Why Use Outdoor

Imagine the impact your advertising has when 2.4 million people pass it on buses, bus shelters, billboards, airports and shopping centre illuminations in any given week during the year.

AP10+ see outdoor advertising 63%
People living in Metro areas 56%
Outdoor observers see bus back advertisements 82%
Outdoor observers see street furniture/bus stop advertising 75%

1.97 million of AP10+see outdoor billboard advertising

Each day approximately 941,000 people see out-of-home advertising at least once

People spend an average of 37 minutes a day travelling to and from work or study – so they have plenty of opportunities to see out-of-home advertising.

Benefits of Using Outdoor Formats

Out-of-home (OOH) advertising provides:

Broad market reach and high, efficient frequency

24 hours-a-day, 7 days-a-week presence

Cost efficiencies that can be unachievable using other mainstream medium

The ability to reach markets and/or demographic profiles considered difficult or too expensive with other media

A perfect strategic add-on/extension with other media activity such as television and radio

A stand-alone advertising launch vehicle

A reminder medium when other activity tapers off

Communication to markets that other media cannot reach.

Check out some of these pages to see more about how Out of Home Marketing works its magic

See more about the demographics behind Out of Home Advertising.

View Demographics

See more about how new technology can improve the Out of Home Advertising experience.

View Technology

See more about the different formats of Out of Home and where you can expect to see it in the wild.

View Formats