Accelerating growth in the Digital Economy

Future-Proofed themes for 2022 and beyond

I have been watching and reading the various speakers at WOO's Toronto Conference with great interest from the comfort of OOHMAA's office in Aotearoa, and a presentation that particularly caught my eye is one from Jeff Greenspoon, CEO of Dentsu Canada, on Accelerating Growth in the Digital Economy.

The presentation was full of great insights, predictions, and facts, but in particular, I was drawn to the segment where he spoke about how in the last ten years, there's been a fundamental shift from a Brand-Led World where there was a captive audience, exposure was forced, and a Marketers agenda to a Consumer-Led World with an opt-in culture, a consumer's agenda and an experience focus all of which play into Out of Home's strengths.