Dynamic Digital Indeed
Over the last few weeks, we are thrilled to see there have been some standout examples of using digital out of home effectively.
We know that engagement levels are significantly increased when effectively using the digital capabilities of out of home, and we’re sure these clients benefited from their clever creative.
Cabots – used a weather triggered widget to show audiences the forecast 3 days out, encouraging them to get out and oil their deck over the hot summer months/weekend.
Corona – A dynamic widget that pulled 3 types of dynamic information into the creative via API feed
Weather
Swell
Wind
Auckland Water – this one utilised a back end data source from the client with daily updated numbers of water levels. The numbers then triggered where the arrow sat on the dial. Ultimately encouraging audiences to be mindful of their water usage.
