Out of Home Never Looked So Good - April
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
Sky Broadband
UK - Sky Broadband’s new campaign starts with a feeling - the exhilaration and thrill of speed - and takes it in all sorts of unexpected directions. The launch of Gigafast, its fastest-ever broadband, sees it team up with the iconic yellow Minions and recreate that feeling with interactive bus stops, surprise slides and stunt billboards.
The blustery interactive bus stop blasts commuters with whirls of air and give the illusion that it’s been hit with a burst of speed. The team also installed a branded slide allowing shoppers to skip the stairs and whizz down at Gigafast speeds. And at the bottom of the steps, there’s a branded trail to the Sky retail outlet.
The campaign was brought to life with the help of creative agency Engine and media agency Mediacom UK.
Ecologi
UK - Ecologi has debuted a carbon-draining billboard on Kingsland Street, Shoreditch, as a part of its new Earth Day (22 April) marketing campaign, titled “The ability of potential”.
A marketing campaign deliberate by media company Electrical Glue and designed by artistic company Enviral, the billboard measures 161m² and can suck 4 tonnes of CO2 from the air.
It reads: “A local weather advert that sucks as a lot as this one? Doable.”
In line with Ecologi, the billboard will depart a internet emissions elimination of two.1 tonnes, after accounting for manufacturing emissions and after six weeks, PVC waste from the billboard might be burnt at excessive temperatures to generate superheated steam to drive a turbine and produce electrical energy.
Steel from the combustion course of might be recycled and ash might be utilized in street constructing and development.
Subway®
NZ - Utilising some of oOh!’s largest ad formats in Auckland, Wellington and Christchurch, the team wanted to communicate the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer.
Subway® took over sites in three main metropolitans, including a takeover of the longest bus shelter in New Zealand, located in Papanui, Christchurch. They are also the first advertiser to wrap the full structure, with approximately 85 square metres of creative ad space dedicated to this campaign.
Out of Home: oOh!media
Subway®
NZ - Continuing on their quest for Footlong fame via Out of Home locations that were BIG, bold and iconic, Britomart was taken over by Subway® running their creative on Floor/Pavement Decals, Escalator Wraps, In-Step Wraps and Track Billboards.
Out of Home: MediaWorks
Pizza Hut
NZ - To bring to life the return of double cheese, Restaurant Brands (Pizza Hut) wanted to bring to life that cheesy slice separation moment we can all relate to – and love! Two JCDecaux static sites on a corner location show the true streeeetch ability of cheese.
Out of Home: JCDecaux
McDonald’s
NZ - To help welcome NZers home, McDonald’s was front and centre at Auckland + Christchurch Airport with this feel-good creative which went live when borders officially opened to Australia. The airport was an emotional location for meetings of new babies or new partners etc. McDonald’s wanted to achieve empathy and relevance, being a part of this.
Out of Home: JCDecaux
AFL Australia
Australia: AFL's 'Festival of Footy' campaign included a 3D billboard that featured footies flying from the screen and a live countdown to start the season. Located in Melbourne Square, QMS’s new 3DOOH screen technology helps advertisers push the boundaries of what is possible, providing passersby with a dynamic and immersive experience.
Out of Home: QMS
