OOHMAA and its members are active in the community; helping broadcast important information and giving a voice to not-for-profit groups.
See how we’re doing better.
Spreading the word
The Out of Home industry understands the role it plays in the public domain. Our members regularly run ground-breaking community service campaigns across the country.
We have become one of the most trusted channels for broadcasting government and community awareness messages, such as road safety, public health, and community service campaigns.
Reducing impact through sustainability
As an industry, OOHMAA members work proactively to reduce their impact on the environment by:
Using 100% bio-degradable billboard skins
Recycling of street furniture posters into fence posts
Street furniture has converted 60% of its assets to LED and, in doing so, reduced electrical consumption by 53%
JCDecaux again achieved ‘net carbonzero’ certification, which means carbon neutral, by Toitū Envirocare; all OOHMAA members are at various stages of becoming net carbon neutral certified with a completion date in 2024.
Trials of an internationally used PVC-free bus vinyl are underway in partnership with Auckland Transport.
Street Furniture is beginning to roll out an expansive network of solar-powered advertising assets - 100 panels as of May 2022.
In October 2023, JCDecaux announced resetting its climate strategy to prioritise becoming actual net-zero by 2050.
OOHMAA members Go Media, oOh!, and JCDecaux signed up to Ad Net Zero, which launched in Aotearoa, New Zealand in August this year. Ad Net Zero aims to decarbonise the production, distribution, and publication of advertising.
JCDecaxu is a member of RE100 – a global leadership initiative committed to 100 per cent renewable electricity and joined Scope3 across New Zealand and Australia, committing to transparency and emission reduction, with a focus on science-based target net-zero targets.
OOHMAA members are committed to sponsoring and supporting a range of community initiatives that champion environmental causes.
Working with Future Post, oOh!media converts old street furniture skins into biodegradable fenceposts
OOHMAA is committed to giving back to the communities we work in
Voices of Hope
oOh!media is proud to partner with Voices of Hope, to help them broadcast messages of resilience, empowerment and positivity across their Street and Retail assets. Since their launch in 2013, founding members Genevieve Mora and Jazz Thornton have received global recognition for their content which has also caught the attention of companies wanting to support their vision. As well as posting daily messages on Instagram offering positive moments to support mental health and well-being, Voices of Hope creates campaigns and content that shares the founders’ own lived experiences with the purposes of raising awareness, combating stigma and creating change.
MediaWorks Foundation
MediaWorks connects with over 3.1 million New Zealanders aged 15+ every week through their entertainment brands. With this comes responsibility.
MediaWorks invests in communities - since establishing the MediaWorks Foundation in 2015 they have helped support and change the lives of young people in Aotearoa. They've shed light on many important issues, engaging with millions of New Zealanders to raise awareness.
To date, the MediaWorks Foundation has supported almost 300 charities, donating more than $21million in advertising and services.
Haumi – Pae Ātea
JCDecaux and Haumi Design Studio have been working together since mid-2022 on a programme called Pae Ātea. The collaboration brings Māori storytelling to the national JCDecaux digital network. JCDecaux sites are a stage for Haumi to inspire a mass conversation about modern Māori concepts; it brings te ao Māori to the wider public and communicates ideas through a Māori lens.
Keep New Zealand Beautiful
oOh!media is dedicated to keeping our communities clean, safe and beautiful, by supporting the not-for-profit organization Keep NZ Beautiful. KNZB’s goal is to eliminate rubbish, reduce graffiti and encourage waste minimization and recycling initiatives as much as possible. This environmentally-focused initiative also runs sustainability education programmes, community cleanups and opportunities to be involved with water restoration and tree planting.
Cure Kids
JCDecaux has formed a long-term partnership with Cure Kids who fund child health research to help improve, extend and save the lives of kiwi kids living with serious illness and conditions. Cure Kids is best known for Red Nose Day, an annual fundraiser, and in recent times has evolved to a fundraising through products with collaborations. JCDecaux offers their Large Format and Airport media space to raise awareness of these fundraising efforts, bringing them to life with engaging imagery and easy CTAs to donate.
Melanoma New Zealand
New Zealand has one of the highest incidence rates in the world. More than 4,000 Kiwis are diagnosed with melanoma every year, and for many, melanoma starts life as a single spot hiding in plain sight.
OOHMAA and its members have teamed up with Melanoma New Zealand to broadcast its important message ‘don’t let a spot become a full stop’.
Urban Art Foundation
oOh!media are proud to partner with Urban Art Foundation NZ. Launched in 2018, the Urban Art initiative has brought New Zealand art out of the galleries and on to the streets of Wellington and on occasion nationwide for collective appreciation and enjoyment. The Urban Art Series presents Hidden Treasures; a series of work that has been previously out of the public eye and will be showcased across a selection of oOh!media NZ's digital roadside network
Auckland Zoo
Auckland Zoo is an active conservation organisation that is helping build a future for wildlife. They see the natural world as irreplaceable and full of wonder and the world’s wildlife in need of our help. MediaWorks have been major sponsors of Auckland Zoo since 2009. As well as providing the Zoo with sponsorship’s funds we also leverage our network to give them practical support with media campaigns.
Youthline
oOh!media supports Youthline in their mission to better the lives of young people. Youthline provides a service to those who need support and assistance to develop their skills and leadership potential. Building a youth-centred community by forming collaborations of youth development organisations across the country, Youthline has a multitude of resources ranging from employment advice, counselling and training programmes.
