Out of Home Never Looked So Good - September
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
Amazon Prime - The Rings of Power
Aotearoa: Set thousands of years before the events of J.R.R. Tolkien’s The Lord of the Rings, the launch of this epic drama naturally had to be as epic as the series. Taking over Auckland’s Britomart and creating special builds delivered the drama and attention required by such an outstanding series.
Out of Home: MediaWorks Britomart and Billboards
Pae Atea
Aotearoa: JCDecaux and Maori creative design firm, Haumi, have teamed up to launch Pae Atea, a new project to showcase Aotearoa’s indigenous art, culture and heritage to a mass audience via billboards throughout the country.
With Ngati Whatua this campaign ran across Auckland and told the story of Chief Apihai Te Kawau’s allocation of land to the crowns ahead of the 182nd anniversary of Auckland’s foundation as a city.
Out of Home: JCDecaux Billboards
Te Wiki o te Reo Māori 2022
Aotearoa: To celebrate Te Wiki o te Reo Māori 2022, oOh! took to the street with some translations of Māori phrases for Kiwis to use in their everyday lives – to encourage Kiwis to use them.
Out of Home: oOh! Street Furniture
Colour Theory
China: A day before the Mid-Autumn Festival, JCDecaux and OUTPUT presented Colour Theory, a computer-generated artwork by Jesse Woolston, inspired by ‘The Starry Night’ by Van Gogh, in Shanghai Pudong International Airport and Hongqiao International Airport.
Based on Van Gogh’s works and inspired by physics, digital artist Jesse Woolston accentuates the swirling starry sky and transforms it into colourful particle flow, physically simulating Van Gogh’s imaginary world by reconstructing the painting in a 3D appearance.
Out of Home: All Airport formats
Heineken
Brazil: Heineken is promoting its sustainability creds with a a solar panel billboard which powers the fridges in the bar below it. The billboard reads ‘This billboard is cooling your Heineken. Cheers’ and chills the beers at Brewteco – the most famous bar in the Gavea district in Rio
Out of Home: Billboards
Sumsung - Galaxy Z Flip 4
Belgium: Samsung’s latest promotion for the Galaxy Z Flip 4 series features an intriguing takeover of Street Furniture in Belgium. Some regular benches in this shelter have been switched out with seats styled as XL replica phones which customers are encouraged to ‘flip open’.
Out of Home: Street Furniture
