Out of Home Never Looked So Good - October
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
Veuve Clicquot
Aotearoa: Veuve Clicquot, the iconic champagne House, has long been a symbol of profound optimism, boldness, and steadfast resilience. To commemorate 250 years of excellence, Veuve Clicquot unveiled an international brand campaign titled "Good Day Sunshine", highlighting the House's Solaire culture, which expresses one of Madame Clicquot's convictions that each new day opens new paths to build a brighter future.
The campaign was rolled out across Out of Home, Print & Digital over the summer months in Europe and has followed the sun to Aotearoa.
Out of Home: Billboards
Skinny
Aotearoa: To avoid expensive celebrity voice talent and pricey recording studios, Kiwi telco Skinny has launched ‘Phone It In’, a low-cost campaign developed by Colenso BBDO, that lets Kiwis record Skinny radio ads on their mobile phone, for free.
Hundreds of Skinny radio scripts were published around the country. From standard placements like billboards and regional newspapers to takeaway coffee cups, bar coasters, movie screens, 3 a.m. TV ad slots, social, and a street poster blitz.
Each script comes with an 0800 number that takes callers to the automated ‘Skinny Radio Ad Recording Service’ (which is essentially an answering machine). From there, the recordings are given the trademark Skinny mnemonic and dispatched as radio ads.
Each script is written to be contextually relevant to its location, leading to bespoke placements around the country.
Out of Home: Billboards
Kathmandu
Aotearoa: Kathmandu launched its 'Summer Never Sleeps' campaign, in partnership with Special New Zealand.
Summer Never Sleeps highlights summer as a time for spontaneity, inspiring people to venture somewhere new, dive into the unexpected and maximise every opportunity to live their best summer yet, not only during the day but at night too.
Out of Home: Billboards
Activision - Call of Duty
UK: Activision has ramped up its Call of Duty marketing efforts with a 3D billboard ad in London to excite gamers. The latest advertisement has dropped before the Call of Duty: Modern Warfare II full game launch on October 28.
Running on London’s famous Piccadilly Lights, the short spot begins with Soap MacTavish dramatically busting through a glass panel and cutting the power, before the screen eerily transitions to an outdoor view where Ghost pops up from the grass.
Green strobe lights then beam toward viewers as the infamous Call of Duty logo pops up on the screen.
Out of Home: 3D Billboards
British Airways
UK: Creative agency Uncommon has developed a month-long campaign that encompasses 500 unique print, digital and outdoor executions, plus over 32 different short films. ‘A British Original’ explores the multitude of reasons people travel – whether to reconnect with loved ones, take some time out or immerse themselves in a different culture. It features a series of one-off billboards that centre around a question travellers are often met with: what is the purpose of your visit?
Instead of a bog-standard answer, the stripped-back posters highlight witty, heartfelt and relatable reasons.
Out of Home: Billboards
