We always endeavour to self-regulate, ensuring community and government expectations are met.
OOHMAA and its members achieve this through our Code of Practice which outlines that members will only display advertising that adheres to OOHMAA’s Placement Policy and the following ASA Codes:
Advertising Standards Code
Alcohol
Children and Young People
Finance
Therapeutic and Health
Gambling
Key Takeaways from Our Member Webinar
Our first OOHMAA Members Webinar featured Hilary Souter (ASA) and Lindsay Mouat (ANZA). The session explored the latest regulatory developments and the issues shaping the future of Out of Home advertising in New Zealand.
One message stood out above all others: public trust is advertising's greatest licence to operate. As OOH continues to grow, the industry's commitment to responsible advertising, strong evidence and best practice will be essential.
Key takeaways included:
OOH complaints: Recent complaints continue to focus on content, placement and the readability of mandatory information. Testing creative in the format it will actually appear remains critical, particularly for digital OOH.
Election advertising: With the General Election approaching, advertisers were reminded of their obligations around promoter statements, substantiation and identifying advocacy advertising.
New gambling legislation: The Online Casino Gambling Act introduces strict rules around content, placement and audience targeting, with licensed advertising expected to enter the market from 2026.
AI, transparency and trust: AI is emerging as one of the biggest regulatory issues for advertising, with increasing expectations around transparency and responsible use.
Building OOH's evidence base: Robust audience data and responsible advertising practices will play an increasingly important role in demonstrating the value of OOH and maintaining public trust.