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Research & Insights

See the Insights from Wave 1 & 2 of OOHMAA’s 24-Month Study. 

With marketing budgets under increasing pressure, the focus on efficiency and effectiveness has never been greater. 

This research will measure key effectiveness metrics and uncover valuable learnings. 

June 6, 2025

Featured
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New long term OOHMAA Study Proving the Impact of Out of Home Advertising
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Full-motion Digital Out of Home proven to drive higher attention and recall
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Influencing a strategic shopper, with JCDecaux SMARTFRAME in retail locations
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VAST redefines billboard advertising with Bill is Bored campaign
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Out of Home’s the powerhouse behind brand fame – and IKEA knows how to build better results!
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Out of Home: The underdog turned ROI powerhouse in today's media mix
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Kiwis Continue to Prioritise Travel Amid Economic ChallengesJCDecaux Study Reveals Insights into Airport Behaviours
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Location Matters for Marketing Mix Modelling
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MediaWorks unveils pivotal media analysis by industry leader Steve Tindall
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OOHMAA’s Guide to inspire the Creative process
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CATCH THE BUS TO SUCCESS: KELLOGG’S SPECIAL K CAMPAIGN DRIVES BRAND IMPACT WITH MEDIAWORKS
OOHMAA releases its latest study - Aotearoa In Motion
OOHMAA releases its latest study - Aotearoa In Motion
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Domino’s x JCDecaux - Campaign Effectiveness Case Study
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The Top Five Advertising Trends in 2024
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Perfecting Portrait Creative
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OMA’s 2023 Buy in Season for Healthy Returns campaign report
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How the public screen strengthens the private screen: Why cross-media works
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The Gen Z Opportunity in Aotearoa
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JCDecaux’s new research unveils New Zealanders’ remarkable return to the Workplace and rejuvenated mobility
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MediaWorks looks at seasonal mobility

Road Safety Research

Featured
Can Outdoor Advertising Make Roads Safer?