United group, led by a great team.

Who we are.

Paul Maher

Independent Chair

The Out of Home sector has experienced remarkable growth in recent years, propelled by ongoing advancement in technology and innovation within the channel and an industry committed to delivering a world-class portfolio, standardisation, education, and deeper audience insights and data. The medium offers compelling opportunities for growth, and I'm excited to be able to share my decades of industry experience and governance expertise with the OOHMAA Board and Kath (CEO) to unlock the sector's full potential.

Kath Mitchell

CEO

Kath brings a wealth of experience and leadership to the role of CEO. Most recently as General Manager of the Independent Media Agencies New Zealand, and prior to that, over a decade at TVNZ leading trade marketing and playing a pivotal role in the establishment of ThinkTV in the local market.

Her career also spans senior leadership roles at Yellow, American Express, Air New Zealand, and SkyCity, where she consistently delivered commercial and strategic growth.

A passionate advocate for the media industry, Kath is energised by the future of Out of Home: “It’s the fastest-growing media channel in New Zealand — in revenue, audiences, and national reach. The creative and commercial potential is immense. I’m excited to lead this next chapter and work with Paul and the team to build on the strong momentum already underway.”

Kat Chapman

Head of Product and Insights

Kat leads the ongoing development of knOOH in market, working with members, agencies and advertisers to deliver a world class measurement platform. Bringing extensive experience across marketing, media, digital and commercial strategy, Kat is passionate about turning data into actionable insights that drive better business outcomes.

Kat says: "I have spent my career working across marketing, media and digital, partnering with businesses to connect strategy, commercial insights, data and outcomes. I'm excited to be joining OOHMAA and knOOH and looking forward to getting my feet under the desk, working alongside Kath and the team, and helping shape what comes next."

Gabrielle de Jong

Marketing Manager, OOHMAA & knOOH

With more than 15 years' experience across NZ's media industry, Gabrielle brings expertise in marketing, brand management, trade marketing and events. Having built her career at Stuff and TVNZ, she has a strong track record of creating campaigns, experiences and communications that connect media owners, agencies and advertisers.

Gabrielle leads OOHMAA's marketing, communications and events programme, helping to champion Out of Home as an essential part of the media mix. She works closely with members, agencies and industry partners to grow awareness of the channel, showcase its effectiveness and support initiatives that strengthen the industry's future.

Gabrielle says, "I'm passionate about bringing the Out of Home story to life through both substance and sparkle. It's exciting to be part of a channel that continues to grow and evolve. Out of Home is relevant, impactful, drives action and, best of all, it can't be turned off."

The board of directors

The board of directors governs OOHMAA. They are committed and passionate about raising the profile of Out of Home advertising in the New Zealand market.