JCDecaux supports Air New Zealand little heroes flight
Air New Zealand/ Koru Care Charitable Trust NZ partnered with JCDecaux to drive awareness and engagement of their Air New Zealand little heroes flight.
This innovative and heartwarming campaign challenged audiences to follow the flight journey and guess what shape the Boeing 787-9 would fly on the map. Prior, during and post the 2.5 hr flight, over 60 different creative Out of Home messages were served.
JCDecaux’s Christchurch Airport Plaza Pack, a network of eleven sites delivering eye-level exposure around the car parks and outdoor plaza, was utilised for this campaign to engage travellers and their family and friends as they arrived at and departed Christchurch Airport.