United group, led by a great team.

Who we are.

Kath Mitchell

CEO

Kath brings a wealth of experience and leadership to the role of CEO. Most recently as General Manager of the Independent Media Agencies New Zealand, and prior to that, over a decade at TVNZ leading trade marketing and playing a pivotal role in the establishment of ThinkTV in the local market.

Her career also spans senior leadership roles at Yellow, American Express, Air New Zealand, and SkyCity, where she consistently delivered commercial and strategic growth.

A passionate advocate for the media industry, Kath is energised by the future of Out of Home: “It’s the fastest-growing media channel in New Zealand — in revenue, audiences, and national reach. The creative and commercial potential is immense. I’m excited to lead this next chapter and work with Paul and the team to build on the strong momentum already underway.”

Paul Maher

Independent Chair

The Out of Home sector has experienced remarkable growth in recent years, propelled by ongoing advancement in technology and innovation within the channel and an industry committed to delivering a world-class portfolio, standardisation, education, and deeper audience insights and data. The medium offers compelling opportunities for growth, and I'm excited to be able to share my decades of industry experience and governance expertise with the OOHMAA Board and Kath (CEO) to unlock the sector's full potential.