiths+Chips.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Traditional chip advertising often features meticulously crafted, photoshopped potatoes, perfected to an unrealistic degree. In contrast, this campaign took a bold and unexpected approach—showcasing empty packs with only a few lingering crumbs. By stripping away the usual glossy imagery and focusing on what’s left after complete enjoyment, the campaign cleverly tapped into consumer cravings. The absence of chips made the message even stronger—Smith’s chips are so delicious, they never last long. Agency: Special Australia</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/feba99e3-702d-4995-86ee-911c7435b850/realestate.jpg</image:loc>
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      <image:caption>Realestate.co.nz’s latest campaign is all about ditching the bad rental for a better one, addressing the many reasons Kiwis might want to level up their living situation. Crafted by Droga5 Aotearoa this integrated campaign highlights realestate.co.nz’s rentals. It speaks to everyone from young folks moving out for the first time to families needing more space—whatever the reason, they’ve got a place for you. The campaign uses clever placements and relatable scenarios to show realestate.co.nz as the go-to for rental woes. It’s rolling out across outdoor, radio, digital, and social platforms.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/9b614343-3cca-4b56-ac7f-422c28140299/Nature+Shapes+Britannia.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Britannia, one of India’s largest FMCG advertisers, has reimagined Out of Home advertising with its ‘Nature Shapes Britannia’ campaign by Talented India. Highlighting the brand's long-standing commitment to sustainability, the campaign uses billboards that adapt to the shapes of surrounding trees, visually and metaphorically emphasising Britannia’s ethos of working with nature rather than against it. Each billboard features messaging on Britannia’s ESG progress, from plastic neutrality and waste management to water stewardship and energy efficiency, while the trees dictate the art direction, making the brand name bend, curve, or bounce to reflect the adaptive mindset needed for true sustainability.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/26bfae8d-c712-4566-9eba-743a92248dc4/uk+cadbury2.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Cadbury, in partnership with its agency VCCP London launched a new campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions. This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, aiming to make Cadbury a part of everyone’s countdown to Christmas. Whether it’s the warmth of a family Christmas, a lively “friendsmas”, or the magic of a children’s nativity play, the campaign recognises the unique ways people come together to celebrate the festive season.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/33109eb6-0403-42ba-9f4b-824e0f5888af/1729516763675.jpg</image:loc>
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      <image:caption>Tesco's ‘Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’). The first letter of each item spelling out T.E.S.C.O. The brand equity of Tesco’s chevrons was deemed strong enough by BBH London to be recognisable to passers and allow them to make the connection with the brand. This said, they will still read the familiar ‘Every little helps’ strapline. Advertising Agency: BBH London</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/24bc0256-1d61-477b-88f7-1d1f35615810/KFC.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The Colonel has always kept his cards close to his chest, but now he’s laying them out on the table for the sake of value. For one day only (this Tuesday, 8th October, from 10am-4pm), consumers can go to any KFC in NZ and swap board game currency in exchange for one of three free KFC items with any other purchase. Creative Agency: Stanley St Media Agency: PHD Aotearoa NZ Agency: Special PR</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/8c7ce209-17a3-48a2-9a54-af9a0fd949d6/Vogel_s-CT-Toaster-Gradient-Billboard.jpg</image:loc>
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      <image:caption>Vogel’s, New Zealand’s iconic bread brand, has teamed up with DDB Group Aotearoa to solve the challenge of making perfect Vogel’s toast with their new Vogel’s Certified Toaster, available exclusively at The Warehouse. Due to its dense texture and high moisture content, most toasters require Vogel’s to be toasted twice, leading to more frequent burns. It’s a common problem for Vogel’s lovers. To solve this, Vogel’s partnered with The Warehouse, one of New Zealand’s largest retailers, and tested every Living &amp; Co/Kensington toaster in-store and online. Each toaster is now certified for the perfect Vogel’s toast. The campaign, created by DDB, Vogel’s Certified Toasters, is rolling out across social, Out of Home, in-store, and radio from July 17th. Creative Agency: DDB Aotearoa Media: Market Media and MBM</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/5665e761-21fe-46eb-bd23-807b1d1c3fc8/165948_1721566961_1721425500243.jpg</image:loc>
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      <image:caption>As almost every digital display in the world turned to a 'Blue Screen of Death', global sports Brand Decathlon switched their digital OOH ads into a way to get more people outside. Agency: Rethink Media Agency: Cossette Media</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/074700e5-5b1f-4616-9470-3be7d70d420e/BRAVOOOOv1.jpg</image:loc>
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      <image:caption>In just 24 hours, High Performance Sport New Zealand pulled off an impressive integrated campaign. Billboards, news site takeovers, and social media are all celebrating our Olympic athletes across Aotearoa. The celebration follows an epic haul of 20 medals: 10 gold, seven silver, and three bronze. New Zealand broke records, topping our previous best of eight golds from the Los Angeles 1984 Olympics. Creative Agency: Special Wellington Media Agency: MBM</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/547010b8-aa24-4c8a-9501-61b6052944b6/KidsCan.jpg</image:loc>
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      <image:caption>KidsCan is feeling the pinch as the cost-of-living crisis in New Zealand affects regular donors. To address the growing need, they’ve launched a new Winter Appeal campaign highlighting the increasing number of children needing their help. The campaign spans TV, Out of Home, press, digital, radio, and social media with localised content highlighting the number of children on the local waitlists, separate from the national waitlist of over 10,000 children. Creative Agency: The Monkeys Aotearoa Media Agency: OMD</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f61d72d3-6c0a-4bfe-b3d1-f5de6efa5593/crushed+coke.png</image:loc>
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      <image:caption>Coca Cola have crushed their iconic logo – to motivate consumers to recycle their used Coke cans. The project will use a unique logo for each OOH execution, mimicking the different ways people crush their cans before recycling them. Developed by WPP Open X, led by Ogilvy New York</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0b2e0c07-9eaf-44f2-8ab8-8e8d825f98f8/Hero-image-04.jpg</image:loc>
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      <image:caption>McDonald’s NZ, DDB Group Aotearoa and OMD New Zealand joined forces with LUMO to hack their network of digital billboards by utilising a media space that was hiding in plain sight all along – the little screen at the bottom of every digital billboard that displays the LUMO logo. Using McDonald’s sales data, the team at LUMO paired New Zealand’s big favourites with the little ones we love most to add on at the counter and streamed them throughout the network of mini screens.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/be3e78f5-f9b6-4185-9be4-d3d3de45808f/Quaker+Oat%27s.png</image:loc>
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      <image:caption>Quaker Oats‘ new interactive bus shelter uses a LIVE thermal-imaging feed to playfully encourage consumers to claim their discount off their next purchase of Quaker Oats. The colder the day, the more they’ll save! | Grand Visual, PepsiCo, OMD UK, Talon, JCDecaux UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1b5f0328-0fb6-44a5-8780-6400daa8d3c5/Subway_Britomart+Towers_Decal.jpg</image:loc>
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      <image:caption>Subway ANZ has bounced into 2024 with a fresh new brand platform ‘Eat Fresh. Feel Good.’ Agency: Spark Foundry/ Publicis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/af4717b6-ebea-4b0d-807a-a5917bd500f1/coca+cola.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The holiday season might be over, but it's never too late to enjoy the magic! In Kazakhstan, @cocacola_kaz teamed up with @rts.decaux to bring the magic of holiday season to bus passengers in the city of Almaty. With a sprinkle of magic, RTSDecaux managed to turn the bus stops into the legendary Coca-Cola Holiday Caravan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7fcfdb73-4e72-4893-8257-b3188d0a6342/coldplay+banger+banger.JPG</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Using multi formats to increase campaign awareness is an effective tactic and this very cool execution in Cuba St, Wellington. is a great example of a client achieving this. Promoters of the Cold Play concert ensured audiences noticed this event by extending their DOOH with a Wall Mural creating a truly eye-catching campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6ade8f4e-bdce-4744-b05e-40a3350fd874/mcd%27s+uk+shake.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>As Britain experienced an unexpected heatwave, the team at Leo Burnett UK and McDonald’s UK decided to meet this cultural moment in record time by showing how it only takes a single drip to remind everyone how delicious their iconic Milkshakes are. A brilliant example of a company that is now reaping the rewards of years dedicated to Brand Coding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1007a4be-e25a-47bf-9881-114edd39c4ac/oOh%21xAT+FIFA+-+2.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The idea came from the AT creative team to turn the bus shelter into a football goal. The artwork was created by artist Miriama Grace-Smith (Ngāti Hau, Ngāti Maniapoto, Ngāti Toarangatira and Ngāti Porou). The wāhine represents the World Cup players, surrounded by the energy and excitement of the event formed by her hair. The figure to her right is her kaitiaka (guardian), a taniwha. The ocean waka and waves represents the great journeys of people travelling from around the world to the tournament. The symbols on the ball are mangōpare (hammerhead sharks) representing strength and determination. The symbols on her legs are puhoro which represent speed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a988058d-4b70-45a9-adba-7cd6012f14a8/Samsung+flip.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>To celebrate the launch of its highly anticipated Galaxy ZFlip5 and Galaxy ZFold5 smartphones, Samsung partnered with JCDecaux to deliver a seamless real-world/digital-world experience. Collaborating with digital creative agency, Tribal, and media agency, Spark Foundry, JCDecaux captivated Kiwis with this media-first, innovative omnichannel campaign that saw Samsung take over JCDecaux’s iconic ‘The Continental’ digital location in Auckland, for two-hours on July 27th during the bustling evening commute. Fans were asked via Samsung’s Tik Tok and Instagram platforms to share what they were willing to trade to win the new Galaxy ZFlip5 device, with the best answers displayed in real-time on the screen for thousands of Auckland commuters to see. To extend the reach of the Out-of-Home activation, the entire two-hour takeover was live streamed across Samsung’s Tik Tok and Instagram channels, allowing entrants to see their answer displayed publicly, across their private device.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/8efac90f-827a-4dbb-b9af-2d803b3643cb/wellington+press+esc.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Tourism promoter WellingtonNZ in partnership with creative shop Eightone developed this fabulously engaging activation aimed to entice American's looking for a change to consider Wellington, A Custom-built ‘Esc’ key was placed in a central Manhattan plaza, with curious passersby invited to press the huge button and be matched with personalised live job vacancies in Wellington on a huge billboard screen nearby.</image:caption>
    </image:image>
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      <image:title>Creative Showcase</image:title>
      <image:caption>API meets DOOH in the latest campaign for Paramount Pictures 'Mission: Impossible - Dead Reckoning Part One'. Partnering with flicks.co.nz and LUMO Digital Outdoor, MBM delivered an NZ first that saw billboards display real-time movie sessions nearby, adding a real-time value exchange for audiences.</image:caption>
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      <image:title>Creative Showcase</image:title>
      <image:caption>This campaign ran in early 2022 but only recently caught our eye. The truth is, Heinz is ketchup. The agency, Rethink, needed to find a way to prove this. To uncover this implicit association, it conducted a social experiment, ‘Heinz Draw Ketchup,’ with participants from 18 countries anonymously asking a group of people to draw ketchup simply. The result? The quality of the drawings ranged, but they all had something in common: when they drew ketchup, they drew Heinz.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/775622e8-5922-4a4d-afe8-c1c9fb02de35/Little+Mermaid_ShowStopper.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>In celebration of the release of the live-action remake of The Little Mermaid, The Walt Disney Company teamed up with oOh!media’s Studio team and MediaWorks to bring Ariel’s undersea kingdom to life. In the middle of Auckland’s CBD, audiences can feel the magic with the touch of a button and unlock 30 seconds of the new rendition of the beloved song 'Part of Your World' on oOh!’s Street Furniture and see a larger-than-life Ariel travelling across the city on MediaWork’s bus network.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/606fb514-b45e-44bf-9ade-f2696ce64e17/MW_ONE+Britomart+Takeover_+%2810%29.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>When ONE New Zealand recently launched their new brand they did it in style and made the most of the vast impact Out of Home delivers via a stunning takeover of Britomart station and Street Furniture Special Builds</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7adc8ba4-662d-471b-9f12-6b1cc00e8cb2/Cointreau-Innovation+in+Out+of+Home+Winner.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Cointreau transformed beachside bus shelters into brand immersions that showcased the Cointreau Original Margarita creative and product. Bus shelters included branded decals/visuals, along with special seating and neon lighting fixtures. One execution included a dispenser within the panel to deliver multiple cocktail recipe cards based on user preferences which would be retrieved at the press of a button. The other execution included a showcase panel that displayed a spinning Cointreau bottle in a cocktail showcase with a Margarita drink pouring into a glass using a liquid filtration system that was hidden within the panel. This immersive and interactive campaign was designed to elevate the Cointreau brand by delivering a memorable and engaging experience for passers-by, ultimately driving brand awareness and affinity in an innovative manner.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a86e2cdb-0816-457a-8be2-f14f12a86358/BA.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The talented team at Uncommon Creative Studio created this campaign for client British Airways using a series of windswept passport photos to show the speed customers can check-in and move to the boarding gate when flying with them. The playful images were taken by portrait and fashion photographer Emily Stein.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/67ddaf71-0946-4d64-8111-39ea24e9016a/2023-03-30+Oteha+Pak%27NSave+Easter+Campaign-4-+high+res.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Pak n Save nailing the brief yet again with these cute (&amp; cheeky) Easter treats! We love it when brands have a little bit of fun with their Out of Home creative</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b33ff037-7676-4055-9f85-92392cbd946a/EDR+-+4.JPG</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Universal Pictures have created the bloodiest billboard with this special build. Six installations over three weeks have allowed Universal Picture to lean into the creepiness and horror of Dead Evil Rise to create the illusion of blood dripping down the billboard - talk about eye-catching!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6de106fb-5348-435e-957c-d84acc90a3b9/fav+giorgio+armani.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Effectively demanding the attention of passerby's in Amsterdam is the latest Out of Home campaign from Giorgio Armani.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1c656edc-aa0b-4a35-abc6-2f1e15789a93/AK5078_McDonalds+.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Showing the power of great brand coding is McDonald's latest Out of Home campaign. Simply displaying a piece of cheese is all that's needed for audiences to immediately associate this with the brand - a small logo helps to ensure for those in doubt who the advertiser is.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3d083e7d-7c8b-42ca-9d26-7644c9c48aeb/Doritos+and+Whopper.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Showing Out of Home almost has no limits to it, Doritos UK launched their new partnership with Burger King in the UK this week, by literally flame-grilling a 48-sheet billboard.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1f3a9540-a39d-4d23-a623-5516c617c3f2/waitrose.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Showing the power of Classic Out of Home in a time where DOOH is dominating the conversation is the latest Waitrose campaign by Grand Visual and MG OMD. Dominating Waterloo to raise awareness of Waitrose's new, lower prices this campaign uses 3D elements, breaking out of the billboard for extra impact.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/02a52583-52a9-4f75-bc7b-29628b18f4af/Mcdonalds+street+furniture+into+restaurant.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald's restaurants—turning each sign into a modern day food truck. Here's how it worked: Passersby would scan a QR code that would awaken a digital chef inside the billboard to prepare a sandwich. Actually, said chef sent a coupon for a free burger to the person's McDonald's app, where the customer would complete the order and pick up their food at one of the two nearby McDonald's.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/9526c555-29dd-4d83-ab67-a1f511c82a8e/karken+rum.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Kraken Rum got famous in the outdoor advertising world in 2013 with a 3D billboard in Chicago with a kraken sea creature’s giant tentacle pulling a consumer out of an apartment window. Another Out of Home campaign in Chicago turned viral with a customized shelter bench and topper with a Kraken like bursting from the ground. Atomic Props and Effects on JCDecaux North America, Inc. bus shelters.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d83a24d0-b659-4730-9242-60e22190b1ad/Jack+Daniels.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Jack Daniels makes clever use of JCDecaux's classic corner sites to make sure it’s refreshing Old No.7 Tennessee whiskey is top-of-mind with audiences while they’re out socialising and enjoying summer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0f5188ac-2ee7-4f2d-a6d9-acd7491e0953/Gucci+Chinese+New+Year.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Gucci‘s Chinese New Year customized bus shelter delivers a space worth waiting in, Chengdu Taikoo Li Station, China. Pictures courtesy of Shop Drop Daily</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3baf2fff-8095-4d33-be60-b12ab8e0ae22/tab3.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Its no wonder the Chemistry team won big at the Drum Awards for Out of Home. This campaign showed how to really get the most from Out of Home and used contextual messages to engage and provoke its audience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/72496141-9c94-46f8-9da1-20fee0643f7b/simply+roasted+crisps.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Who said packvertising had to be boring? Task 1: design a brand &amp; pack for simply roasted crisps' delicious, real sliced potato crisps with 50% less fat, 25% less salt &amp; only 94 cals - they fancy. Task 2: turn that packaging into a massive billboard. simple.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3c97eacf-5880-47c3-b67b-5e064b719f68/samsun.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>What better way to announce a product that defies the norms of its category than to use a format in that same defying way? The release of Samsungs new Galaxy Z Flip4 saw them team up with Iris to bring to life a very simple yet creative idea that mirrored the new product – taking something that doesn’t traditionally fold and folding it. In this case, it was to ‘fold’ a billboard – a theatrical and impactful way to demonstrate a unique product.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6ca6af85-e2c4-44e3-b17a-2fd4e4d40c1f/Verve+cliquot.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>To commemorate 250 years of excellence, Veuve Clicquot unveiled an international brand campaign titled "Good Day Sunshine", highlighting the House's Solaire culture, which expresses one of Madame Clicquot's convictions that each new day opens new paths to build a brighter future</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/90da7608-09f8-4efd-b5d4-46683a49183a/Screenshot+2022-10-31+085041.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Simple but effective is British Airways' latest campaign - “A British Original”. With over 500 unique billboards, highlighting the weird and wonderful reasons that people fly abroad this campaign cleverly uses situational humour to engage with its audience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/9b3c4f7f-1080-4176-ab63-b4112ac02fe4/Screenshot+2022-09-19+135247.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Heineken is promoting its sustainability creds with a solar panel billboard which powers the fridges in the bar below. The billboard reads “This billboard is cooling your Heineken. Cheers” and chills the beers at Brewteco – the most famous bar in the Gávea district in Rio.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a3c4ccc7-39c5-4b15-96c2-2afdef3e7ed4/Screenshot+2022-09-19+134951.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Samsung’s latest promotion for the Galaxy Z Flip 4 series features an intriguing takeover of bus shelters in Belgium. Some regular benches in this shelter have been switched out with seats styled as XL replica phones which customers are encouraged to ‘flip open’.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/43f35bd8-e3da-4b33-8a2c-806db2603605/Domino%27s+Burger.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>To launch its latest innovation in the New Zealand market – Burger Pizza – Domino’s has tapped into Wavemaker’s data and tech driven capabilities to develop an innovative, targeted, high-impact campaign. The campaign started with a week long teaser with billboards popping up around Auckland, leaving Kiwis wondering what new burger invention Domino’s was adding to its menu. Their questions was finally answered, with the Domino’s Burger Joint Range revealed. Using MediaWorks's extensive Billboard channel Domino's programmatic campaign ran in Auckland with a 500m in close proximity to other QSRs filter.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6e60a305-ed8f-4f69-b604-b7dabe410908/pepsi+fizz.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>PepsiCo and Pepsi Max let their can do the talking with this standout PopFizzAahh creative by Mother London. Brought to life across impactful fame building banners and the ever eye catching Deepscreen technology across LFD.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/346ba899-4a53-4c54-a14a-97abd67399ec/Screenshot+2022-08-01+125007.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Sustainability is such a hot topic and its great seeing companies and advertisers embracing it. BlowUP Media teamed up with Heineken's sustainable cider brand Inch's and created a green wall campaign that not only looks great but helps the planet. A lot of thought and effort was made to ensure this campaign had the smallest amount of impact on the environment from applying a spray to remove pollutants from the air, turning the banner into tote bags after the campaign is finished to having plants that were returned to the nursery for reuse. The plants used to bring the banner to life, were also sustainable, with the plants themselves removing pollutants from the air on what is one of Shoreditch’s most traffic heavy roads.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f69b3ac3-beba-4bff-a95f-1863ec401d99/mini.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>To celebrate the launch of the 2022 MINI Special Editions, MonsterXP created an experience that would match passersby with their MINI match. With a large display of changing colours, they created a dynamic experience to showcase the new MINI Special Editions. To drive interaction, designated floor graphics were used and dynamic engine revving sounds were added to accompany the cars as they appeared on the screen. Utilising proprietary colour detection technology, the storefront had a truly personalized experience with custom messages displayed on the screen. “Hey you in the red shirt! You’re really pulling off a bold style. Check out this new Mini Special Edition that matches your energy”. Consumers had the option to confirm their match and then snap a selfie that they could then easily share on the social media network of their choice. This campaign really was a match for MINI!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2bf71766-01a7-496f-96cf-bcad25489f6b/starbucks.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Using the heatwave hitting the UK to ignite their creative flame the teams at Havas Media UK and Grand Visual developed a temperature-triggered digital out of home campaign for Starbucks. The campaign reminds audiences to “keep it cool, keep it classic” with creative that activates when the temperature tops 27 degrees Celsius.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/01c50cb7-1210-4444-9d3e-8fcfd16f8741/cadbury+glitchy.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Understanding how to get the best from their Out of Home campaign, Cadbury, alongside agency partner VCCP London, has put taste buds to the test with an integrated advertising campaign that purposefully ‘glitches’ to keep the new flavors under wraps – for now. The campaign deliberately obscures the Mystery Bar flavors to drive intrigue across Out of Home (OOH) and digital Out of Home (DOOH), in a series of different ways that are bespoke to the individual media formats.” ‘Cadbury Mystery Bars’ celebrates two limited-edition versions of the Dairy Milk bar, with the brand inviting chocolate-lovers the chance to win £5,000 if they solve the secret. Eagle-eyed people are being encouraged to keep their eyes peeled for crinkled bus stop ads, ‘glitchy’ digital posters and social posts that don’t seem to fully load.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/49366223-2a7e-4393-a74f-feb3ef0389a3/bk+trolling+boris.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Showing how to not only take advantage of context but make the context a key part of the content is this incredibly effective BK campaign by the talented team/s from: BBH/Spendid Comms. The fast food brand pulled off a drive-by stunt outside of the London Houses of Parliament yesterday. The artwork reads “Turns Out There Is Such A Thing As Too Many Whoppers” in the shape of a number 10. It follows Boris Johnson's long-rumoured resignation from office yesterday morning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/642362ca-f8b9-49ef-b81c-97db77290e96/Suntory+BOSS+Coffee2.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Bringing a slice of Shibuya to the streets of Auckland with an iconic Japanese vending machine full shelter takeover on Queen Street to bring attention to the ultimate ‘Worker’s Buddy’, Suntory BOSS Coffee. Paired with live sampling and eye-catching roof design, this build grabbed the attention of commuters</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/23579090-2988-4b96-81d2-6b64697a53a7/addidas.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The Grand Prix at Cannes Lion 2022 has gone to Adidas's ‘Liquid Billboard’. The world's first swimmable billboard was created to promote the brand's new inclusive, full-cover swimwear collection. Credits: Havas Middle East, Dubai, Cultural Insight for Adidas</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/009184cf-9076-447f-a437-ff6417ec8602/Screenshot+2022-06-21+085919.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Prestige Flowers' unique, intriguing Out-of-Home campaign played to the medium's strengths by bringing a simple message to a vast audience. The campaign was designed to provoke curiosity and inspire action by showing only a giant QR code on the poster. The bold strategy successfully captured a new audience for Prestige Flowers, driving them online to the private screen via the direct QR code. The poster was scanned almost 8,000 times, priming new customers and bridging the divide between the real-world message and the online first brand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/fcbc4f12-b3be-4193-be7a-b65b309b7976/Screenshot+2022-06-16+105523.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Ben &amp; Jerry's new campaign looks good enough to eat ; the appetising bus shelter is full of tricks, featuring a roof made from repurposed material, a scent kit that pumps out that sweet ice-cream smell, a 3d tub &amp; glass bay branding.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a6a06fc2-fd57-4437-bbac-147b8e4fb310/Double+Shelter_LEGO.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The talented teams at oOh! Studio and Blacksands partnered up to transform the streets of Auckland into a bricktastic wonderland to promote ‘LEGO® Masters NZ’ on TVNZ. The teams ‘legofied’ the space, creating bursts of colour through bricks and Panorama / Superama wraps. The shelters also feature benches that have been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free standing unit (FSU) between shelters was also transformed into a giant LEGO block.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6121c147-cf6b-4619-a8f5-e9ed466c6564/corona+.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Corona expanded on its "From the Natural World" campaign with a foliage-lined billboard designed with Wieden+Kennedy in Brighton, England, that casts the shape of a bottle over a label and reveals hidden messaging daily from 6:30 p.m. to 6:45 p.m. Relinquished all control and allowing the power of the sun to take over, shining a light on the beauty and benefits of using 100% natural ingredients was a bold move but the results are brilliant.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f1b1d1d9-44bf-48c2-88c1-a89a04000ddc/IMG_7782.JPG</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>To bring to life the return of double cheese, Restaurant Brands (Pizza) hut wanted to bring to life that cheesy slice separation moment we can all relate to – and love! Two JCDecaux static sites on a corner location show the true streeeetch ability of cheese.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d8eeb995-78e7-4c3a-ae32-2398b14ab204/Subway_April.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>oOh! Studio and Subway® have taken sandwiches to the streets by creating huge ‘subs’ for Subway’s latest Autumn campaign - communicating the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/31aa6f94-814d-4399-af46-e15cf720ff2c/Outlander.JPG</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>A fun special build currently live for Neon - Outlander Season 6! This special build in Auckland CBD features a kilt made from a special lightweight material - when the wind captures the material it blows up to reveal that the new season is on its way; a brilliant showcase for special builds/static.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b51b178d-9f3e-43c7-b282-4acadec558f2/Spark_IntDepartures_I3_RET.jpg</image:loc>
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      <image:caption>Spark delivered messages from Staff to returning Kiwi's. Some returning for the first time in 2 years now that travel restrictions are lifted in New Zealand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/c2647931-24ee-4fc4-ac91-32c5678c2be9/Maccas_Auckland+Domestic+Baggage+Claim+%28Arrivals%29_3+copy.jpg</image:loc>
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      <image:caption>McDonald's are celebrating the lifting of travel restrictions in New Zealand with welcome back messages to returning Kiwi's</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/2e3950ef-2194-47f1-b019-b78208d03bb9/JCD_+NZ_+Ponsonby+Central_+Corona_+23112020+cropped.jpg</image:loc>
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      <image:caption>Aimed to support Corona’s long-standing call to Kiwis “from where you’d rather be”, JCDecaux partnered up with Mediacom to bring kiwis the “Corona Surf Report” in real-time throughout the summer. This dynamic execution utilised real time surf/weather data to showcase surf conditions across NZ’s best surf beaches. This innovative dynamic activation showing live surf conditions, including temperature, swell and wind direction.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/289dc224-008c-41ce-8b58-4f42d52239d9/Screen+Shot+2022-03-29+at+10.22.47+AM.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Often fast-food packaging litters the streets. McDonald’s Norway and NORD DDB are taking ownership of this with ads acknowledging that the Golden Arches are part of the problem and campaign to keep Norway clean.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3332a6d6-beab-4023-8fa8-bcb0f5cc5d0e/Dulux+Dec+2021+%285+of+5%29.jpg</image:loc>
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      <image:caption>Dulux New Zealand has partnered with JCDecaux to dynamically bring to life the Dulux Colours of New Zealand range in JCDecaux Airport. The dynamic digital platform feed customizes the Dulux creative to match flight arrivals and departure data across airport screens. Colours relevant to the traveler’s itinerary are highlighted on JCDecaux’s high impact screens eg. Welcome from Queenstown - home to the Southern Alps, one of our most popular whites, Dulux, Colours of New Zealand</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/04d0eb98-0abb-4bb2-ba63-68fdab9687d2/oOh%21+Amalfi+Coast.jpg</image:loc>
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      <image:caption>oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s, Malfy Gin. This eye-catching and unique build has transformed the lightbox into an Italian-inspired balustrade plinth to display Malfy Gin bottles, showcasing the stunning Oriental Bay scenery in the background</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/fffe293f-f2dd-4791-a17f-16e545939cfa/Playstation+Horizon.png</image:loc>
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      <image:caption>PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West, bringing a taste of the game to Auckland CBD. To bring the launch to life, PlayStation has partnered with renowned Kiwi artist FLOX to reimagine this concept by taking over an Auckland CBD commuter hotspot. Hiding in plain sight on Commerce Street, Britomart, a popular bus shelter is now dominated by a huge piece of artwork by FLOX and inspired by the themes of Horizon Forbidden West. Real plants grow lush over two major panels within the shelter, its bench seats are wrapped in FLOX’s signature pattern, and a special way for passersby to plant a native tree is incorporated within.</image:caption>
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      <image:caption>Using API integration, Genesis displayed real people power, translating the energy of supporters cheering on Emirates Tram New Zealand in the 36th America’s Cup into the number of hours of free power</image:caption>
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      <image:caption>To own the moving process and communicate that ‘moving doesn’t have to be painful, with Mercury it can be wonderful’, Mercury partnered with JCDecaux, running across a selection of high-reaching Digital and Static Large Format sites, as well as Airport, in Auckland. Multiple creative messages ran to keep audiences entertained and engaged, while an innovative special build ran to add ‘wow’ factor to the campaign</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/097990da-ceab-4d53-8961-f49d46afbedf/Neon+campaign+goes+live+with+oOh%21media.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b885752b-1d15-4486-bf6b-bd6a88dea2d6/%23oursecondchance_001.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/5a3b19b6-bad2-4ebb-8989-1330fa1b07f2/QMSNZ_+Showstopper_SavemyBacon2.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/6a608a2f-a369-454d-84d9-a5fac27803b7/Britomart+Stairs.jpeg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/ddd529d6-928b-4bf1-bc21-e8ede420e0ac/Oatly+Mediaworks.PNG</image:loc>
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      <image:caption>Founded in the late ’80s by a group of food scientists, Oatly has been making waves, not only in the milk alternative scene but also in the Out of Home space with their ‘rule’ breaking creative style.With a strong Out of Home style and presence in major cities around the world, Oatly is known for poking fun at themselves, and the marketing industry as a whole.This provocative strategy appeals to their target audience of trendy, knowledgeable young people who value brands that present themselves in an unconventional way that feels authentic - over glossy, conventional marketing strategies, which feels inauthentic. Their static billboard’s on MediaWorks and JCDecaux are prime examples of how they perform advertising satire. On one of these sites, Oatly put 623 words onto a billboard. Of course, Oatly knows this isn’t the ‘best practice’ for OOH advertising, but that’s precisely why they did it. Unorthodox, yet still relevant, with a dash of humour, is what they do best.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cce3c27e-ea5e-4153-b940-86808e3515ca/JCDecaux_SkyCity_Anticipation.jpg</image:loc>
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      <image:caption>Sky City has leveraged JCDecaux's Out of Home portfolio for their latest ‘Feel It’ campaign. The beautifully simple activation focuses on the feelings people have when they visit, with a rotation of creatives showcasing the range of experiences on offer at Sky City</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/681570fb-1c47-42ef-913e-11c042fa5f1d/Screen+Shot+2022-03-17+at+2.22.05+PM.png</image:loc>
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      <image:caption>oOh! Studio and Fonterra's Fresh'n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls. This delicious concept was crafted up by oOh! Studio to showcase Freshn' Fruity's key messaging that 'fresh is best' when it comes to dairy produce.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0c081fc1-9d36-4e86-b0f8-864636ac4558/AFL-Best+use+of+Digital+Winner.jpg</image:loc>
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      <image:caption>To mark the beginning of the 2023 Premiership season, POLY has teamed up with the AFL to introduce a world-first interactive fan experience on a digital out-of-home broadcast network. POLY developed a media-first concept, tapping into the competitive spirit of die-hard AFL fans, allowing audiences across the country to directly takeover OOH screens in real-time with their team’s colours. Through ‘Takeover with your team colours’, supporters were encouraged to interact with and secure maximum exposure for their favourite team and play an active role in their club’s success from the outset of the season. By generating a unique QR code each time a user scanned a creative, the application carried Broadsign panel ID and time of scan as a string through the URL to a client provided microsite. The client microsite would then pass an additional piece of data – the user selection ID (AFL team creative) through the URL string to an API endpoint which, upon validating the data string, would pass the information back to Broadsign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/5ae59322-5b0b-4ebb-a8de-03077314e6e6/Pepsi.png</image:loc>
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      <image:caption>For many years the taste battle between Pepsi and Coca-Cola has been raging, with both sides claiming victory. Recently on the vibrant and iconic K Road in Auckland on JCDecaux’s highly visible corner site, PepsiCo settled the NZ version of this battle when they announced the results of their blind taste test; 55% of Kiwis preferred the taste of Pepsi over Coke via a special build. A great way to tell the world (the world of Aotearoa that is) your brand’s story. Client: Frucor Suntory Agency OMD</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/4b114787-b90a-4902-a47e-398944310787/womens+refuge.png</image:loc>
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      <image:caption>Making a Difference, One Night at a Time! This incredible campaign by @womensrefugenz - '17,680 Nights of July' is the brainchild of @eightyonenz where they brought to life a calendar poster that stretches for meters in the heart of Wellington. Each night represents a safe haven, highlighting the vital accommodation support provided by Women’s Refuge every month. Thanks to generous New Zealanders, the campaign raised an incredible 26,219 nights, making it the most successful month of fundraising ever for Women’s Refuge.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/fc486a03-fa4e-4920-989a-ee347016b5ff/ben+and+jerrys.png</image:loc>
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      <image:caption>A great example of being in the right place at the right time... this bus shelter takeover for Ben &amp; Jerry's is accompanied by a caramel scent diffuser that tempts passers-by to visit the Ben &amp; Jerry's store conveniently located just across the road. Creative: Signatured &amp; Seal films Media agency: PHD</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/c0efc7ad-7660-4525-beb6-63bc890e4c3d/coke.jpg</image:loc>
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      <image:caption>Refreshing take on 3DOOH UK: 3DOOH has been the sweetheart of Outdoor for the last year, and now Coca-Cola is jumping on board with their latest Coke Zero Sugar campaign. In a brand-retail match made in heaven, passersby are invited to scan a QR code on the screen and then collect their free Coke Zero Sugar from their nearest Tesco. Creative: WPP Open X team Media agency: EssenceMediacom UK Out of Home: Ocean Outdoor</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f99a4e37-b7ba-4bb6-888d-12086048f61b/oOh+Media+_+BK+chch+-+Hi+Res+-+Chad+Konik+-+November+2023.jpg</image:loc>
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      <image:caption>Burger King in partnership with Pitchblack Partners, MBM and oOh! transformed street furniture into a maple forest setting with faux log seating and faux maple leaves lining the shelter ceiling for a unique and creative promotion of their new offering.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/3487413e-f2a0-4f42-91ab-cc01d6b16b92/mcdonalds+mcmuffin.png</image:loc>
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      <image:caption>Another amazing outdoor campaign for one of McDonald's iconic products - the McMuffin. A brilliant example of how to create effective Out of Home creative by the talented team at Leo Burnett UK and McDonald's UK&amp;I.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/213f80e6-b4ab-45c9-8253-a835e2be4255/sprite+Sydney.png</image:loc>
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      <image:caption>We've seen some great special builds lately, but this one is extra cool. Coca-Cola South Pacific and EssenceMediacom Australia kept beach goers in Bondi and St Kilda stay cool with its latest campaign for Sprite. The eye-catching activation features a larger than life roof build, a push-button for mist, and a wall wrap.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/1b5a53e9-0d8f-4b69-92e9-65d55a7420f7/0000003_JCD_Digital_LargeFormat_Parnell-Rise_I_Auckland+copy.jpg</image:loc>
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      <image:caption>Celebrating Burger King’s Whopper 'Your Way' campaign that demonstrated how powerful large tasty looking food shots can be. Seeing visually stimulating images of food is a great way to trigger the desire to eat which BK have played on. During March, Kiwis will be inspired by huge Whopper images, positioned in central locations to influence people during the day and on their way home from work. Showing a range of Whoppers built 'your way'. Who’s hungry?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/654d4744-ede1-40cc-bb63-4498df3c660b/163378_1716512039_Hahn+Golf+OOH_Bestads_Birdies%2CBogeys+and+Beers.jpg</image:loc>
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      <image:caption>As golf fans descended on Adelaide for the LIV Golf Tournament Hahn purchased a string of Out of Home spots between the airport and the Grange Golf Club making Hahn unmissable to golf fans traveling to the event. The suite included this special build which featured a rolling, contoured design, 2 lengths of grass and a three-dimensional hole, flag and bottle. Client: Lion Agency: Thinkerbell</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/7be8f359-e815-42b4-86cf-02d6eafddbd9/mercury.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Mercury, one of New Zealand’s biggest energy companies, now does broadband. To let people know they offer internet, they had to let them know they KNOW internet. So they turned the biggest billboard in the heart of Auckland into the world’s biggest modem. Then, let everyone give their internet a go. And like any internet modem, they put the password on the back. Who would’ve thought putting an ad on the wrong side of a billboard would capture the attention of a nation and generate over three hundred logins (and potential new customers) in the first three days? Agency: FCB New Zealand</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/63ee7e3d-8c9a-47b5-a562-dfb20fe15640/telstra.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>To reinforce its position as Australia’s best mobile network, Telstra has launched a visually distinctive out of home campaign called ‘Four Bars’ via Bear Meets Eagle On Fire, +61 and OMD. The campaign is built around the graphic of four network bars.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/59b6ac93-2f1e-4a53-a93e-400075a54270/1722836974198.jpg</image:loc>
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      <image:caption>JCDecaux are continuing to amplify the excitement of the hashtag#OlympicsParis2024 by showing live updates of our hashtag#NewZealandTeam medal tally. This dynamic feed is direct from Paris to our digital network across New Zealand to keep the country up to date with the latest news as it happens.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/bab9a495-78c5-4403-8fa2-5360807bd82d/1722917125884.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>As our hashtag#NewZealandTeam Olympians return home from hashtag#OlympicsParis2024 they are receiving a warm welcome on hashtag#JCDecauxAirport digital billboards. JCDecaux utilised their programmatic technology to play a ‘welcome home’ message on their international arrival screens for them as they touch down on NZ soil to celebrate their remarkable achievements and the pride they’ve brought our nation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/b1e2e9ee-da1b-4ca4-8f12-c49a4a431ef3/1722312769787.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>With the hashtag#OlympicsParis2024 now underway JCDecaux are continuing to support our nations talented athletes and showcasing some of our winning strategies by creating a dynamic live social media posts straight from Paris and onto their billboards.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/084516b1-07ef-4695-ba1b-4711efc91dc1/166698_1724659143_Temperature+2+copy.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Hot &amp; Spicy’s highly-anticipated return to KFC's in New Zealand was easily this year’s hottest comeback. And to make sure everyone knew exactly how hot it was, we borrowed a digital placement normally reserved for live weather temperature, and instead showed the actual temperature of freshly-cooked Hot &amp; Spicy chicken, as if it were heating up the billboard. Agency: Stanley St</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/4722b3bb-7f85-41a3-8f6f-c82a5aedcadb/nivea+melbourne.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Through a collaboration with OMD Australia, JCDecaux Australia added spangles, handy dispensers and free NIVEA creme to their bus shelters! Transforming your daily bus waiting into a skincare oasis.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/73a46b2d-f156-4057-b205-8ce56b7a89f9/Anchor+popeye.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Anchor's new campaign to show real milk is real good. Cow’s milk is the G.O.A.T., A real superfood. Too many New Zealanders are only drinking milk in tea or using it on cereal. This campaign reminds people of how awesome milk is and brings back the idea of drinking milk by glass. Creative Agency: TBWA Media Agency: EssenceMediacom</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/686000ae-ebe7-4f54-b670-ef47fbc3c1bd/woolworths.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>An excellent, innovative, creative placement, Symonds St takeover speaks to the same-day delivery from Woolworths. Creative Agency: M&amp;C Saatchi Media Agency: Dentsu</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e3e103de-ec60-4e6a-a8eb-92a0fe27bc43/Puhoi-Valley-Speciality-Cheese-OOH.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Puhoi Valley and DDB Aotearoa are giving cheese-lovers a reason to smile with their new Crafted to be nicer campaign, launched Sunday, 20 October. Tasked with showcasing the craftsmanship behind each Puhoi Valley Specialty Cheese, DDB maintained the brand’s signature cheeky style throughout. The campaign highlights playful conversations between Puhoi Valley cheeses and their cheeseboard companions, proving that these cheeses aren’t just crafted—they’re nicer in every way.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/bbaa6cbd-77c5-45a8-ad46-10ab4c891c9c/169253_1728027113_BestAds-Menulog-2.png</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats), wanted to create something true-to-brand to show off the range of their offering. To do so, they created Beatboards - an OOH campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app. To further delivery joy, the QR codes attached didn’t scan through to the app, but to the full track referenced in the headline. Agency: Thinkerbell Sydney</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/fb6735a7-ac6e-4afd-ac0c-7ca6035406a7/BBYBL.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Babybel developed an eye-catching campaign in London and Manchester that brought its iconic wax peel to life in an unexpected way. Conceptualised by the team at BETC, this Out of Home campaign features a billboard with a peel-able top layer, mimicking the super satisfying experience of unwrapping the beloved Babybel snacks.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e0c35ae7-baad-42a5-afab-c2c2b71a7d3d/Nike.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Nike expertly combined creativity, attitude, context, and humour to connect with NYC Marathon runners over the course of the event. A great example of using Out of Home effectively</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/0fbcdcfa-c73c-4514-b7db-4f8e50188d53/Mercury.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Mercury NZ and FCB Aotearoa kicked off a fresh brand campaign titled Bring the Buzz, with the goal to get people excited about the things that Mercury offers because when you bring these things together, exciting things happen. People go all-in on enjoying the things they love. They make music. They cook up a storm. They connect with whānau. They do more of the stuff that gives them a buzz.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/cb22049b-94c5-4504-8985-378533528844/1731330027756.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>A very clever way to tie in the impact of a natural disaster with a solution/offer to help. Following Hurricane Milton, the Crisis Center of Tampa Bay used “broken” billboards to capture attention and emphasise their message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/901dbf71-003f-4a67-87cc-1064b2a00d9c/peters5.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The very creative team at Sickdogwolfmand in Australia have recently run a 20+ contextual and location-based Out of Home campaign with a few custom 'saucy' and special builds for good measures - all part of Peters Ice Cream Drumstick 'Classic' eye-catching launch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/78ecc146-4174-481d-8bbd-73a794eb76c0/ED_WLG_Billboard.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The talented team at Strategy Creative, along with their client Enterprise Dunedin, have designed a campaign that humorously targets urban centres like Auckland, Wellington, and Queenstown, pointing out the cost and time pressures of living in those areas. The campaign points out the benefits of living in Dunedin, suggesting it might cost less in many ways than expected. It invites people to rethink their priorities and consider reclaiming time lost to commuting or waiting on uncertain job prospects. Dunedin Works Better captures the tongue-in-cheek Dunedin tone of voice unique to our city brand, while developing new eye-catching assets with memorable messaging.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/a4c949e4-1614-40e5-bbc4-1b0e48d75d70/dulux2.jpg</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>6 months in the making and now the Dynamic Dulux Colours of New Zealand campaign is live! The Dulux Colour Matcher campaign captures the view behind the billboard, identifying the most prominent colours and matching them to Dulux’s "Colours of New Zealand" paint range, all in real-time . How It Works: - Cameras capture the scene behind the billboard every minute. - A system is then built that analyses the image and detects the three most prominent colours. - Colours are matched to the closest Dulux paint swatches. - The creative updates dynamically across five sites, bringing the scenery to life. Media Agency: MBM Creative: Latch and Pitchblack Partners Partner: LUMO Digital Outdoor</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/f4a40de2-c520-4782-a145-7f9d4c00b3c7/1742353367401.jfif</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>Hell Pizza is bringing the heat! They've unleashed a bold new campaign to reignite their rebellious spirit and forge a deeper connection with Kiwis across the nation, taking over our digital billboards nationwide and serving up temptation when hunger strikes. With smart, programmatic OOH, Hell Pizza is hitting audiences at peak hunger zones - morning and night, and right near their stores. Look up, get hungry.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/76d61725-b98e-4ae4-a480-4e869b322c33/1743981891063.jfif</image:loc>
      <image:title>Creative Showcase</image:title>
      <image:caption>The talented team Bear Meets Eagle On Fire have released another Telstra Small Business campaign, using Out of Home to bring the story to life in the real world. As part of the broader “Wherever we go” platform, the integrated campaign is rolling out nationally, and the Out of Home layer helps connect Telstra’s message with audiences wherever they are, from streets to stations and everywhere in between.</image:caption>
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    <lastmod>2024-04-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-07-29</lastmod>
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      <image:caption>Working with Future Post, oOh!media converts old street furniture skins into biodegradable fenceposts</image:caption>
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    <loc>https://oohmaa.co.nz/digital-innovation</loc>
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    <lastmod>2023-05-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/9ea5e685-1e5e-44cc-a36b-c738000fd9ca/Screen+Shot+2022-03-17+at+2.30.24+PM.png</image:loc>
      <image:title>Digital Innovation</image:title>
      <image:caption>Easy Crypto is a kiwi bitcoin trading platform. A heavy digital advertiser, the brand is embracing JCDecaux Large Format to build brand fame, trust and credibility. This bold campaign uses strong brand codes and humorous, contextually relevant, location-based messaging to increase audience awareness and engagement.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d5378e39-793f-460f-955f-1f7c2c956a55/Screen+Shot+2022-03-17+at+3.12.37+PM.png</image:loc>
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      <image:caption>Dulux New Zealand has partnered with JCDecaux to dynamically bring to life the Dulux Colours of New Zealand range in JCDecaux Airport. The dynamic digital platform feed customises the Dulux creative to match flight arrivals and departure data across airport screens. Colours relevant to the traveler’s itinerary are highlighted on JCDecaux’s high impact screens. The creative displays a welcome note to arriving passengers, followed by related colours on a second rotation. For example - Welcome from Queenstown. Home to the Southern Alps. One of our most popular whites. Dulux. Colours of New Zealand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/bdcba3ee-630a-4868-8ea6-3cdf4e027397/McDonalds+Team+NZ.PNG</image:loc>
      <image:title>Digital Innovation</image:title>
      <image:caption>McDonald’s has shown its support of Emirates Team NZ through its latest campaign ‘Macca's Messages,’ which allows Emirates Team New Zealand fans across the nation to submit their messages of support for the team. This is achieved through a custom-built website that relays the messages on oOh!media Street Live digital panels within 15 minutes, ensuring support is being broadcast across the country for all to see.</image:caption>
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      <image:title>Digital Innovation</image:title>
      <image:caption>A weather triggered widget was used to show audiences the forecast 3 days out encouraging them to get out and oil their deck over the hot summer months/weekend</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/4a178319-b4ce-4bcb-8474-053783960ccb/PONSONBY.JPG</image:loc>
      <image:title>Digital Innovation</image:title>
      <image:caption>To raise awareness of their ‘In Crazy We Believe’ campaign, which included a sponsorship of the 36th America’s Cup, Toyota leveraged JCDecaux Digital Large Format to display dynamic headlines written to respond to Emirates Team New Zealand’s performance throughout the hotly contested race. Toyota were able to change the text on their creative in real-time to increase viewer engagement and impact</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/bd9ec200-aafd-404f-b4ab-1044e53aa00c/Watercare.jpg</image:loc>
      <image:title>Digital Innovation</image:title>
      <image:caption>Watercare utilised a back end data source that had daily updated numbers of water levels. The numbers then triggered where the arrow sat on the dial. Ultimately encouraging audiences to be mindful of their water usage</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/e9e45ab7-5a11-4f83-816e-d46e283d3957/Teddy+Bear+2.jpg</image:loc>
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      <image:caption>Joining in the national bear hunt oOh!media ran creative that changed depending on context in the local area being triggered by the weather, special events and also the time of day. There was a specific teddy for sunny days, and a teddy with an umbrella for rainy ones, also have a sleepy teddy for later at night, plus a teddy with cutlery for lunch time.</image:caption>
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      <image:caption>A dynamic widget that pulled 3 types of dynamic information in to the creative via API feed o Weather o Swell o Wind</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60235c2a66c3a5422842a4da/d7cec273-1909-41f2-9291-6299bc93b8a8/Breast+Cancer+2.jpg</image:loc>
      <image:title>Digital Innovation</image:title>
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