Be seen
Here, we celebrate bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
McDonald’s NZ, DDB Group Aotearoa and OMD New Zealand joined forces with LUMO to hack their network of digital billboards by utilising a media space that was hiding in plain sight all along – the little screen at the bottom of every digital billboard that displays the LUMO logo. Using McDonald’s sales data, the team at LUMO paired New Zealand’s big favourites with the little ones we love most to add on at the counter and streamed them throughout the network of mini screens.
Spark have ensured their messaging is received by a multitude of people when arriving at Auckland International airport via an API feed where flight info is pulled in and the relevant language is displayed.
Quaker Oats‘ new interactive bus shelter uses a LIVE thermal-imaging feed to playfully encourage consumers to claim their discount off their next purchase of Quaker Oats. The colder the day, the more they’ll save! | Grand Visual, PepsiCo, OMD UK, Talon, JCDecaux UK
Subway ANZ has bounced into 2024 with a fresh new brand platform ‘Eat Fresh. Feel Good.’ Agency: Spark Foundry/ Publicis
Research shows that people do not want to know about God because their views of Christianity were that it was hypocritical, judgmental, intolerant and boring so getting audiences to engage with this topic is challenging - enter Billy McQueen, Simon Chesterman and Darryl Parsons from Auckland advertising agency Consortium. This team developed a localised version of a successful formula, with messages written on behalf of God for Auckland drivers in a way that is engaging and entertaining. “Every day I get more prayer requests for carparks than anything else. You people have to start thinking bigger. – God.” “I miss how you used to talk to me when you were a kid. – God.” “I don’t mind if you yell at me, at least we’re talking” – God.”
The holiday season might be over, but it's never too late to enjoy the magic! In Kazakhstan, @cocacola_kaz teamed up with @rts.decaux to bring the magic of holiday season to bus passengers in the city of Almaty. With a sprinkle of magic, RTSDecaux managed to turn the bus stops into the legendary Coca-Cola Holiday Caravan.
Pernod Ricard GTR partnered with independent agency OPR media Asia to create the 3D content exclusively for Incheon Airport. The revolutionary 3D format helps amplify Pernod Ricard's products and activations and allows them to cut through the noise of the multitude of stimuli in the airport space.
Using multi formats to increase campaign awareness is an effective tactic and this very cool execution in Cuba St, Wellington. is a great example of a client achieving this. Promoters of the Cold Play concert ensured audiences noticed this event by extending their DOOH with a Wall Mural creating a truly eye-catching campaign.
As Britain experienced an unexpected heatwave, the team at Leo Burnett UK and McDonald’s UK decided to meet this cultural moment in record time by showing how it only takes a single drip to remind everyone how delicious their iconic Milkshakes are. A brilliant example of a company that is now reaping the rewards of years dedicated to Brand Coding.
MediaWorks, PHD and Stanley Street have teamed up to deliver New Zealand’s first commercial full-motion 3DOOH billboards for KFC. The eye-catching promotion sees the instantly recognisable colonel hand a bucket of chicken through a drive-through window. The bucket then takes on a life of its own, flying around the screen.
LUMO partnered with NZSki, to deliver this clever campaign targeting those looking to make a trip to the slopes ⛷️The dynamic campaign provides real-time information for potential travellers - including current weather conditions, road closures, lift availability and snow base data ❄️
The idea came from the AT creative team to turn the bus shelter into a football goal. The artwork was created by artist Miriama Grace-Smith (Ngāti Hau, Ngāti Maniapoto, Ngāti Toarangatira and Ngāti Porou). The wāhine represents the World Cup players, surrounded by the energy and excitement of the event formed by her hair. The figure to her right is her kaitiaka (guardian), a taniwha. The ocean waka and waves represents the great journeys of people travelling from around the world to the tournament. The symbols on the ball are mangōpare (hammerhead sharks) representing strength and determination. The symbols on her legs are puhoro which represent speed.
To celebrate the launch of its highly anticipated Galaxy ZFlip5 and Galaxy ZFold5 smartphones, Samsung partnered with JCDecaux to deliver a seamless real-world/digital-world experience. Collaborating with digital creative agency, Tribal, and media agency, Spark Foundry, JCDecaux captivated Kiwis with this media-first, innovative omnichannel campaign that saw Samsung take over JCDecaux’s iconic ‘The Continental’ digital location in Auckland, for two-hours on July 27th during the bustling evening commute. Fans were asked via Samsung’s Tik Tok and Instagram platforms to share what they were willing to trade to win the new Galaxy ZFlip5 device, with the best answers displayed in real-time on the screen for thousands of Auckland commuters to see. To extend the reach of the Out-of-Home activation, the entire two-hour takeover was live streamed across Samsung’s Tik Tok and Instagram channels, allowing entrants to see their answer displayed publicly, across their private device.
Tourism promoter WellingtonNZ in partnership with creative shop Eightone developed this fabulously engaging activation aimed to entice American's looking for a change to consider Wellington, A Custom-built ‘Esc’ key was placed in a central Manhattan plaza, with curious passersby invited to press the huge button and be matched with personalised live job vacancies in Wellington on a huge billboard screen nearby.
Taking a larger-than-life personality like Turner's front person, Tina, from the audio and full motion channel of TV to Out of Home while not losing any of her charms is quite a challenge but one that was nailed by Darryl Parsons when he created Turner's first-ever Out of Home campaign with a series of delightfully humorous executions.
API meets DOOH in the latest campaign for Paramount Pictures 'Mission: Impossible - Dead Reckoning Part One'. Partnering with flicks.co.nz and LUMO Digital Outdoor, MBM delivered an NZ first that saw billboards display real-time movie sessions nearby, adding a real-time value exchange for audiences.
This campaign ran in early 2022 but only recently caught our eye. The truth is, Heinz is ketchup. The agency, Rethink, needed to find a way to prove this. To uncover this implicit association, it conducted a social experiment, ‘Heinz Draw Ketchup,’ with participants from 18 countries anonymously asking a group of people to draw ketchup simply. The result? The quality of the drawings ranged, but they all had something in common: when they drew ketchup, they drew Heinz.
In celebration of the release of the live-action remake of The Little Mermaid, The Walt Disney Company teamed up with oOh!media’s Studio team and MediaWorks to bring Ariel’s undersea kingdom to life. In the middle of Auckland’s CBD, audiences can feel the magic with the touch of a button and unlock 30 seconds of the new rendition of the beloved song 'Part of Your World' on oOh!’s Street Furniture and see a larger-than-life Ariel travelling across the city on MediaWork’s bus network.
When ONE New Zealand recently launched their new brand they did it in style and made the most of the vast impact Out of Home delivers via a stunning takeover of Britomart station and Street Furniture Special Builds
Cointreau transformed beachside bus shelters into brand immersions that showcased the Cointreau Original Margarita creative and product. Bus shelters included branded decals/visuals, along with special seating and neon lighting fixtures. One execution included a dispenser within the panel to deliver multiple cocktail recipe cards based on user preferences which would be retrieved at the press of a button. The other execution included a showcase panel that displayed a spinning Cointreau bottle in a cocktail showcase with a Margarita drink pouring into a glass using a liquid filtration system that was hidden within the panel. This immersive and interactive campaign was designed to elevate the Cointreau brand by delivering a memorable and engaging experience for passers-by, ultimately driving brand awareness and affinity in an innovative manner.
The talented team at Uncommon Creative Studio created this campaign for client British Airways using a series of windswept passport photos to show the speed customers can check-in and move to the boarding gate when flying with them. The playful images were taken by portrait and fashion photographer Emily Stein.
Pak n Save nailing the brief yet again with these cute (& cheeky) Easter treats! We love it when brands have a little bit of fun with their Out of Home creative
Universal Pictures have created the bloodiest billboard with this special build. Six installations over three weeks have allowed Universal Picture to lean into the creepiness and horror of Dead Evil Rise to create the illusion of blood dripping down the billboard - talk about eye-catching!
Corona Premier, putting along with the PGA TOUR from Florida to Maryland showed how to use proximity based Out of Home effectively with this eye-catching 3D Mobile Billboard.
Stopping passengers and audiences alike is this showstopping creative from Resene.
Effectively demanding the attention of passerby's in Amsterdam is the latest Out of Home campaign from Giorgio Armani.
Showing the power of great brand coding is McDonald's latest Out of Home campaign. Simply displaying a piece of cheese is all that's needed for audiences to immediately associate this with the brand - a small logo helps to ensure for those in doubt who the advertiser is.
Showing Out of Home almost has no limits to it, Doritos UK launched their new partnership with Burger King in the UK this week, by literally flame-grilling a 48-sheet billboard.
It’s the work of renowned 3D illustration and animation artists Hudson Christie, alongside creative agency VMLY&R. With coughs and colds rife at the moment, throat spray brand Difflam has launched a stunning out-of-home ad campaign to promote its product. The trio of pink posters features, comically named ‘The Usual Suspects,’ features three characters that symbolize the different types of sore throats. There’s the boxer, who is poised and ready to strike, the cat that is clawing on for dear life and the pinata player about to strike.
Showing the power of Classic Out of Home in a time where DOOH is dominating the conversation is the latest Waitrose campaign by Grand Visual and MG OMD. Dominating Waterloo to raise awareness of Waitrose's new, lower prices this campaign uses 3D elements, breaking out of the billboard for extra impact.
McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald's restaurants—turning each sign into a modern day food truck. Here's how it worked: Passersby would scan a QR code that would awaken a digital chef inside the billboard to prepare a sandwich. Actually, said chef sent a coupon for a free burger to the person's McDonald's app, where the customer would complete the order and pick up their food at one of the two nearby McDonald's.
Kraken Rum got famous in the outdoor advertising world in 2013 with a 3D billboard in Chicago with a kraken sea creature’s giant tentacle pulling a consumer out of an apartment window. Another Out of Home campaign in Chicago turned viral with a customized shelter bench and topper with a Kraken like bursting from the ground. Atomic Props and Effects on JCDecaux North America, Inc. bus shelters.
KFC is not a brand you'd usually associate with Valentine's Day however this holiday KFC New Zealand has launched its cheeky fragrance campaign. Those paying attention to the Large Format Out-of-Home ad will spot the KFC logo on the No11 Eau De Colonel bottle, a scent inspired by KFC's 11 secret herbs and spices.
McDonald's is globally renowned for its clever use of Out of Home and this is a fantastic local example of the brand using unique JCDecaux spectacular sites to elevate creative impact. The 'What's Your Combo?' campaign used JCDecaux's Parnell tri site to its maximum effect, with the creative design by DDB Aotearoa making the static panels appear 3D to approaching cars. McDonald's New Zealand, Media Agency OMD New Zealand and Creative Agency DDB Aotearoa
With the creative assistance of MediaWorks in-house studio, Passionfruit, Havana coffee hit the streets with this eye-catching campaign promoting their premium cold brew coffee. Being true to their brand, this campaign is set in a bright, bold style that unapologetically demands your attention. Running across MediaWorks - Bus Backs and Showstopper wrap, Digital billboards and Urban Network animation this was a campaign hard to miss
Jack Daniels makes clever use of JCDecaux's classic corner sites to make sure it’s refreshing Old No.7 Tennessee whiskey is top-of-mind with audiences while they’re out socialising and enjoying summer.
The UK fruity drinks brand has poked fun at its customers using a common insight - ‘do you say ViMTO or ViMPTO?’ They caused havoc by changing their name to ViMPTO in a massive OOH campaign. Leading to passersby wondering if ViMTO were going to change their name permanently.
Gucci‘s Chinese New Year customized bus shelter delivers a space worth waiting in, Chengdu Taikoo Li Station, China. Pictures courtesy of Shop Drop Daily
Its no wonder the Chemistry team won big at the Drum Awards for Out of Home. This campaign showed how to really get the most from Out of Home and used contextual messages to engage and provoke its audience.
TrustPower worked with JCDecaux NZ to highlight their expertise in broadband. One of the benefits of static sites is their ability to be used for impactful special build creative that gets people talking. The example from Trustpower is both attention-grabbing and charming, aspects we know will drive memorability. This knitted skin, made by a team ranging from expert knitters to complete beginners who learnt to contribute to this project, is visible on Ponsonby Road in November.
This caught our eye while scrolling through a LinkedIn feed - while not new, it deserves a mention. Nespresso teamed up with JCDecaux North America to not only drive traffic into their boutiques but also create buzz around the Nespresso brand name.
Who said packvertising had to be boring? Task 1: design a brand & pack for simply roasted crisps' delicious, real sliced potato crisps with 50% less fat, 25% less salt & only 94 cals - they fancy. Task 2: turn that packaging into a massive billboard. simple.
Delivering the 56 projections has been a triumph of creative collaboration across Sky, Rapport, Pixel Artworks, Sky Creative and Mediacom. The projections will be seen at vast sizes and with each one built in motion, which ensures the campaigns visibility.
What better way to announce a product that defies the norms of its category than to use a format in that same defying way? The release of Samsungs new Galaxy Z Flip4 saw them team up with Iris to bring to life a very simple yet creative idea that mirrored the new product – taking something that doesn’t traditionally fold and folding it. In this case, it was to ‘fold’ a billboard – a theatrical and impactful way to demonstrate a unique product.
To commemorate 250 years of excellence, Veuve Clicquot unveiled an international brand campaign titled "Good Day Sunshine", highlighting the House's Solaire culture, which expresses one of Madame Clicquot's convictions that each new day opens new paths to build a brighter future
Simple but effective is British Airways' latest campaign - “A British Original”. With over 500 unique billboards, highlighting the weird and wonderful reasons that people fly abroad this campaign cleverly uses situational humour to engage with its audience.
Heineken is promoting its sustainability creds with a solar panel billboard which powers the fridges in the bar below. The billboard reads “This billboard is cooling your Heineken. Cheers” and chills the beers at Brewteco – the most famous bar in the Gávea district in Rio.
Samsung’s latest promotion for the Galaxy Z Flip 4 series features an intriguing takeover of bus shelters in Belgium. Some regular benches in this shelter have been switched out with seats styled as XL replica phones which customers are encouraged to ‘flip open’.
To launch its latest innovation in the New Zealand market – Burger Pizza – Domino’s has tapped into Wavemaker’s data and tech driven capabilities to develop an innovative, targeted, high-impact campaign. The campaign started with a week long teaser with billboards popping up around Auckland, leaving Kiwis wondering what new burger invention Domino’s was adding to its menu. Their questions was finally answered, with the Domino’s Burger Joint Range revealed. Using MediaWorks's extensive Billboard channel Domino's programmatic campaign ran in Auckland with a 500m in close proximity to other QSRs filter.
PepsiCo and Pepsi Max let their can do the talking with this standout PopFizzAahh creative by Mother London. Brought to life across impactful fame building banners and the ever eye catching Deepscreen technology across LFD.
Sustainability is such a hot topic and its great seeing companies and advertisers embracing it. BlowUP Media teamed up with Heineken's sustainable cider brand Inch's and created a green wall campaign that not only looks great but helps the planet. A lot of thought and effort was made to ensure this campaign had the smallest amount of impact on the environment from applying a spray to remove pollutants from the air, turning the banner into tote bags after the campaign is finished to having plants that were returned to the nursery for reuse. The plants used to bring the banner to life, were also sustainable, with the plants themselves removing pollutants from the air on what is one of Shoreditch’s most traffic heavy roads.
To celebrate the launch of the 2022 MINI Special Editions, MonsterXP created an experience that would match passersby with their MINI match. With a large display of changing colours, they created a dynamic experience to showcase the new MINI Special Editions. To drive interaction, designated floor graphics were used and dynamic engine revving sounds were added to accompany the cars as they appeared on the screen. Utilising proprietary colour detection technology, the storefront had a truly personalized experience with custom messages displayed on the screen. “Hey you in the red shirt! You’re really pulling off a bold style. Check out this new Mini Special Edition that matches your energy”. Consumers had the option to confirm their match and then snap a selfie that they could then easily share on the social media network of their choice. This campaign really was a match for MINI!
Using the heatwave hitting the UK to ignite their creative flame the teams at Havas Media UK and Grand Visual developed a temperature-triggered digital out of home campaign for Starbucks. The campaign reminds audiences to “keep it cool, keep it classic” with creative that activates when the temperature tops 27 degrees Celsius.
Understanding how to get the best from their Out of Home campaign, Cadbury, alongside agency partner VCCP London, has put taste buds to the test with an integrated advertising campaign that purposefully ‘glitches’ to keep the new flavors under wraps – for now. The campaign deliberately obscures the Mystery Bar flavors to drive intrigue across Out of Home (OOH) and digital Out of Home (DOOH), in a series of different ways that are bespoke to the individual media formats.” ‘Cadbury Mystery Bars’ celebrates two limited-edition versions of the Dairy Milk bar, with the brand inviting chocolate-lovers the chance to win £5,000 if they solve the secret. Eagle-eyed people are being encouraged to keep their eyes peeled for crinkled bus stop ads, ‘glitchy’ digital posters and social posts that don’t seem to fully load.
Showing how to not only take advantage of context but make the context a key part of the content is this incredibly effective BK campaign by the talented team/s from: BBH/Spendid Comms. The fast food brand pulled off a drive-by stunt outside of the London Houses of Parliament yesterday. The artwork reads “Turns Out There Is Such A Thing As Too Many Whoppers” in the shape of a number 10. It follows Boris Johnson's long-rumoured resignation from office yesterday morning.
Bringing a slice of Shibuya to the streets of Auckland with an iconic Japanese vending machine full shelter takeover on Queen Street to bring attention to the ultimate ‘Worker’s Buddy’, Suntory BOSS Coffee. Paired with live sampling and eye-catching roof design, this build grabbed the attention of commuters
The Grand Prix at Cannes Lion 2022 has gone to Adidas's ‘Liquid Billboard’. The world's first swimmable billboard was created to promote the brand's new inclusive, full-cover swimwear collection. Credits: Havas Middle East, Dubai, Cultural Insight for Adidas
Prestige Flowers' unique, intriguing Out-of-Home campaign played to the medium's strengths by bringing a simple message to a vast audience. The campaign was designed to provoke curiosity and inspire action by showing only a giant QR code on the poster. The bold strategy successfully captured a new audience for Prestige Flowers, driving them online to the private screen via the direct QR code. The poster was scanned almost 8,000 times, priming new customers and bridging the divide between the real-world message and the online first brand.
Ben & Jerry's new campaign looks good enough to eat 😋🍦; the appetising bus shelter is full of tricks, featuring a roof made from repurposed material, a scent kit that pumps out that sweet ice-cream smell, a 3d tub & glass bay branding.
The talented teams at oOh! Studio and Blacksands partnered up to transform the streets of Auckland into a bricktastic wonderland to promote ‘LEGO® Masters NZ’ on TVNZ. The teams ‘legofied’ the space, creating bursts of colour through bricks and Panorama / Superama wraps. The shelters also feature benches that have been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free standing unit (FSU) between shelters was also transformed into a giant LEGO block.
Corona expanded on its "From the Natural World" campaign with a foliage-lined billboard designed with Wieden+Kennedy in Brighton, England, that casts the shape of a bottle over a label and reveals hidden messaging daily from 6:30 p.m. to 6:45 p.m. Relinquished all control and allowing the power of the sun to take over, shining a light on the beauty and benefits of using 100% natural ingredients was a bold move but the results are brilliant.
To bring to life the return of double cheese, Restaurant Brands (Pizza) hut wanted to bring to life that cheesy slice separation moment we can all relate to – and love! Two JCDecaux static sites on a corner location show the true streeeetch ability of cheese.
oOh! Studio and Subway® have taken sandwiches to the streets by creating huge ‘subs’ for Subway’s latest Autumn campaign - communicating the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer
A fun special build currently live for Neon - Outlander Season 6! This special build in Auckland CBD features a kilt made from a special lightweight material - when the wind captures the material it blows up to reveal that the new season is on its way; a brilliant showcase for special builds/static.
Spark delivered messages from Staff to returning Kiwi's. Some returning for the first time in 2 years now that travel restrictions are lifted in New Zealand.
McDonald's are celebrating the lifting of travel restrictions in New Zealand with welcome back messages to returning Kiwi's
Aimed to support Corona’s long-standing call to Kiwis “from where you’d rather be”, JCDecaux partnered up with Mediacom to bring kiwis the “Corona Surf Report” in real-time throughout the summer. This dynamic execution utilised real time surf/weather data to showcase surf conditions across NZ’s best surf beaches. This innovative dynamic activation showing live surf conditions, including temperature, swell and wind direction.
Often fast-food packaging litters the streets. McDonald’s Norway and NORD DDB are taking ownership of this with ads acknowledging that the Golden Arches are part of the problem and campaign to keep Norway clean.
Dulux New Zealand has partnered with JCDecaux to dynamically bring to life the Dulux Colours of New Zealand range in JCDecaux Airport. The dynamic digital platform feed customizes the Dulux creative to match flight arrivals and departure data across airport screens. Colours relevant to the traveler’s itinerary are highlighted on JCDecaux’s high impact screens eg. Welcome from Queenstown - home to the Southern Alps, one of our most popular whites, Dulux, Colours of New Zealand
oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s, Malfy Gin. This eye-catching and unique build has transformed the lightbox into an Italian-inspired balustrade plinth to display Malfy Gin bottles, showcasing the stunning Oriental Bay scenery in the background
PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West, bringing a taste of the game to Auckland CBD. To bring the launch to life, PlayStation has partnered with renowned Kiwi artist FLOX to reimagine this concept by taking over an Auckland CBD commuter hotspot. Hiding in plain sight on Commerce Street, Britomart, a popular bus shelter is now dominated by a huge piece of artwork by FLOX and inspired by the themes of Horizon Forbidden West. Real plants grow lush over two major panels within the shelter, its bench seats are wrapped in FLOX’s signature pattern, and a special way for passersby to plant a native tree is incorporated within.
Using API integration, Genesis displayed real people power, translating the energy of supporters cheering on Emirates Tram New Zealand in the 36th America’s Cup into the number of hours of free power
To own the moving process and communicate that ‘moving doesn’t have to be painful, with Mercury it can be wonderful’, Mercury partnered with JCDecaux, running across a selection of high-reaching Digital and Static Large Format sites, as well as Airport, in Auckland. Multiple creative messages ran to keep audiences entertained and engaged, while an innovative special build ran to add ‘wow’ factor to the campaign
Founded in the late ’80s by a group of food scientists, Oatly has been making waves, not only in the milk alternative scene but also in the Out of Home space with their ‘rule’ breaking creative style.With a strong Out of Home style and presence in major cities around the world, Oatly is known for poking fun at themselves, and the marketing industry as a whole.This provocative strategy appeals to their target audience of trendy, knowledgeable young people who value brands that present themselves in an unconventional way that feels authentic - over glossy, conventional marketing strategies, which feels inauthentic. Their static billboard’s on MediaWorks and JCDecaux are prime examples of how they perform advertising satire. On one of these sites, Oatly put 623 words onto a billboard. Of course, Oatly knows this isn’t the ‘best practice’ for OOH advertising, but that’s precisely why they did it. Unorthodox, yet still relevant, with a dash of humour, is what they do best.
Sky City has leveraged JCDecaux's Out of Home portfolio for their latest ‘Feel It’ campaign. The beautifully simple activation focuses on the feelings people have when they visit, with a rotation of creatives showcasing the range of experiences on offer at Sky City
oOh! Studio and Fonterra's Fresh'n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls. This delicious concept was crafted up by oOh! Studio to showcase Freshn' Fruity's key messaging that 'fresh is best' when it comes to dairy produce.
To mark the beginning of the 2023 Premiership season, POLY has teamed up with the AFL to introduce a world-first interactive fan experience on a digital out-of-home broadcast network. POLY developed a media-first concept, tapping into the competitive spirit of die-hard AFL fans, allowing audiences across the country to directly takeover OOH screens in real-time with their team’s colours. Through ‘Takeover with your team colours’, supporters were encouraged to interact with and secure maximum exposure for their favourite team and play an active role in their club’s success from the outset of the season. By generating a unique QR code each time a user scanned a creative, the application carried Broadsign panel ID and time of scan as a string through the URL to a client provided microsite. The client microsite would then pass an additional piece of data – the user selection ID (AFL team creative) through the URL string to an API endpoint which, upon validating the data string, would pass the information back to Broadsign.
For many years the taste battle between Pepsi and Coca-Cola has been raging, with both sides claiming victory. Recently on the vibrant and iconic K Road in Auckland on JCDecaux’s highly visible corner site, PepsiCo settled the NZ version of this battle when they announced the results of their blind taste test; 55% of Kiwis preferred the taste of Pepsi over Coke via a special build. A great way to tell the world (the world of Aotearoa that is) your brand’s story. Client: Frucor Suntory Agency OMD
Making a Difference, One Night at a Time! This incredible campaign by @womensrefugenz - '17,680 Nights of July' is the brainchild of @eightyonenz where they brought to life a calendar poster that stretches for meters in the heart of Wellington. Each night represents a safe haven, highlighting the vital accommodation support provided by Women’s Refuge every month. Thanks to generous New Zealanders, the campaign raised an incredible 26,219 nights, making it the most successful month of fundraising ever for Women’s Refuge.
A great example of being in the right place at the right time... this bus shelter takeover for Ben & Jerry's is accompanied by a caramel scent diffuser that tempts passers-by to visit the Ben & Jerry's store conveniently located just across the road. Creative: Signatured & Seal films Media agency: PHD
Refreshing take on 3DOOH UK: 3DOOH has been the sweetheart of Outdoor for the last year, and now Coca-Cola is jumping on board with their latest Coke Zero Sugar campaign. In a brand-retail match made in heaven, passersby are invited to scan a QR code on the screen and then collect their free Coke Zero Sugar from their nearest Tesco. Creative: WPP Open X team Media agency: EssenceMediacom UK Out of Home: Ocean Outdoor
Burger King in partnership with Pitchblack Partners, MBM and oOh! transformed street furniture into a maple forest setting with faux log seating and faux maple leaves lining the shelter ceiling for a unique and creative promotion of their new offering.
Great seeing a Billboard company showing how to create effective campaigns - minimal txt, bold colours and best of all....humour
Another amazing outdoor campaign for one of McDonald's iconic products - the McMuffin. A brilliant example of how to create effective Out of Home creative by the talented team at Leo Burnett UK and McDonald's UK&I.
We've seen some great special builds lately, but this one is extra cool. Coca-Cola South Pacific and EssenceMediacom Australia kept beach goers in Bondi and St Kilda stay cool with its latest campaign for Sprite. The eye-catching activation features a larger than life roof build, a push-button for mist, and a wall wrap.
Celebrating Burger King’s Whopper 'Your Way' campaign that demonstrated how powerful large tasty looking food shots can be. Seeing visually stimulating images of food is a great way to trigger the desire to eat which BK have played on. During March, Kiwis will be inspired by huge Whopper images, positioned in central locations to influence people during the day and on their way home from work. Showing a range of Whoppers built 'your way'. Who’s hungry?
UberEats recently won the OMA's 2023 Grand Prix Award Campaign: Get Almost Almost Anything. UberEATS created the type of brand recognition that everyone wants! This campaign exemplifies successfully utilising a strong brand identity while maintaining a dynamic and creative approach. Advertiser: Uber Eats Creative agency: Special Group Media agency: EssenceMediacom
Coca Cola have crushed their iconic logo – to motivate consumers to recycle their used Coke cans. The project will use a unique logo for each OOH execution, mimicking the different ways people crush their cans before recycling them. Developed by WPP Open X, led by Ogilvy New York
