Airports are back baby!
What better way for JCDecaux to celebrate the lifting of travel restrictions and MIQ requirements than through partnering with advertisers on a series of contextually targeted campaigns showcasing Airport DOOH at its best.
Kiwi's are starting to return on mass, and very soon, the borders will be opening for international travel; this means advertisers are re-engaging with JCDecaux Airport, with a focus on international. Many returnees are coming home to set up lives in New Zealand – a captive audience for service or lifestyle brands.
Several brands, including AMI, Contact Energy, Dulux, Spark, McDonald's, Tourism, are all flexing their creative muscles, adding an extra layer of engagement and relevance to their campaigns. Campaigns can be run programmatically or be linked to specific arrival destinations, ensuring the right time, right place, right message combination. The Spark campaign features personalized messages from staff all over New Zealand, welcoming kiwis home with updating digital content.
If you want your brand in front of a receptive and primed consumer, please reach out to Matt Kumm regarding airport opportunities.