Aotearoa in Motion
Understanding Kiwi’s mobility &
media consumption
With so much focus on mobility pre & post-COVID, OOHMAA wanted to put some myths to bed, primarily;
How widespread work from home or having a flexible work model really is
What the impact of this trend has been on Kiwis' mobility
What impact it has had on the traditional commute
Mobility is now unimpeded, but what does this mean for Out of Home?
OOHMAA undertook this study to explore media consumption and mobility in New Zealand to identify how Out of Home advertising fits into consumers' lives and use these insights to demonstrate how marketers can best leverage Out of Home for maximum impact.
Register to download the full report:
What we wanted to have a deeper understanding of was:
1. Media Consumption: How Out of Home connects with consumers.
2. Kiwis Mobility: How are Kiwis moving and what impact has WFH or having flexible work models had.
3. The role of Out of Home in the wider media market: How marketers can maximise Out of Home campaigns.
