Why Use Outdoor
Imagine the impact your advertising has when 2.4 million people pass it on buses, bus shelters, billboards, airports and shopping centre illuminations in any given week during the year.
Imagine the impact your advertising has when 2.4 million people pass it on buses, bus shelters, billboards, airports and shopping centre illuminations in any given week during the year.
1.97 million of AP10+see outdoor billboard advertising
Each day approximately 941,000 people see out-of-home advertising at least once
People spend an average of 37 minutes a day travelling to and from work or study – so they have plenty of opportunities to see out-of-home advertising.
Benefits of Using Outdoor Formats
Out-of-home (OOH) advertising provides:
Broad market reach and high, efficient frequency
24 hours-a-day, 7 days-a-week presence
Cost efficiencies that can be unachievable using other mainstream medium
The ability to reach markets and/or demographic profiles considered difficult or too expensive with other media
A perfect strategic add-on/extension with other media activity such as television and radio
A stand-alone advertising launch vehicle
A reminder medium when other activity tapers off
Communication to markets that other media cannot reach.
Check out some of these pages to see more about how Out of Home Marketing works its magic
See more about how new technology can improve the Out of Home Advertising experience.
See more about the different formats of Out of Home and where you can expect to see it in the wild.