Out of Home supporting Aotearoa
During Auckland’s longest Alert Level 4 to date, OOHMAA members have been demonstrating their support for our communities.
oOh! showed their support for Mental Health Awareness Week on their Street and Retail assets across the country with help from their community partners.
Their long term partners at Urban Art Foundation teamed up with the Mental Health Foundation of New Zealand with ‘Take Time to Kōrero’, to emphasise how important it is to take time to talk with friends and Whanau.
oOh! also partnered with Voices of Hope to amplify their uplifting reminders to help us stay positive during what we know is a strenuous time for us all.
During Level 4 and Level 3, JCDecaux has been using its Digital Large Format touchpoints to encourage kiwis and Aucklanders to keep up positive lockdown habits. The creative hopes to offer a smile to essential workers or people accessing essential services during Level 3 and will develop as the cities restrictions evolve.
MediaWorks is partnering with Time in the Line to ensure people have the most up to date information when heading to the supermarket or to get a COVID-19 test. Providing real-time information so people can check out how long the wait is for either of these services helps reduce the frustration being felt by many as a result of these queues.
The message from Out of Home - Kia Kaha, Aotearoa!