Be seen
Here, we celebrate bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
Cadbury, in partnership with its agency VCCP London launched a new campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions. This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, aiming to make Cadbury a part of everyone’s countdown to Christmas. Whether it’s the warmth of a family Christmas, a lively “friendsmas”, or the magic of a children’s nativity play, the campaign recognises the unique ways people come together to celebrate the festive season.
Tesco's ‘Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’). The first letter of each item spelling out T.E.S.C.O. The brand equity of Tesco’s chevrons was deemed strong enough by BBH London to be recognisable to passers and allow them to make the connection with the brand. This said, they will still read the familiar ‘Every little helps’ strapline. Advertising Agency: BBH London
The Colonel has always kept his cards close to his chest, but now he’s laying them out on the table for the sake of value. For one day only (this Tuesday, 8th October, from 10am-4pm), consumers can go to any KFC in NZ and swap board game currency in exchange for one of three free KFC items with any other purchase. Creative Agency: Stanley St Media Agency: PHD Aotearoa NZ Agency: Special PR
Vogel’s, New Zealand’s iconic bread brand, has teamed up with DDB Group Aotearoa to solve the challenge of making perfect Vogel’s toast with their new Vogel’s Certified Toaster, available exclusively at The Warehouse. Due to its dense texture and high moisture content, most toasters require Vogel’s to be toasted twice, leading to more frequent burns. It’s a common problem for Vogel’s lovers. To solve this, Vogel’s partnered with The Warehouse, one of New Zealand’s largest retailers, and tested every Living & Co/Kensington toaster in-store and online. Each toaster is now certified for the perfect Vogel’s toast. The campaign, created by DDB, Vogel’s Certified Toasters, is rolling out across social, Out of Home, in-store, and radio from July 17th. Creative Agency: DDB Aotearoa Media: Market Media and MBM
As almost every digital display in the world turned to a 'Blue Screen of Death', global sports Brand Decathlon switched their digital OOH ads into a way to get more people outside. Agency: Rethink Media Agency: Cossette Media
In just 24 hours, High Performance Sport New Zealand pulled off an impressive integrated campaign. Billboards, news site takeovers, and social media are all celebrating our Olympic athletes across Aotearoa. The celebration follows an epic haul of 20 medals: 10 gold, seven silver, and three bronze. New Zealand broke records, topping our previous best of eight golds from the Los Angeles 1984 Olympics. Creative Agency: Special Wellington Media Agency: MBM
KidsCan is feeling the pinch as the cost-of-living crisis in New Zealand affects regular donors. To address the growing need, they’ve launched a new Winter Appeal campaign highlighting the increasing number of children needing their help. The campaign spans TV, Out of Home, press, digital, radio, and social media with localised content highlighting the number of children on the local waitlists, separate from the national waitlist of over 10,000 children. Creative Agency: The Monkeys Aotearoa Media Agency: OMD
Coca Cola have crushed their iconic logo – to motivate consumers to recycle their used Coke cans. The project will use a unique logo for each OOH execution, mimicking the different ways people crush their cans before recycling them. Developed by WPP Open X, led by Ogilvy New York
McDonald’s NZ, DDB Group Aotearoa and OMD New Zealand joined forces with LUMO to hack their network of digital billboards by utilising a media space that was hiding in plain sight all along – the little screen at the bottom of every digital billboard that displays the LUMO logo. Using McDonald’s sales data, the team at LUMO paired New Zealand’s big favourites with the little ones we love most to add on at the counter and streamed them throughout the network of mini screens.
Quaker Oats‘ new interactive bus shelter uses a LIVE thermal-imaging feed to playfully encourage consumers to claim their discount off their next purchase of Quaker Oats. The colder the day, the more they’ll save! | Grand Visual, PepsiCo, OMD UK, Talon, JCDecaux UK
Subway ANZ has bounced into 2024 with a fresh new brand platform ‘Eat Fresh. Feel Good.’ Agency: Spark Foundry/ Publicis
The holiday season might be over, but it's never too late to enjoy the magic! In Kazakhstan, @cocacola_kaz teamed up with @rts.decaux to bring the magic of holiday season to bus passengers in the city of Almaty. With a sprinkle of magic, RTSDecaux managed to turn the bus stops into the legendary Coca-Cola Holiday Caravan.
Using multi formats to increase campaign awareness is an effective tactic and this very cool execution in Cuba St, Wellington. is a great example of a client achieving this. Promoters of the Cold Play concert ensured audiences noticed this event by extending their DOOH with a Wall Mural creating a truly eye-catching campaign.
As Britain experienced an unexpected heatwave, the team at Leo Burnett UK and McDonald’s UK decided to meet this cultural moment in record time by showing how it only takes a single drip to remind everyone how delicious their iconic Milkshakes are. A brilliant example of a company that is now reaping the rewards of years dedicated to Brand Coding.
The idea came from the AT creative team to turn the bus shelter into a football goal. The artwork was created by artist Miriama Grace-Smith (Ngāti Hau, Ngāti Maniapoto, Ngāti Toarangatira and Ngāti Porou). The wāhine represents the World Cup players, surrounded by the energy and excitement of the event formed by her hair. The figure to her right is her kaitiaka (guardian), a taniwha. The ocean waka and waves represents the great journeys of people travelling from around the world to the tournament. The symbols on the ball are mangōpare (hammerhead sharks) representing strength and determination. The symbols on her legs are puhoro which represent speed.
To celebrate the launch of its highly anticipated Galaxy ZFlip5 and Galaxy ZFold5 smartphones, Samsung partnered with JCDecaux to deliver a seamless real-world/digital-world experience. Collaborating with digital creative agency, Tribal, and media agency, Spark Foundry, JCDecaux captivated Kiwis with this media-first, innovative omnichannel campaign that saw Samsung take over JCDecaux’s iconic ‘The Continental’ digital location in Auckland, for two-hours on July 27th during the bustling evening commute. Fans were asked via Samsung’s Tik Tok and Instagram platforms to share what they were willing to trade to win the new Galaxy ZFlip5 device, with the best answers displayed in real-time on the screen for thousands of Auckland commuters to see. To extend the reach of the Out-of-Home activation, the entire two-hour takeover was live streamed across Samsung’s Tik Tok and Instagram channels, allowing entrants to see their answer displayed publicly, across their private device.
Tourism promoter WellingtonNZ in partnership with creative shop Eightone developed this fabulously engaging activation aimed to entice American's looking for a change to consider Wellington, A Custom-built ‘Esc’ key was placed in a central Manhattan plaza, with curious passersby invited to press the huge button and be matched with personalised live job vacancies in Wellington on a huge billboard screen nearby.
API meets DOOH in the latest campaign for Paramount Pictures 'Mission: Impossible - Dead Reckoning Part One'. Partnering with flicks.co.nz and LUMO Digital Outdoor, MBM delivered an NZ first that saw billboards display real-time movie sessions nearby, adding a real-time value exchange for audiences.
This campaign ran in early 2022 but only recently caught our eye. The truth is, Heinz is ketchup. The agency, Rethink, needed to find a way to prove this. To uncover this implicit association, it conducted a social experiment, ‘Heinz Draw Ketchup,’ with participants from 18 countries anonymously asking a group of people to draw ketchup simply. The result? The quality of the drawings ranged, but they all had something in common: when they drew ketchup, they drew Heinz.
In celebration of the release of the live-action remake of The Little Mermaid, The Walt Disney Company teamed up with oOh!media’s Studio team and MediaWorks to bring Ariel’s undersea kingdom to life. In the middle of Auckland’s CBD, audiences can feel the magic with the touch of a button and unlock 30 seconds of the new rendition of the beloved song 'Part of Your World' on oOh!’s Street Furniture and see a larger-than-life Ariel travelling across the city on MediaWork’s bus network.
When ONE New Zealand recently launched their new brand they did it in style and made the most of the vast impact Out of Home delivers via a stunning takeover of Britomart station and Street Furniture Special Builds
Cointreau transformed beachside bus shelters into brand immersions that showcased the Cointreau Original Margarita creative and product. Bus shelters included branded decals/visuals, along with special seating and neon lighting fixtures. One execution included a dispenser within the panel to deliver multiple cocktail recipe cards based on user preferences which would be retrieved at the press of a button. The other execution included a showcase panel that displayed a spinning Cointreau bottle in a cocktail showcase with a Margarita drink pouring into a glass using a liquid filtration system that was hidden within the panel. This immersive and interactive campaign was designed to elevate the Cointreau brand by delivering a memorable and engaging experience for passers-by, ultimately driving brand awareness and affinity in an innovative manner.
The talented team at Uncommon Creative Studio created this campaign for client British Airways using a series of windswept passport photos to show the speed customers can check-in and move to the boarding gate when flying with them. The playful images were taken by portrait and fashion photographer Emily Stein.
Pak n Save nailing the brief yet again with these cute (& cheeky) Easter treats! We love it when brands have a little bit of fun with their Out of Home creative
Universal Pictures have created the bloodiest billboard with this special build. Six installations over three weeks have allowed Universal Picture to lean into the creepiness and horror of Dead Evil Rise to create the illusion of blood dripping down the billboard - talk about eye-catching!
Effectively demanding the attention of passerby's in Amsterdam is the latest Out of Home campaign from Giorgio Armani.
Showing the power of great brand coding is McDonald's latest Out of Home campaign. Simply displaying a piece of cheese is all that's needed for audiences to immediately associate this with the brand - a small logo helps to ensure for those in doubt who the advertiser is.
Showing Out of Home almost has no limits to it, Doritos UK launched their new partnership with Burger King in the UK this week, by literally flame-grilling a 48-sheet billboard.
Showing the power of Classic Out of Home in a time where DOOH is dominating the conversation is the latest Waitrose campaign by Grand Visual and MG OMD. Dominating Waterloo to raise awareness of Waitrose's new, lower prices this campaign uses 3D elements, breaking out of the billboard for extra impact.
McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald's restaurants—turning each sign into a modern day food truck. Here's how it worked: Passersby would scan a QR code that would awaken a digital chef inside the billboard to prepare a sandwich. Actually, said chef sent a coupon for a free burger to the person's McDonald's app, where the customer would complete the order and pick up their food at one of the two nearby McDonald's.
Kraken Rum got famous in the outdoor advertising world in 2013 with a 3D billboard in Chicago with a kraken sea creature’s giant tentacle pulling a consumer out of an apartment window. Another Out of Home campaign in Chicago turned viral with a customized shelter bench and topper with a Kraken like bursting from the ground. Atomic Props and Effects on JCDecaux North America, Inc. bus shelters.
Jack Daniels makes clever use of JCDecaux's classic corner sites to make sure it’s refreshing Old No.7 Tennessee whiskey is top-of-mind with audiences while they’re out socialising and enjoying summer.
Gucci‘s Chinese New Year customized bus shelter delivers a space worth waiting in, Chengdu Taikoo Li Station, China. Pictures courtesy of Shop Drop Daily
Its no wonder the Chemistry team won big at the Drum Awards for Out of Home. This campaign showed how to really get the most from Out of Home and used contextual messages to engage and provoke its audience.
Who said packvertising had to be boring? Task 1: design a brand & pack for simply roasted crisps' delicious, real sliced potato crisps with 50% less fat, 25% less salt & only 94 cals - they fancy. Task 2: turn that packaging into a massive billboard. simple.
What better way to announce a product that defies the norms of its category than to use a format in that same defying way? The release of Samsungs new Galaxy Z Flip4 saw them team up with Iris to bring to life a very simple yet creative idea that mirrored the new product – taking something that doesn’t traditionally fold and folding it. In this case, it was to ‘fold’ a billboard – a theatrical and impactful way to demonstrate a unique product.
To commemorate 250 years of excellence, Veuve Clicquot unveiled an international brand campaign titled "Good Day Sunshine", highlighting the House's Solaire culture, which expresses one of Madame Clicquot's convictions that each new day opens new paths to build a brighter future
Simple but effective is British Airways' latest campaign - “A British Original”. With over 500 unique billboards, highlighting the weird and wonderful reasons that people fly abroad this campaign cleverly uses situational humour to engage with its audience.
Heineken is promoting its sustainability creds with a solar panel billboard which powers the fridges in the bar below. The billboard reads “This billboard is cooling your Heineken. Cheers” and chills the beers at Brewteco – the most famous bar in the Gávea district in Rio.
Samsung’s latest promotion for the Galaxy Z Flip 4 series features an intriguing takeover of bus shelters in Belgium. Some regular benches in this shelter have been switched out with seats styled as XL replica phones which customers are encouraged to ‘flip open’.
To launch its latest innovation in the New Zealand market – Burger Pizza – Domino’s has tapped into Wavemaker’s data and tech driven capabilities to develop an innovative, targeted, high-impact campaign. The campaign started with a week long teaser with billboards popping up around Auckland, leaving Kiwis wondering what new burger invention Domino’s was adding to its menu. Their questions was finally answered, with the Domino’s Burger Joint Range revealed. Using MediaWorks's extensive Billboard channel Domino's programmatic campaign ran in Auckland with a 500m in close proximity to other QSRs filter.
PepsiCo and Pepsi Max let their can do the talking with this standout PopFizzAahh creative by Mother London. Brought to life across impactful fame building banners and the ever eye catching Deepscreen technology across LFD.
Sustainability is such a hot topic and its great seeing companies and advertisers embracing it. BlowUP Media teamed up with Heineken's sustainable cider brand Inch's and created a green wall campaign that not only looks great but helps the planet. A lot of thought and effort was made to ensure this campaign had the smallest amount of impact on the environment from applying a spray to remove pollutants from the air, turning the banner into tote bags after the campaign is finished to having plants that were returned to the nursery for reuse. The plants used to bring the banner to life, were also sustainable, with the plants themselves removing pollutants from the air on what is one of Shoreditch’s most traffic heavy roads.
To celebrate the launch of the 2022 MINI Special Editions, MonsterXP created an experience that would match passersby with their MINI match. With a large display of changing colours, they created a dynamic experience to showcase the new MINI Special Editions. To drive interaction, designated floor graphics were used and dynamic engine revving sounds were added to accompany the cars as they appeared on the screen. Utilising proprietary colour detection technology, the storefront had a truly personalized experience with custom messages displayed on the screen. “Hey you in the red shirt! You’re really pulling off a bold style. Check out this new Mini Special Edition that matches your energy”. Consumers had the option to confirm their match and then snap a selfie that they could then easily share on the social media network of their choice. This campaign really was a match for MINI!
Using the heatwave hitting the UK to ignite their creative flame the teams at Havas Media UK and Grand Visual developed a temperature-triggered digital out of home campaign for Starbucks. The campaign reminds audiences to “keep it cool, keep it classic” with creative that activates when the temperature tops 27 degrees Celsius.
Understanding how to get the best from their Out of Home campaign, Cadbury, alongside agency partner VCCP London, has put taste buds to the test with an integrated advertising campaign that purposefully ‘glitches’ to keep the new flavors under wraps – for now. The campaign deliberately obscures the Mystery Bar flavors to drive intrigue across Out of Home (OOH) and digital Out of Home (DOOH), in a series of different ways that are bespoke to the individual media formats.” ‘Cadbury Mystery Bars’ celebrates two limited-edition versions of the Dairy Milk bar, with the brand inviting chocolate-lovers the chance to win £5,000 if they solve the secret. Eagle-eyed people are being encouraged to keep their eyes peeled for crinkled bus stop ads, ‘glitchy’ digital posters and social posts that don’t seem to fully load.
Showing how to not only take advantage of context but make the context a key part of the content is this incredibly effective BK campaign by the talented team/s from: BBH/Spendid Comms. The fast food brand pulled off a drive-by stunt outside of the London Houses of Parliament yesterday. The artwork reads “Turns Out There Is Such A Thing As Too Many Whoppers” in the shape of a number 10. It follows Boris Johnson's long-rumoured resignation from office yesterday morning.
Bringing a slice of Shibuya to the streets of Auckland with an iconic Japanese vending machine full shelter takeover on Queen Street to bring attention to the ultimate ‘Worker’s Buddy’, Suntory BOSS Coffee. Paired with live sampling and eye-catching roof design, this build grabbed the attention of commuters
The Grand Prix at Cannes Lion 2022 has gone to Adidas's ‘Liquid Billboard’. The world's first swimmable billboard was created to promote the brand's new inclusive, full-cover swimwear collection. Credits: Havas Middle East, Dubai, Cultural Insight for Adidas
Prestige Flowers' unique, intriguing Out-of-Home campaign played to the medium's strengths by bringing a simple message to a vast audience. The campaign was designed to provoke curiosity and inspire action by showing only a giant QR code on the poster. The bold strategy successfully captured a new audience for Prestige Flowers, driving them online to the private screen via the direct QR code. The poster was scanned almost 8,000 times, priming new customers and bridging the divide between the real-world message and the online first brand.
Ben & Jerry's new campaign looks good enough to eat 😋🍦; the appetising bus shelter is full of tricks, featuring a roof made from repurposed material, a scent kit that pumps out that sweet ice-cream smell, a 3d tub & glass bay branding.
The talented teams at oOh! Studio and Blacksands partnered up to transform the streets of Auckland into a bricktastic wonderland to promote ‘LEGO® Masters NZ’ on TVNZ. The teams ‘legofied’ the space, creating bursts of colour through bricks and Panorama / Superama wraps. The shelters also feature benches that have been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free standing unit (FSU) between shelters was also transformed into a giant LEGO block.
Corona expanded on its "From the Natural World" campaign with a foliage-lined billboard designed with Wieden+Kennedy in Brighton, England, that casts the shape of a bottle over a label and reveals hidden messaging daily from 6:30 p.m. to 6:45 p.m. Relinquished all control and allowing the power of the sun to take over, shining a light on the beauty and benefits of using 100% natural ingredients was a bold move but the results are brilliant.
To bring to life the return of double cheese, Restaurant Brands (Pizza) hut wanted to bring to life that cheesy slice separation moment we can all relate to – and love! Two JCDecaux static sites on a corner location show the true streeeetch ability of cheese.
oOh! Studio and Subway® have taken sandwiches to the streets by creating huge ‘subs’ for Subway’s latest Autumn campaign - communicating the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer
A fun special build currently live for Neon - Outlander Season 6! This special build in Auckland CBD features a kilt made from a special lightweight material - when the wind captures the material it blows up to reveal that the new season is on its way; a brilliant showcase for special builds/static.
Spark delivered messages from Staff to returning Kiwi's. Some returning for the first time in 2 years now that travel restrictions are lifted in New Zealand.
McDonald's are celebrating the lifting of travel restrictions in New Zealand with welcome back messages to returning Kiwi's
Aimed to support Corona’s long-standing call to Kiwis “from where you’d rather be”, JCDecaux partnered up with Mediacom to bring kiwis the “Corona Surf Report” in real-time throughout the summer. This dynamic execution utilised real time surf/weather data to showcase surf conditions across NZ’s best surf beaches. This innovative dynamic activation showing live surf conditions, including temperature, swell and wind direction.
Often fast-food packaging litters the streets. McDonald’s Norway and NORD DDB are taking ownership of this with ads acknowledging that the Golden Arches are part of the problem and campaign to keep Norway clean.
Dulux New Zealand has partnered with JCDecaux to dynamically bring to life the Dulux Colours of New Zealand range in JCDecaux Airport. The dynamic digital platform feed customizes the Dulux creative to match flight arrivals and departure data across airport screens. Colours relevant to the traveler’s itinerary are highlighted on JCDecaux’s high impact screens eg. Welcome from Queenstown - home to the Southern Alps, one of our most popular whites, Dulux, Colours of New Zealand
oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s, Malfy Gin. This eye-catching and unique build has transformed the lightbox into an Italian-inspired balustrade plinth to display Malfy Gin bottles, showcasing the stunning Oriental Bay scenery in the background
PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West, bringing a taste of the game to Auckland CBD. To bring the launch to life, PlayStation has partnered with renowned Kiwi artist FLOX to reimagine this concept by taking over an Auckland CBD commuter hotspot. Hiding in plain sight on Commerce Street, Britomart, a popular bus shelter is now dominated by a huge piece of artwork by FLOX and inspired by the themes of Horizon Forbidden West. Real plants grow lush over two major panels within the shelter, its bench seats are wrapped in FLOX’s signature pattern, and a special way for passersby to plant a native tree is incorporated within.
Using API integration, Genesis displayed real people power, translating the energy of supporters cheering on Emirates Tram New Zealand in the 36th America’s Cup into the number of hours of free power
To own the moving process and communicate that ‘moving doesn’t have to be painful, with Mercury it can be wonderful’, Mercury partnered with JCDecaux, running across a selection of high-reaching Digital and Static Large Format sites, as well as Airport, in Auckland. Multiple creative messages ran to keep audiences entertained and engaged, while an innovative special build ran to add ‘wow’ factor to the campaign
Founded in the late ’80s by a group of food scientists, Oatly has been making waves, not only in the milk alternative scene but also in the Out of Home space with their ‘rule’ breaking creative style.With a strong Out of Home style and presence in major cities around the world, Oatly is known for poking fun at themselves, and the marketing industry as a whole.This provocative strategy appeals to their target audience of trendy, knowledgeable young people who value brands that present themselves in an unconventional way that feels authentic - over glossy, conventional marketing strategies, which feels inauthentic. Their static billboard’s on MediaWorks and JCDecaux are prime examples of how they perform advertising satire. On one of these sites, Oatly put 623 words onto a billboard. Of course, Oatly knows this isn’t the ‘best practice’ for OOH advertising, but that’s precisely why they did it. Unorthodox, yet still relevant, with a dash of humour, is what they do best.
Sky City has leveraged JCDecaux's Out of Home portfolio for their latest ‘Feel It’ campaign. The beautifully simple activation focuses on the feelings people have when they visit, with a rotation of creatives showcasing the range of experiences on offer at Sky City
oOh! Studio and Fonterra's Fresh'n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls. This delicious concept was crafted up by oOh! Studio to showcase Freshn' Fruity's key messaging that 'fresh is best' when it comes to dairy produce.
To mark the beginning of the 2023 Premiership season, POLY has teamed up with the AFL to introduce a world-first interactive fan experience on a digital out-of-home broadcast network. POLY developed a media-first concept, tapping into the competitive spirit of die-hard AFL fans, allowing audiences across the country to directly takeover OOH screens in real-time with their team’s colours. Through ‘Takeover with your team colours’, supporters were encouraged to interact with and secure maximum exposure for their favourite team and play an active role in their club’s success from the outset of the season. By generating a unique QR code each time a user scanned a creative, the application carried Broadsign panel ID and time of scan as a string through the URL to a client provided microsite. The client microsite would then pass an additional piece of data – the user selection ID (AFL team creative) through the URL string to an API endpoint which, upon validating the data string, would pass the information back to Broadsign.
For many years the taste battle between Pepsi and Coca-Cola has been raging, with both sides claiming victory. Recently on the vibrant and iconic K Road in Auckland on JCDecaux’s highly visible corner site, PepsiCo settled the NZ version of this battle when they announced the results of their blind taste test; 55% of Kiwis preferred the taste of Pepsi over Coke via a special build. A great way to tell the world (the world of Aotearoa that is) your brand’s story. Client: Frucor Suntory Agency OMD
Making a Difference, One Night at a Time! This incredible campaign by @womensrefugenz - '17,680 Nights of July' is the brainchild of @eightyonenz where they brought to life a calendar poster that stretches for meters in the heart of Wellington. Each night represents a safe haven, highlighting the vital accommodation support provided by Women’s Refuge every month. Thanks to generous New Zealanders, the campaign raised an incredible 26,219 nights, making it the most successful month of fundraising ever for Women’s Refuge.
A great example of being in the right place at the right time... this bus shelter takeover for Ben & Jerry's is accompanied by a caramel scent diffuser that tempts passers-by to visit the Ben & Jerry's store conveniently located just across the road. Creative: Signatured & Seal films Media agency: PHD
Refreshing take on 3DOOH UK: 3DOOH has been the sweetheart of Outdoor for the last year, and now Coca-Cola is jumping on board with their latest Coke Zero Sugar campaign. In a brand-retail match made in heaven, passersby are invited to scan a QR code on the screen and then collect their free Coke Zero Sugar from their nearest Tesco. Creative: WPP Open X team Media agency: EssenceMediacom UK Out of Home: Ocean Outdoor
Burger King in partnership with Pitchblack Partners, MBM and oOh! transformed street furniture into a maple forest setting with faux log seating and faux maple leaves lining the shelter ceiling for a unique and creative promotion of their new offering.
Another amazing outdoor campaign for one of McDonald's iconic products - the McMuffin. A brilliant example of how to create effective Out of Home creative by the talented team at Leo Burnett UK and McDonald's UK&I.
We've seen some great special builds lately, but this one is extra cool. Coca-Cola South Pacific and EssenceMediacom Australia kept beach goers in Bondi and St Kilda stay cool with its latest campaign for Sprite. The eye-catching activation features a larger than life roof build, a push-button for mist, and a wall wrap.
Celebrating Burger King’s Whopper 'Your Way' campaign that demonstrated how powerful large tasty looking food shots can be. Seeing visually stimulating images of food is a great way to trigger the desire to eat which BK have played on. During March, Kiwis will be inspired by huge Whopper images, positioned in central locations to influence people during the day and on their way home from work. Showing a range of Whoppers built 'your way'. Who’s hungry?
As golf fans descended on Adelaide for the LIV Golf Tournament Hahn purchased a string of Out of Home spots between the airport and the Grange Golf Club making Hahn unmissable to golf fans traveling to the event. The suite included this special build which featured a rolling, contoured design, 2 lengths of grass and a three-dimensional hole, flag and bottle. Client: Lion Agency: Thinkerbell
Mercury, one of New Zealand’s biggest energy companies, now does broadband. To let people know they offer internet, they had to let them know they KNOW internet. So they turned the biggest billboard in the heart of Auckland into the world’s biggest modem. Then, let everyone give their internet a go. And like any internet modem, they put the password on the back. Who would’ve thought putting an ad on the wrong side of a billboard would capture the attention of a nation and generate over three hundred logins (and potential new customers) in the first three days? Agency: FCB New Zealand
To reinforce its position as Australia’s best mobile network, Telstra has launched a visually distinctive out of home campaign called ‘Four Bars’ via Bear Meets Eagle On Fire, +61 and OMD. The campaign is built around the graphic of four network bars.
JCDecaux are continuing to amplify the excitement of the hashtag#OlympicsParis2024 by showing live updates of our hashtag#NewZealandTeam medal tally. This dynamic feed is direct from Paris to our digital network across New Zealand to keep the country up to date with the latest news as it happens.
As our hashtag#NewZealandTeam Olympians return home from hashtag#OlympicsParis2024 they are receiving a warm welcome on hashtag#JCDecauxAirport digital billboards. JCDecaux utilised their programmatic technology to play a ‘welcome home’ message on their international arrival screens for them as they touch down on NZ soil to celebrate their remarkable achievements and the pride they’ve brought our nation.
With the hashtag#OlympicsParis2024 now underway JCDecaux are continuing to support our nations talented athletes and showcasing some of our winning strategies by creating a dynamic live social media posts straight from Paris and onto their billboards.
Hot & Spicy’s highly-anticipated return to KFC's in New Zealand was easily this year’s hottest comeback. And to make sure everyone knew exactly how hot it was, we borrowed a digital placement normally reserved for live weather temperature, and instead showed the actual temperature of freshly-cooked Hot & Spicy chicken, as if it were heating up the billboard. Agency: Stanley St
Through a collaboration with OMD Australia, JCDecaux Australia added spangles, handy dispensers and free NIVEA creme to their bus shelters! Transforming your daily bus waiting into a skincare oasis.
Anchor's new campaign to show real milk is real good. Cow’s milk is the G.O.A.T., A real superfood. Too many New Zealanders are only drinking milk in tea or using it on cereal. This campaign reminds people of how awesome milk is and brings back the idea of drinking milk by glass. Creative Agency: TBWA Media Agency: EssenceMediacom
An excellent, innovative, creative placement, Symonds St takeover speaks to the same-day delivery from Woolworths. Creative Agency: M&C Saatchi Media Agency: Dentsu
Puhoi Valley and DDB Aotearoa are giving cheese-lovers a reason to smile with their new Crafted to be nicer campaign, launched Sunday, 20 October. Tasked with showcasing the craftsmanship behind each Puhoi Valley Specialty Cheese, DDB maintained the brand’s signature cheeky style throughout. The campaign highlights playful conversations between Puhoi Valley cheeses and their cheeseboard companions, proving that these cheeses aren’t just crafted—they’re nicer in every way.
As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats), wanted to create something true-to-brand to show off the range of their offering. To do so, they created Beatboards - an OOH campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app. To further delivery joy, the QR codes attached didn’t scan through to the app, but to the full track referenced in the headline. Agency: Thinkerbell Sydney
Babybel developed an eye-catching campaign in London and Manchester that brought its iconic wax peel to life in an unexpected way. Conceptualised by the team at BETC, this Out of Home campaign features a billboard with a peel-able top layer, mimicking the super satisfying experience of unwrapping the beloved Babybel snacks.
Nike expertly combined creativity, attitude, context, and humour to connect with NYC Marathon runners over the course of the event. A great example of using Out of Home effectively
Mercury NZ and FCB Aotearoa kicked off a fresh brand campaign titled Bring the Buzz, with the goal to get people excited about the things that Mercury offers because when you bring these things together, exciting things happen. People go all-in on enjoying the things they love. They make music. They cook up a storm. They connect with whānau. They do more of the stuff that gives them a buzz.
A very clever way to tie in the impact of a natural disaster with a solution/offer to help. Following Hurricane Milton, the Crisis Center of Tampa Bay used “broken” billboards to capture attention and emphasise their message.
