Out of Home Never Looked So Good! - December
Our monthly celebration of bold creatives and clients from here and around the world.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
NZ - A fun special build currently live for Neon - Outlander Season 6!
This special build in Auckland CBD features a kilt made from special lightweight material - when the wind captures the material it blows up to reveal that the new season is on its way; a brilliant showcase for special builds/static.
NZ - Dulux New Zealand partnered with JCDecaux to dynamically bring to life the Dulux Colours of New Zealand range in JCDecaux Airport.
The dynamic digital platform feed customizes the Dulux creative to match flight arrivals and departure data across airport screens delivering high footfall, high dwell times to maximise engagement with the Dulux brand among a large volume of passengers, as they are attentively looking for their flight information. Colours relevant to the traveller’s itinerary are highlighted on JCDecaux’s high impact screens.
The creative displays a welcome note to arriving passengers, followed by related colours on a second rotation.
International - KLM got crafty in promoting its free cancellation policy
Travel continued to be a bit of a weird thing in 2021. Among the many reasons for this was the fear that a trip would be booked and then one of the travellers might fall ill, or else the shifting landscape of the pandemic would necessitate cancelling the trip.
Wanting to reassure potential travellers, KLM Royal Dutch Airlines released an OOH campaign that could identify the sound of coughing and sneezing nearby. Upon detecting a matching noise, the ad nearby would switch from advertising a sunny destination to offering a sympathetic message to the ill party and reminding them that KLM offers free cancellation.
This campaign is a great blend of creativity, technical smarts, and a message that resonates well in the continued uncertainty we’re all facing.
UK - Marmite Dynamite Chilli stopped us in our tracks; this one made us do a double-take (as any great OOH ad should). The UK-based ad featured a simple billboard promoting its famous Marmite chilli spread – but with a twist.
Right in front of the ad was a flying lid set to look like it had exploded and punctured the windshield of a parked car. This was set alongside the slogan “Love it. Hate it. Be careful with it.”
This is a unique and high-impact way of promoting the explosiveness of its chilli spread. Despite its simple creatives, it can definitely be said that it packed a punch.
