Out of Home Never Looked So Good! - February

Our monthly celebration of bold creatives and clients from here and around the world.

We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns

We would love to see your genius at work; send us your campaign.

NZ - PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West, bringing a taste of the game to Auckland CBD.

To bring the launch to life, PlayStation has partnered with renowned Kiwi artist FLOX to reimagine this concept by taking over an Auckland CBD commuter hotspot.

Hiding in plain sight on Commerce Street, Britomart, a popular bus shelter is now dominated by a huge piece of artwork by FLOX and inspired by the themes of Horizon Forbidden West. Real plants grow lush over two major panels within the shelter, its bench seats are wrapped in FLOX’s signature pattern, and a special way for passersby to plant a native tree is incorporated within.

To encourage the regeneration of Aotearoa’s native forests, PlayStation is supporting Forest & Bird New Zealand by pledging to plant a tree (up to a maximum of 1000) for every picture of Horizon Forbidden West outdoor advertising spotted anywhere in New Zealand, including the Britomart bus shelter.

Leading the creation of the bus shelter, FLOX shares that she was inspired by the games’ focus on diverse environmental ecosystems.

‘’I want visitors to feel like they’ve entered the world of Horizon. To bring this to life, I’ve designed a jungle-themed space that incorporates the lush greenery of real-life plants with the post-apocalyptic feel of the Forbidden West,” FLOX says.

PlayStation has already committed to planting 500 trees and the hope is an additional 500 more could be planted by Kiwis inspired to enhance Aotearoa’s natural environment.

The commitment forms part of a wider pledge by PlayStation to support Play4Forest, an UN Environment Programme initiative, part of the Playing for the Planet Alliance

Across the world, PlayStation is asking gamers to play their part to help protect forests by signing the pledge.

To have a tree planted, fans can simply take a picture of any piece of Horizon outdoor advertising in New Zealand and share on Instagram as a post or story tagging @PlayStationNZ.

NZ - Easy Crypto is a kiwi bitcoin trading platform. A heavy digital advertiser, the brand is embracing JCDecaux Large Format to build brand fame, trust and credibility. This bold campaign in Auckland, Wellington and Christchurch uses strong brand codes and humorous, contextually relevant, location-based messaging to increase audience awareness and engagement.

The creative is based on the key message of ease – building brand recognition and communicating a key benefit of the platform.

NZ - Sustainability is a huge focus in today’s world for consumers and advertisers alike. The Warehouse are advocates of sustainability and believe it shouldn’t have to come at a cost.

Their most recent campaign, ‘Sustainable and Affordable; is focused on showcasing the need for all consumers to be able to have sustainable product choices at achievable prices.

It ran across MediaWorks outdoor platform uitlising the EV bus fleet to align and reflect the campaign values.

NZ - Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington. Three of the locations featured fresh, live strawberry patch walls designed to surprise and delight consumers.

This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce. 

UK - People across the UK might have been surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie.

This unique OOH special build forms the latest UK activation from OREO as part of the brand's collaboration with Warner Bros. for the upcoming movie, THE BATMAN and shows just how engaging great creative on static billboards is.

AUSTRALIA - The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run.

From popcorn exploding vacuums, rogue smoking Stairmasters to deteriorating billboards, the campaign comically showcases the repercussions of going for the cheapest option.