Out of Home Never Looked So Good - January

Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.

We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns

We would love to see your genius at work; send us your campaign.

Havana

Aotearoa: With the creative assistance of MediaWork’s in-house studio, Passionfruit, Havana coffee has hit the streets with this eye-catching campaign promoting their premium cold brew coffee. Being true to their brand, this campaign is set in a bright, bold style that unapologetically demands your attention.

 Out of Home Format: MediaWorks - Bus Backs and Showstopper wrap, Digital billboards and Urban Network animation

Jack Daniels

Aotearoa: Jack Daniels makes clever use of JCDecaux’s static corner sites on Karangahape and Ponsonby Roads to make sure it’s refreshing Old No.7 Tennessee whiskey is top-of-mind with audiences while they’re out socialising and enjoying summer. Creative by The Business Marketing Group Ltd, media by The Attention Works and activated by the JCDecaux Creative Solutions team

Out of Home Format: Billboards

ViMTO

UK: The UK fruity drinks brand has poked fun at its customers using a common insight - ‘do you say ViMTO or ViMPTO?’

They caused havoc by changing their name to ViMPTO in a massive Out of Home campaign. Leading to passersby wondering if ViMTO were going to change their name permanently.

Out of Home Format: Billboards

Gucci

China: Gucci‘s Chinese New Year customised bus shelter delivers a space worth waiting in, Chengdu Taikoo Li Station, China.

Out of Home Format: Street Furniture

KFC

Australia: A great example of how to use placement as part of your creative execution comes via KFC’s latest campaign in Australia which took advantage of a prime location to use situational humour. No one could miss a falling bucket of fried chicken above a competitor's restaurant.

Out of Home Format: Billboard (QMS)