Out of Home Never Looked So Good! - March

Our monthly celebration of bold creatives and clients from here and around the world.

We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns

We would love to see your genius at work; send us your campaign.

UK - Specsavers’ iconic “Should’ve Gone to Specsavers” campaign is back – with even more hilarious examples for making sure your optical health is taken care of.

The Out of Home campaign consists of three special build ‘fails,’ bringing to life the famous, ‘Should’ve gone to Specsavers’ campaign on Out of Home.

NZ - Easy Crypto is a kiwi bitcoin trading platform. A heavy digital advertiser, the brand is embracing JCDecaux Large Format to build brand fame, trust and credibility. This bold campaign in Auckland, Wellington and Christchurch uses strong brand codes and humorous, contextually relevant, location-based messaging to increase audience awareness and engagement.

The creative is based on the key message of ease – building brand recognition and communicating a key benefit of the platform.

NZ - Sustainability is a huge focus in today’s world for consumers and advertisers alike. The Warehouse are advocates of sustainability and believe it shouldn’t have to come at a cost.

Their most recent campaign, ‘Sustainable and Affordable; is focused on showcasing the need for all consumers to be able to have sustainable product choices at achievable prices.

It ran across MediaWorks outdoor platform uitlising the EV bus fleet to align and reflect the campaign values.

NZ - Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington. Three of the locations featured fresh, live strawberry patch walls designed to surprise and delight consumers.

This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce. 

UK - People across the UK might have been surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie.

This unique OOH special build forms the latest UK activation from OREO as part of the brand's collaboration with Warner Bros. for the upcoming movie, THE BATMAN and shows just how engaging great creative on static billboards is.

AUSTRALIA - The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run.

From popcorn exploding vacuums, rogue smoking Stairmasters to deteriorating billboards, the campaign comically showcases the repercussions of going for the cheapest option.